Virgin Atlantic

Alan Hellary, Richard Branson, and Randolph Fields launch Virgin Atlantic at the 1984 press conference

Virgin Atlantic has its origins in a joint endeavour by Randolph Fields, an American-born lawyer, and Alan Hellary, a former chief pilot for British private airline Laker Airways. Following the collapse of Laker Airways in 1982, Field and Hellary decided to establish a new company, initially named British Atlantic Airways, as a successor.[14] Reportedly, Fields had formed a concept for an airline that would operate between London and the Falkland Islands during June 1982, when the Falklands War had just finished.[15] Seeking out expertise in the field, Fields made contact with Hellary, who had already been considering options for establishing a regular commercial service to the Falklands. In turn, Hellary was in contact with several out-of-colleagues from the collapse of Laker Airways; as such, the pair decided to refine their ambitions.

However, it was soon determined that the short runway at Port Stanley Airport, and the time it would take to improve it, would render a route to the Falklands commercially unviable, thus the idea of such a service was dropped. In its place, Hellary and Fields commenced efforts to secure a licence to operate a route Gatwick Airport, London and John F. Kennedy International Airport, New York City. During May 1983, a three-day inquiry was conducted, which chose to reject the application following objections from British Airways, British Caledonian and BAA.

Hellary and Fields then applied for a licence between Gatwick and Newark, New Jersey, using a 380-seat McDonnell Douglas DC-10.[14] However, faced with the prospect of direct competition from rival operator PEOPLExpress, a post-deregulation "no frills" discount airline based at Newark, they decided to secure more funding before proceeding. Fields met British entrepreneur Richard Branson at a party in London during which he proposed a business partnership. After protracted and testy negotiations, Fields agreed to a reduced stake of 25% in the airline (which was renamed Virgin Atlantic) and became its first chairman. Following disagreements over operations, Fields agreed to be bought out for an initial sum of £1 million with further payment on Virgin Atlantic's first dividend. As a result of a High Court action, this additional payment was received shortly before Fields' death in 1997.

Boeing 747-200 Maiden Voyager operated the first scheduled Virgin Atlantic service on 22 June 1984

On 22 June 1984, Virgin Atlantic operated its inaugural scheduled service, flown between Gatwick and Newark using a leased Boeing 747-200 (registration G-VIRG), christened Maiden Voyager,[14] which had been formerly operated by Aerolíneas Argentinas. From the onset, its activities were augmented by leveraging existing Virgin Group resources, such as tickets being sold at Virgin Megastores record shops.[16]

Part of Richard Branson's declared approach to business is to either succeed within the first year or exit the market; this ethos includes a one-year limit being expressed upon everything associated with starting up operations.[17] Virgin Atlantic became profitable within the first 12 months, aided by sister company Virgin Records' ability to finance the lease of a secondhand Boeing 747. The firm had timed its operations to take advantage of a full summer, from June to September, which was typically the most profitable period of the year.

In November 1984 the airline launched a service between Gatwick Airport and Maastricht Aachen Airport in the Netherlands using a chartered BAC One-Eleven.[18]

In 1986 the airline added another Boeing 747 to its fleet and started a scheduled route from Gatwick to Miami. Additional aircraft were quickly acquired and new routes launched from Gatwick, such as to New York JFK in 1988, Tokyo Narita in 1989, Los Angeles in 1990, Boston in 1991, and Orlando in 1992. In 1987, Virgin Atlantic launched a service between Luton and Dublin using secondhand Viscount turboprop aircraft, but this route was withdrawn around 1990. During 1988, Club Air operated two Boeing 727 jet aircraft on behalf of Virgin Atlantic; these served the Luton to Dublin route until about 1990.

Airbus A340-300 landing at Kai Tak Airport, displaying the "No Way BA/AA" sticker

Airbus A340-300 at London Heathrow Airport in 2003, displaying "4 Engines 4 Longhaul" slogan

Before Virgin Atlantic started operations, British Airways had been the only airline from the United Kingdom serving long-haul routes to destinations in North America, the Caribbean, and the Far East since the BA-BCal merger in the late 1980s. In 1991, Virgin Atlantic was given permission to operate from Heathrow following the abolition of the London Air Traffic Distribution Rules (TDRs), which had governed the distribution of traffic between Heathrow and Gatwick airports since 1978, primarily to bolster the profitability of Gatwick. Airlines without an international scheduled service from Heathrow prior to 1 April 1977 were obliged to operate from Gatwick. However, airlines that did not already operate at Heathrow were still able to begin domestic scheduled services there provided BAA, which then ran both Heathrow and Gatwick on behalf of the UK government, and the Secretary of State for Transport granted permission.

