Darshini (restaurant)

Darshinis are quick[1] and self service[2] type of vegetarian restaurants in India.[3] The term "Darshini " was first used by an entrepreneur Janardhan Airodi.[4] Darshini means to see and select food from a menu.[5] The concept of Darshini type restaurant model was conceived by R. Prabhakar in 1983 which is inspired from west. He set the standards for Darshini food. A darshini will find acceptance only if (a) it serves hot and quality food at pocket-friendly prices (b) limits itself to fewer items (c) knows how to control costs and (d) it uses pure water.[6] All the menu includes mostly South Indian breakfast dishes.[1] Food is generally served in stainless steel plates and cups.[7]

All darshinis are pay-first-eat-later.[3] The main focus of Darshini model is to serve quickly the tasty, efficiently produced local food at affordable price.[7]

The first Darshini named Cafe Darshini was started in Jayanagar, Bangalore in the year 1983 by R. Prabhakar [7]

Cost optimization

Darshinis are self service restaurant and they provide no place to sit for its customers. This gives darshinis an edge over other restaurants to offer affordable menu as they can cut expenditure on server salaries and furniture.[2]

Recognition

A Darshini type restaurant model is so popular in city like Bengaluru that the city corporation has been issuing trade license as Darshini type hotel since mid-2000s.[5]

See also

References
  1. Jayaraman, Pavitra (27 January 2012). "A by-two by the way". Mint. Retrieved 16 October 2019.
  2. Moorthi, Y. L. R. (2015). Marketing, that works in India, 1/e. Pearson India. p. 128. ISBN 9789332558885. Retrieved 16 October 2019.
  3. "Darshinis of Bengaluru: A Food Culture by Themselves". The Quint. 22 February 2018. Retrieved 16 October 2019.
  4. "The importance of darshinis: How roadside cafes dominate India | CNN Travel". '. Retrieved 5 November 2019.
  5. "The man who launched a thousand Darshinis - Times of India". The Times of India. Retrieved 16 October 2019.
  6. Balasubramanyam, K. R. (21 November 2014). "R Prabhakar - The man behind Bengaluru's Darshinis". The Economic Times. Retrieved 16 October 2019.
  7. Katiyar, Arun (16 January 2010). "A bite into reality". DNA India. Retrieved 16 October 2019.

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