DZLL-FM
DZLL (107.1 FM), broadcasting as 107.1 MemoRieS FM, is a radio station owned and operated by Primax Broadcasting Network. Its studio and transmitter are located at Primax Compound, Upper Dominican Hill, Baguio.[1]
 | |
| City | Baguio |
|---|---|
| Broadcast area | Benguet, La Union and surrounding areas |
| Frequency | 107.1 MHz |
| Branding | 107.1 MemoRieS FM |
| Slogan | Bring Back the Memories. |
| Programming | |
| Language(s) | English |
| Format | |
| Network | MemoRieS |
| Affiliations | Radio Mindanao Network |
| Ownership | |
| Owner | Primax Broadcasting Network |
| History | |
First air date | 1992 (as Mellow Touch) 1997 (as Smooth Jazz) 1998 (as City Lite) 2002 (as Smooth FM) March 2017 (as MemoRieS FM) |
Call sign meaning | Luis & Leonida Vera (former owners) |
| Technical information | |
Licensing authority | NTC |
| Class | A/B/C |
| Power | 5,000 watts |
| Links | |
| Webcast | Listen live (via TuneIn) |
Profile
The station was established in 1992 as Mellow Touch, airing a soft adult contemporary format. In 1997, when FBS Radio Network sold the station to Primax, the station underwent transition under the Smooth Jazz branding, airing a smooth jazz format. Months later, it added soul and R&B to its playlist.
The following year, it was rebranded as City Lite with the tagline "Take it Easy". It was home of Beatbox, which airs only hip hop and R&B. Its notable morning program was The Breakfast Club. The station was an affiliate of Manila-based Raven Broadcasting Corporation, which owns a station with the same name. In 2002, the station cut ties with Raven and rebranded as Smooth FM with the tagline "Your Stress-Free Radio".
In March 2017, Smooth FM 107.1 was reformatted and rebranded as MemoRies FM 107.1, It plays classic hits from the 70s, 80s & 90s, with occasional 60s.