The Civil Aviation Authority also transferred two pairs of unused landing slots that British Airways held at Tokyo's Narita Airport to Virgin Atlantic; allowing it to increase frequency between Heathrow and Tokyo from four to six weekly round trips, making it easier to compete against British Airways. The then-chairman of BA Lord King called the CAA's decision, which the government had endorsed, "a confiscation of his company's property".[19]

In the year to October 1993, Virgin Atlantic declared a loss of £9.3m. The decision to abolish the London TDRs and to let Virgin Atlantic operate at Heathrow, in competition with British Airways, became the trigger for BA's so-called "dirty tricks" campaign against the company. During 1993, BA's public relations director, David Burnside, published an article in BA News, British Airways' internal magazine, which argued that Branson's protests against British Airways were a publicity stunt. Branson sued British Airways for libel, using the services of George Carman QC. BA settled out of court when its lawyers discovered the lengths to which the company had gone in trying to kill off Virgin Atlantic. British Airways had to pay a legal bill of up to £3 million, damages to Branson of £500,000, and a further £110,000 to his airline. Branson reportedly donated the proceeds from the case to Virgin Atlantic staff.[20][21]

During the 1990s, Virgin Atlantic jets were painted with "No Way BA/AA" as a declaration of its opposition to the attempted merger between British Airways and American Airlines.[22] In 1997, following British Airways' announcement that it was to remove the Union Flag from its tailfins in favour of world images, Virgin Atlantic introduced a Union Flag design on the winglets of its aircraft and changed the red dress on the Scarlet Lady on the nose of aircraft to the union flag with the tag line "Britain's Flag Carrier". This was a tongue-in-cheek challenge to BA's traditional role as the UK's flag carrier.[23]

In June 2006, US and UK competition authorities investigated alleged price fixing between Virgin Atlantic and British Airways over passenger fuel surcharges.[24] In August 2007, BA was fined £271 million by the UK Office of Fair Trading (OFT) and the US Department of Justice.[25] However, the Chief Executive of Virgin Atlantic, Steve Ridgway, was forced to admit that the company had been a party to the agreement, had been aware of the price-fixing and had taken no steps whatsoever to stop the price-fixing.[26] The company escaped a similar fine to that levied on British Airways only by virtue of the immunity it had earlier negotiated with the regulators.

In April 2010, a tip-off from Cathay Pacific led to the Office of Fair Trading (OFT) investigating alleged price-fixing between Virgin Atlantic and Cathay Pacific on flights to Hong Kong between 2002 and 2006. Cathay Pacific received immunity from prosecution for reporting the alleged offence. A maximum fine, if found guilty, was 10% of turnover which based on the £2.5 billion in sales for the year to February 2009 would have been £250 million.[27] At the time, the OFT stressed that it should not be assumed that the parties involved had broken the law.[28] The OFT cleared both airlines in December 2012, concluding there were "no grounds for action".[29]

In May 2014 Virgin Atlantic ended flights to Sydney.

In September 2014 Virgin Atlantic announced plans to scrap flights to Tokyo, Mumbai, Vancouver, and Cape Town, and to codeshare transatlantic flights with Delta Air Lines; the company was also reported to be considering axing its new Little Red domestic airline after suffering heavy losses.[30]

On 6 October 2014, Virgin Atlantic confirmed that Little Red services between London and Manchester would end in March 2015, and that the Scottish routes would be terminated in September 2015.[31] Passengers used the routes from point to point as opposed to using it as a connection for longer haul Virgin Atlantic flights. The former BMI routes continued with rival airline British Airways.

In June 2015, Richard Branson admitted that Virgin Atlantic would be in "real trouble" without strategic support from Delta Air Lines. With cumulative losses between 2010 and 2013 amounting to £233 million, the future of the 30-year-old airline was in doubt.[32] In the same month, the airline announced it would cut 500 jobs to establish a more efficient management structure.[33]

In July 2017, Virgin Atlantic announced its intention to form a joint venture with Air France-KLM. Under the agreement, Air France-KLM would acquire a 31% stake in Virgin Atlantic currently held by Virgin Group for £220 million, subject to execution of definitive agreements and receipt of the final shareholder, board, and regulatory approvals. Virgin Atlantic would retain its independence as a UK airline with a UK operating certificate, and would continue to fly under the Virgin Atlantic brand.[34][35]

