Dalla Dalla

"Dalla Dalla" (stylized in all caps; Korean: 달라달라; lit. Different Different) is the debut single by South Korean girl group Itzy, released by JYP Entertainment on February 10, 2019.[1] It was released alongside its music video, and was made available as a digital single titled It'z Different, which features "Want It?" as the B-side.[2] Written by Galactika, the song is a "fusion" track including elements of house and hip hop in which the group emphasizes themes of individuality and self confidence.

"Dalla Dalla"
Single by Itzy
from the album It'z Different
B-side"Want It?"
ReleasedFebruary 12, 2019 (2019-02-12)
Recorded2018 - 2019
Genre
Length3:19
Label
Songwriter(s)
  • Galactika
  • Athena
Itzy singles chronology
"Dalla Dalla"
(2019)		 "Icy"
(2019)
Music video
"Dalla Dalla" on YouTube

Upon release, the song attained commercial success, peaking at number two on both the Gaon Digital Chart and Billboard's World Digital Songs chart. The song was certified Platinum by Korea Music Content Association (KMCA) after surpassing 100 million streams on the Gaon Chart, making it the first debut song by a K-pop group to earn this certification. At the time of release, the song's music video achieved the highest number of views for a K-pop group's debut video, with 17.1 million views in 24 hours.[3] The remix version of the song appeared on the group's debut EP, It'z Icy, on July 29, 2019. It is the fourth track on their first mini-album.

On January 22, Itzy released their first English EP Not Shy (English Version), featuring the English version of Dalla Dalla, along with English versions of their other title tracks (Not Shy, Wannabe and Icy).

Composition

"Dalla Dalla" is written by music production team Galactika (별들의전쟁).[4] It has been described as a lively and upbeat "fusion groove" song that includes elements of popular genres, such as EDM, dance, hip-hop and house.[5] "Dalla" (달라) means "different" in Korean, with lyrics including: "I'm different from other kids/Don't try to measure me by your standards/I love myself, I'm somewhat different, yeah/I'm different from you." [6]

Critical reception

Tamar Herman of Billboard called the track an "empowering anthem, introducing ITZY as a group that's an alternative to its peers," as well as "feisty and quick to shift tempos and genres," highlighting its "hip-hop breakdowns" throughout.[1] Writing for Kotaku, Seung Park judged it to be an "eclectic mashup of a mature version of some of Red Velvet's more esoteric work with Blackpink or 2NE1's hip-hop-esque aesthetic." Park also named it the "K-Pop Pick of the Day," saying it is a "solid opening bell of what is shaping up to be a long and interesting career."[7] Lee Jeong-ho called the track a "fusion" of the "merits of various genres such as EDM, house, hip hop and so on."[8]

Taylor Glasby from Dazed ranked the song at number 8 on "The 20 Best K-pop Songs of 2019," writing that the song "evokes two outlandish 90s moments: the wobbly bass of Mr Oizo's 'Flat Beat' and the brat-pop of Shampoo's 1995 single 'Trouble'…'Dalla Dalla' owes more to its artists' personalities, and despite several coats of K-pop polish, embodies that same scrappy energy and ballsy confidence."[9]

Music video

When the music video was uploaded to JYP Entertainment's YouTube channel on February 11, 2019, it became the most viewed debut video by a K-pop group with 17.1 million views in 24 hours, beating the record set by "Crown" by TXT with 15.1 million views.[10][1][3] "Dalla Dalla" also holds the record for the fastest K-pop debut music video to reach 100 million views.[11] The music video was directed by the Naive Creative Production.[12] It was ranked second place on 2019 YouTube's Most Popular Music Video in South Korea.[13] The music video, as of November 2020, has over 230 million views.[14]

Promotion

Itzy held a live broadcast called "The 1st Single Live Premiere" on Naver V Live to commemorate their debut, where they also performed the full choreography of the song for the first time.[15][16] The group promoted "Dalla Dalla" on several music programs in South Korea, including M Countdown, Music Bank, Show! Music Core, Inkigayo, and Show Champion, on February 14, 15, 16, 17 and 20, respectively.[17][18][19][20][21] The group received a total of nine music show wins for the song.

