DealsDirect

Deals Direct was started by Paul Greenberg and Michael Rosenbaum in 2004 October. The business evolved out of an eBay retailing operation under the name of Auctionbrokers Australia into a full-fledged online retailer and swiftly grew to become the single largest online-only retailer in Australia.[1] The business and website operations are managed out of a facility located Sydney's outer Western Suburbs. The business sells a range of general retail goods.

Deals Direct
IndustryRetail
Founded2004
HeadquartersAustralia
Key people
Paul Greenberg (Co-founder and Chairman) and Michael Rosenbaum (Co-founder and CEO)
Number of employees
100
Websitewww.dealsdirect.com.au

The business positions itself as a discount retailer targeting the Australian population in general. The success of the business is based primarily on the hypothesis that selling goods online comes down to shoppers being focused bargain-hunters.

The Deals Direct website has won numerous awards[2] including winning the number one online retailer award from Hitwise [3]

Smart Company listed the company in their Top 10 Online Retailers and Hitwise cited it as the online shopping site with the highest brand recall, at 14% [4]

Deals Direct placed their group buying website DealMe into liquidation in October 2012 leaving a debt of over $220,000.[5][6]

References
  1. "Internet Retailing". 21 July 2010. Archived from the original on 31 October 2010. Retrieved 2 November 2010.
  2. See DealsDirect awards page Archived 26 May 2010 at the Wayback Machine
  3. "Hitwise Jul - Dec 2009".
  4. Smart Company's Top 10 Online Retailers in Australia
  5. http://m.smartcompany.com.au/retail/052552-dealsdirect-scraps-its-unprofitable-daily-deal-site-dealme.html%5B%5D
  6. http://www.mcgrathnicol.com/administrations/dealme/Documents/D18-121025-DEALME-Circular-SGN-Final%20doc%20pdf.pdf%5B%5D
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