In 2019, Virgin Atlantic began to allow its female flight attendants to not wear makeup and have a choice to wear trousers rather than a skirt.[36]

In September 2019, it was announced Virgin Atlantic had outlined plans for an expansion of its network to create a "second flag carrier" in the UK, should slot reforms being considered for larger Heathrow airport work in its favour. The airline would seek to serve 103 destinations – comprising domestic, European, and long-haul services – up from the 19 points it planned to serve in 2020, all of which are long-haul. Of the 84 new destinations planned, 12 are domestic, 37 are European and 35 are international. The 35 new international destinations include Addis Ababa, Austin, Beijing, Bogotá, Buenos Aires, Cape Town, Karachi, Mexico City, Singapore, Sydney and Tokyo. Most of the routes would be new to Virgin Atlantic, although it has served several of the long-haul destinations – such as Cape Town, Karachi, Sydney, Tokyo, and Vancouver – in the past.[37] It was confirmed that Flybe would have been a key part of Virgin Atlantic's plans for domestic and intra-European services, which involved the rebranding of Flybe as "Virgin Connect" from early 2020, however, the plans fell through when Flybe filed for administration and ceased operations in March 2020.[38][39][40]

In December 2019, Branson announced that he would be scrapping the sale of a 31% stake in the airline to Air France-KLM and that Virgin Group would retain its 51% shareholding.[41]

In March 2020, during the COVID-19 pandemic, Richard Branson and Virgin Atlantic attracted criticism by asking employees to take eight weeks' unpaid leave, however this was before the UK Government announced the Coronavirus Job Retention Scheme and subsequently, employees were furloughed instead.[42] Whilst furloughed many staff volunteered with the NHS answering 999 calls and at NHS Trusts in London and the South East.[43]

On 27 March it was reported that Virgin Atlantic was expected to be seeking a government bailout, which was on 1 April reportedly backed by Rolls Royce, Airbus and Heathrow.[44][45]

In May 2020 Virgin Atlantic announced more than 3,000 jobs losses in the UK and that they were to end operations at Gatwick Airport.[46]

In July 2020 Virgin Atlantic announced it had secured funding to survive for another 18 months.

On 4 August Virgin Atlantic filed for bankruptcy protection from creditors in the US as part of a recapitalisation and debt restructuring plan.[47] On August 25 2020 creditors approved the £1.2bn (€1.3bn) rescue package and debt restructuring.[48] Sir Richard Branson also injected 200 million pounds raised from the sale of shares in his Virgin Galactic Holdings Inc. space venture.[49]

On September 4, 2020, Virgin Atlantic announced a second round of job cuts, totalling 1,150 across all departments. Since the start of 2020, the company has halved its workforce due to the COVID-19 pandemic. Shai Weiss, chief executive of the company said "Further reducing the number of people we employ is heartbreaking but essential."[50][51]

The former head office building The Office in Crawley

Virgin Atlantic's head office, known as The VHQ, is located on a business park in Crawley, England, near Gatwick Airport[52] and also houses the corporate offices of Virgin Holidays.[53] The company operates several offices and call centres around the United Kingdom, including a large office in Swansea, Wales, which is a base for reservations, sales, baggage claims and tracing, 'live chat' web support and a customer relations department.

International offices are located at Atlanta, Barbados, Greater Delhi, Hong Kong, Johannesburg, Lagos and Shanghai.[54]

Virgin Group sold a 49% stake in the airline to Singapore Airlines in 1999 for £600 million.[55] On 14 May 2008, Singapore Airlines formally announced an invitation for offers for its Virgin Atlantic stake, and publicly acknowledged that its stake in the airline had "underperformed".[56]

In November 2010 it was reported that Virgin Atlantic had appointed Deutsche Bank to begin a strategic review of options for the airline following the tie-up between British Airways and American Airlines.[57] By February 2011 it was confirmed that SkyTeam members Air France-KLM and Delta Air Lines had appointed Goldman Sachs to advise them on a joint potential approach for Virgin Atlantic. Etihad Airways was also reported to be considering a deal,[58] and Willie Walsh, chief executive of International Airlines Group, stated that they would be interested in the airline, but only for the lucrative take-off and landing slots it holds at Heathrow Airport.[59]