Commercial performance

"Dalla Dalla" debuted at number 5 on Gaon's Digital Chart until it reached its peak position at number 2, three weeks after its release.[22][23] It also peaked at number 2, 2, 20 and 31 on the K-pop Hot 100, the Billboard World Digital Song Sales chart, the RMNZ Hot Singles chart, and Billboard Japan Hot 100, respectively.[24][25][26][27] "Dalla Dalla" also placed number 6 on Gaon's Mid-Year Digital, Download, and Streaming charts, respectively.[28][29][30]

In November 2019, "Dalla Dalla" surpassed 100 million streams on the Gaon Music Chart, earning the group's very first Platinum certification single. It was the first debut song by a K-pop group to earn a Platinum certification from the Korea Music Content Association (KMCA) since the certification was introduced in April 2018.[31] "Dalla Dalla" ranked 11th on the Gaon Year-End Digital Chart, making it the best-performing girl group song and second best-performing idol group song of 2019 in South Korea.[32]

Charts

Certifications

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Region CertificationCertified units/sales
Streaming
South Korea (KMCA)[31] Platinum 100,000,000*

* Sales figures based on certification alone.

Accolades
Year-end lists
Critic/Publication List Rank Ref.
Billboard The 25 Best K-pop Songs of 2019 20 [35]
BuzzFeed Best K-pop Music Videos of 2019 18 [36]
Bugs 2019 Year End Top 100 5 [37]
Dazed The 20 best K-pop songs of 2019 8 [38]
Refinery29 The Best K-Pop Songs Of 2019 26 [39]
South China Morning Post The 10 best K-pop songs of 2019 8 [40]
YouTube Top 10 Most-Watched MVs of 2019 Within Korea 2 [13]
Amazer Most Covered K-Pop Songs of 2019 4 [41]

Awards and nominations
Year Award Category Result Ref.
2019 11th Melon Music Awards Best Song Award (Song of the Year) Nominated [42]
Best Dance – Female Nominated
2020 34th Golden Disc Awards Digital Daesang Nominated [43]
Digital Bonsang Won [44]
9th Gaon Chart Music Awards Song of the Year – February Nominated [45]
17th Korean Music Awards Best Pop Song Nominated [46]

Music program awards
Program Date Ref.
M Countdown (Mnet) February 21, 2019 [47]
March 7, 2019 [48]
Music Bank (KBS) March 8, 2019 [49]
March 15, 2019 [50]
Show! Music Core (MBC) February 23, 2019 [51]
March 9, 2019 [52]
Inkigayo (SBS) February 24, 2019 [53]
March 3, 2019 [54]
March 10, 2019 [55]

Release history
Region Date Format Label Ref.
Korea February 12, 2019 Digital download, streaming JYP Entertainment
[56]
Various February 14, 2019
[57]

See also

References
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  2. "IT'z Different – Single by ITZY". iTunes Store. Retrieved June 28, 2019.
  3. "Video For TOMORROW X TOGETHER's Debut Single 'Crown' Viewed Over 15 Million Times In First 24 Hours". Billboard. 2019-03-08. Retrieved 2019-05-15.
  4. "Dalla Dalla (달라달라)". Naver Music (in Korean). Naver Corp. Retrieved February 15, 2019.
  5. "JYP newbies ITZY shine with stunning debut: Girl group is all about making fans develop crushes on them". Korea JoongAng Daily. February 13, 2019. Archived from the original on February 13, 2019. Retrieved December 30, 2019.
  6. "ITZY setting out to become 'unprecedented' super-rookie". The Korea Herald. Retrieved February 12, 2019.
  7. Park, Seung (February 14, 2019). "K-Pop Pick Of The Day: DALLA DALLA". Kotaku. Retrieved February 18, 2019.
  8. Lee, Jeong-ho (February 12, 2019). "ITZY, 오늘(12일) 데뷔..데뷔곡 MV 공개 하루 만에 1000만뷰 돌파". Star News (in Korean). Retrieved February 18, 2019.
  9. Glasby, Taylor (December 5, 2019). "The 20 best K-pop songs of 2019". Dazed. Retrieved December 6, 2019.
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