Debonair (airline)

Debonair (1996-99) was a defunct British airline which operated mainly from London Luton Airport offering flights to and from Spain, France, Germany and Italy. It ceased operations in October 1999 due to financial difficulties.[1]

For other uses, see Debonair (disambiguation).

Debonair
IATA ICAO Callsign
2G DEB DEBONAIR
Founded1996
Ceased operations1999
HubsLondon Luton Airport
Key peopleFranco Mancassola

History
British Aerospace 146–200

Debonair was founded in 1996 by Franco Mancassola and on its first day of operations offered all passengers free flights. Initial destinations from Luton were Newcastle upon Tyne, Copenhagen, Mönchengladbach, Munich, Barcelona and Nice. The latter two destinations were in direct competition with EasyJet. The Newcastle and Copenhagen flights were dropped, with new destinations of Rome, Paris Pontoise, Madrid and Perugia added. From the beginning, Debonair tried to be a more upmarket version of the traditional budget airlines and in 1998 introduced ABC (short for "Affordable Business Class") on some of its routes.

It floated shares on the Easdaq stock exchange in July 1997 and raised £25m. The Debonair business concept of offering budget airline travel, whilst keeping the frills (free drinks and snacks) associated with national carriers, was not a financial success. On 1 October 1999 the airline ceased operations due to financial problems.

Fleet

Debonair operated a fleet of used BAe 146 aircraft, later supplemented by three Boeing 737-300s and a leased BAC One-Eleven.

References
  1. Harper, Keith; Milner, Mark (2 November 2001). "Low-cost is flying high". The Guardian. Retrieved 31 May 2018.
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