On 11 December 2012, Delta Air Lines confirmed the purchase of Singapore Airlines' 49% stake in Virgin Atlantic for £224 million, with plans to develop a transatlantic joint venture. Regulatory approval from the United States and European Union was granted on 20 June 2013,[60] and the purchase was completed on 24 June.[61] In December 2012, International Airlines Group CEO, Willie Walsh, suggested that the loss-making company would be history within five years. "I can't see Delta wanting to operate the Virgin brand because if they do what does that say about the Delta brand? I just don't see that the guy [Branson] has anything that stands out in terms of what he has achieved in the industry."[62]

In July 2017, Virgin Group agreed to sell a 31% stake in the airline to Air France-KLM for £220 million, leaving it with a 20% holding.[35] The deal fell through in late 2019.[63]

The key trends for Virgin Atlantic are shown below (from 2014 onwards, figures are for year ending December; earlier figures are for year ending February, and exclude Virgin Nigeria operations 2005–2008):

Clubhouse lounge at Heathrow Airport

Virgin Atlantic aircraft operate with a three-class cabin configuration: Economy, Premium (formerly Premium economy),[8] and Upper Class - the business class product. Premium has a separate check-in area, priority boarding and a wider seat with more legroom. Upper Class features a seat that converts into a fully flat bed and access to chauffeur drive.[78] Virgin Atlantic was the first airline to offer personal entertainment for all passengers in all classes.

Interestingly, the airline has shown films in the past which included plane crashes.[79]

The airline's frequent-flyer program is styled 'the Flying Club'.

Virgin Atlantic operates 8 lounges worldwide called 'Clubhouse' at London Heathrow, New York-JFK, New York-Newark, Boston, Washington D.C.-Dulles, San Francisco, Los Angeles and Johannesburg.[80] It also operates a 'Revivals' arrival lounge in London Heathrow. They are accessible for passengers travelling in Upper Class and Flying Club Gold tier members.

Virgin Atlantic Airbus A320-200 Little Red operated by Aer Lingus

British Midland International provided domestic and European feeder traffic into Heathrow Airport in partnership with Virgin[81] until it was purchased by British Airways' parent company International Airlines Group in 2011. The Lufthansa-owned airline had faced heavy annual losses of more than £100 million. Under the terms of the takeover, IAG had to relinquish some former BMI domestic slots at Heathrow. Virgin Atlantic purchased enough slots in 2012 to enable it to launch a domestic service on 31 March 2013, under the Little Red brand, operating a total of 12 daily services from London to Aberdeen (three), Edinburgh (six), and Manchester (three).[82] The airline wet-leased four Airbus Airbus A320-200s from Aer Lingus, operating with Virgin Atlantic livery, under a three-year contract.[83][84]

In September 2014, it was reported that Virgin Atlantic was considering closing its domestic brand after suffering heavy losses,[85] with Civil Aviation Authority figures confirming an average seat occupancy level of just 37.6% in 2013.[30] The 12 daily pairs of take-off and landing slots at Heathrow cannot be sold to be used for long-haul routes.[86]

On 6 October 2014, Virgin Atlantic confirmed that the Little Red service would cease; flights to Manchester ended on 28 March 2015 and flights to Edinburgh and Aberdeen ended on 26 September 2015.[87]

On 13 April 2015, Virgin Atlantic incorporated a new subsidiary – Virgin Atlantic International Limited (VAIL).[88] In November 2015, VAIL obtained its own Air Operators Certificate and Operating Licence, and commenced operations with two former Virgin Atlantic Airways Limited operated Airbus A330-300 aircraft taking over routes previously operated by Virgin Atlantic Limited between London Gatwick and Barbados, St Lucia, Antigua, Grenada and Tobago.[89] These flights are operated on behalf of Virgin Atlantic.[90]

Upon incorporation as an AOC holder, the majority of Virgin Atlantic's landing slots at London Heathrow Airport were transferred to VAIL, allowing Virgin Atlantic to access the value of the carriers' slots by 'mortgaging' them through open investment from capital markets, the first time in Europe a company has used airport take-off and landing slots to generate money in this way.[91][92]

On 11 January 2019, Virgin Atlantic formed the Connect Airways consortium with Stobart Aviation and Cyrus Capital, to make a takeover bid for Flybe.[93][94] The deal would see the consortium combine Flybe and Stobart Air with Virgin Atlantic to create an integrated carrier operating under the Virgin Atlantic brand.[95] Flybe and Stobart Air would however retain their own Air Operator Certificates.[96] On 15 January 2019, Connect Airways announced an increased offer, which Flybe's board accepted.[97] On 21 February 2019, the Flybe Group confirmed that its operating assets, including the airline and the website, had indeed been transferred to Connect Airways, despite a last-minute rival bid.[98] However, despite the investment of £135 million from Connect Airways into Flybe, the airline filed for administration and ceased operations with immediate effect in March 2020, following reduced demand that Virgin Atlantic attributed to the COVID-19 pandemic and the UK government failing to grant a £100 million loan.[99][40]

