Dan Amrich

During the mid-1990s, Amrich wrote for Harris Publications’ Country Guitar Magazine, Guitar World, and SLAM Magazine. He also worked as an editor for Flux Magazine, ran the video games section of America Online’s Critics’ Choice, and was the Editor in Chief of GameSport Magazine. He also wrote freelance articles for Wired, Time Out New York, and NBA Inside Stuff, among others.

In 1996, Andy Eddy offered him the position of Executive Editor on Digital Diner, an internet lifestyle magazine startup from Metropolis Publications. Only two issues were released before the magazine folded.

In 1997, Amrich began working at GamePro under the editorial aliases Dan Elektro and Bad Hare. He eventually became the features editor, wrote the responses in the reader letters column, and was the main editorial moderator at GamePro.com's user forums. He also created the GamePro Enigma metapuzzle for the March 2003 issue,[1] and the GamePro Enigma II for the March 2004 issue. Before ending his tenure with the magazine, he authored the book PlayStation 2 For Dummies.[2]

From 2003 to 2009, Amrich worked at numerous Future plc publications. As Senior Editor, he helped launch the US version of GamesRadar in 2005 and appeared in numerous episodes of its podcast TalkRadar, even following his leave of the site.

Amrich worked as Senior Editor at Official Xbox Magazine from 2006 to 2009, where he wrote features, reviews, the letter column, and various other articles for the magazine and its website, OXM Online.[3] He was also the moderator of the OXM discussion forum on Xbox.com.

Amrich left Official Xbox Magazine to take on the Editor-in-Chief role for the duration of World of Warcraft: The Official Magazine's first quarterly issue. He announced in December 2009 that he would leave journalism to pursue an alternative career path in the video game industry. Before joining Activision, Dan was the weekly co-host of the Official Xbox Magazine podcast alongside Ryan McCaffrey.

In 2010, Amrich accepted a position to join Activision as Social Media Manager,[4] with a title change to Community Manager in 2012 until March 2014. He maintained a community blog, published interviews with video game developers, discussed Activision with its community, and hosted the weekly One of Swords Podcast. He usually alternated between two co-hosts, Katrin Auch[5] and Hugh Sterbakov.[6] Music heard in the One of Swords Podcast was created by Yameen. He usually had one interview per episode from someone working on a current Activision game.

In March 2014, Amrich left Activision [7] to work in the San Francisco Bay area for Ubisoft as the Community Developer for Studio SF.[8]