Virgin Atlantic has codeshare agreements with the following airlines:[100]

Virgin Atlantic Airways Ltd. operates an all-widebody fleet. It consists of the following aircraft as of September 2020:[102][103]

Virgin Atlantic has a mixed fleet of twin-engined Airbus and Boeing widebody aircraft. As a result of COVID-19 restructuring, the airline's fleet of Airbus A330-200s, A330-300s, A350-1000s, and Boeing 787-9s will operate interchangeably on routes to all destinations from London's Heathrow Airport, and from Manchester airport to the United States and the Caribbean. Seasonal routes to Orlando International Airport, from Glasgow and Belfast International Airport have been postponed until the 2021 summer season due to the COVID-19 pandemic. The aircraft that will be operating the seasonal routes next year will be the A330-300s. [110]

In August 2002, Virgin Atlantic became the first airline to operate the Airbus A340-600.[111]

On 27 September 2006, Richard Branson announced plans to reduce greenhouse gas emissions by cutting aircraft weight and fuel consumption. There was also an experiment in 2007 in partnership with Boeing to have aircraft towed to the runway to save fuel, as a potential change to future operational procedures.[112] Virgin Atlantic also volunteered a Boeing 747 for a test of biofuels in February 2008. The aircraft flew without passengers from Heathrow to Amsterdam Airport Schiphol, with 20% of the power for one engine provided by plant-based biofuel. Virgin Atlantic said that it expected to use algae-based biofuels in the future.[113]

Virgin Atlantic took delivery of its first Boeing 787-9 in October 2014, becoming the first European airline to fly the variant.[114] Virgin Atlantic's order was first announced on 24 April 2007, and is for a total of 17 aircraft, with options on five more. The exercised options will replace the Heathrow-based 747 fleet during 2015 and 2016. Virgin Atlantic had also ordered six Airbus A380-800 aircraft, with options on a further six, delivery initially due in 2006. This order was officially cancelled in March 2018, with deposits transferred to A330 and A350 aircraft orders.

The older Airbus A340-300 aircraft were withdrawn from service in April 2015, as rising costs had made it less economical to run the type. Virgin Atlantic had begun to replace the A340-300 on routes with the two-engine A330-300 and 787-9. The final Virgin Atlantic A340-300 flight was made on 9 April, landing at Heathrow early on 10 April.[115] Eight A340-600s remained in service.

The airline's A330s, in three-class layout, have been stationed at Heathrow Airport since April 2012.[116]

Branson announced in March 2016 that The Spaceship Company would partner with Boom Technology to develop supersonic jets capable of travelling between London and New York in three and a half hours. He confirmed that Virgin Atlantic had options on 10 of the aircraft.[117][118]

In July 2016, Virgin Atlantic announced an order for 12 Airbus A350-1000 aircraft, to eventually replace the ageing four-engined Boeing 747-400 and Airbus A340-600 fleets. The order consists of eight aircraft which will be purchased directly from Airbus, with a further four acquired through leasing companies. It is expected that the 12 A350-1000s on order will be split into two separate configurations, a business-oriented, premium heavy configuration, and leisure-oriented, economy heavy configuration for select routes to the Caribbean, Las Vegas, and Orlando, Florida. This order will leave Virgin Atlantic with a streamlined fleet of Airbus A330s, A350s and Boeing 787 aircraft, leaving just two pilot pools and increasing cost efficiencies.[119][120][121] The A350s feature three classes – Economy (in a 3–3–3 layout), Premium (2–4–2) and Upper Class (1–2–1) – and a bar area known as The Loft, and was first introduced on the London to New York route in summer 2019.[122][123]

Due to engine fan-blade corrosion issues with the fleet of Boeing 787 aircraft, Virgin Atlantic chose to move some of its Manchester-based Boeing 747 and Airbus A330 aircraft to cover routes out of London Heathrow. In 2016, a spokesman for Rolls-Royce which manufacturers the Trent 1000s said the company "would start producing new corrosion-resistant fan blades by the start of 2017". Virgin Atlantic has had to temporarily park some of its 787s while they wait for attention. In place of these aircraft Virgin Atlantic has chosen to lease four former Air Berlin A330-200 aircraft, which will be based in Manchester. The A330-200 aircraft arrived in 2018, with full Virgin Atlantic liveries, but with former Air Berlin cabin products, with Virgin Atlantic's Premium Economy to be retrofitted at a later date. Virgin Atlantic said it would add "resilience" to its fleet after the engine issues with its 787s. It was thought these aircraft would be on initial 12-month leases, allowing them to assess their viability in the fleet, with the possibility of extending the leases further.[124] The airline also chose to reinstate a former A340-600 aircraft G-VNAP into the fleet from storage, after purchase from its lessor, to cover for one A340 aircraft leaving the fleet, for which the lease was unable to be extended.[125]

In March 2018, Airbus announced the cancellation of Virgin Atlantic's order for six Airbus A380-800s which it had placed back in 2001 and deferred several times since.[126]

At the 2019 Paris Air Show the airline signed a deal for up to 20 Airbus A330-900 aircraft making it the first UK customer for the aircraft. Eight aircraft were planned to come directly from Airbus, six from Air Lease Corporation, and the airline has options on a further six aircraft. They will replace older Airbus A330-200s and -300s[127] with deliveries expected from September 2021 to 2024.[128]

In July 2019, Virgin Atlantic initially announced the retirement of its remaining Airbus A340-600s by November 2019, however in September 2019 had extended the A340-600's service to December 2019, while the airline's Boeing 787 aircraft undergo further repairs on their Rolls-Royce Trent 1000 engines.[129][130] The retirement date for the A340-600 was subsequently postponed after several changes in date to May 2020, before the type was ultimately retired early on 9 March 2020, with the final scheduled A340-600 service taking place the day prior from Lagos to London Heathrow.[131][132][133][134]

The carrier took delivery of its first Airbus A350-1000 aircraft in August 2019.[135]

Virgin Atlantic announced the early retirement of the seven remaining Boeing 747-400 aircraft on 5 May 2020.[136]

In December 2020, Virgin Atlantic sold and leased back two of their latest Boeing 787-9 aircraft to fund the repayment of a loan from Griffin Global Asset Management and to raise up to £70 million ($93 million) worth of funds.[137][138]

Boeing 747-400 Lady Penelope in Birthday Girl livery in 2014, on approach to New York-JFK, NY, United States

Virgin Atlantic's first aircraft were painted with a "Eurowhite" design with a red stripe through the centre of the main deck windows. The engines were metallic silver and the tail red with the logo in white. In the 1990s, the refreshed design was introduced, removing the centre red stripe through the windows, engines were painted red, the Virgin Atlantic titles in grey were added along the main fuselage, and the 'Flying Lady' was introduced to the nose area.

In October 2006, with the delivery of G-VRED, Virgin Atlantic introduced a new design, with the fuselage painted in metallic silver and a revised tail fin, with red and purple features and the logo. Near the nose of each aircraft is a pin-up girl, the "Scarlet Lady", carrying a Union flag, which was designed by British artist Ken White, who modelled the motif on the World War II pin-ups of Alberto Vargas – hence the naming one of the fleet Varga Girl (in this case, an A340-600 registered G-VGAS).[65]

Each aircraft has a name, usually feminine, such as Ladybird, Island Lady, and Ruby Tuesday, but some are linked to registrations (e.g. G-VFIZ became Bubbles). A couple are commemorative names (e.g. G-VEIL—Queen of the Skies—which was named by Queen Elizabeth II on 7 April 2004, marking the centenary of the Entente Cordiale; this frame exited the fleet in April 2016). An exception is Spirit of Sir Freddie. An early Boeing 747, it was named in honour of Freddie Laker of Laker Airways, who helped Virgin Atlantic following the demise of his own airline. G-VFAB—Lady Penelope—gained a special livery to celebrate Virgin Atlantic's 21st birthday. G-VFAB, Lady Penelope, exited the fleet in September 2015 after 21 years of service and was subsequently parted out.[141] In 2018 Virgin Atlantic unveiled a special edition "thank you" livery dedicated to its 9.000 staff worldwide on the now-retired G-VNAP.[142]

However, not all names are decided by the company. In 2006 Virgin Atlantic ran an eBay auction to name one of their Airbus A340-600 aircraft, registered G-VYOU, for a year. The winning bid was for £10,000, and the winner named the aircraft 'Emmeline Heaney' after his newborn daughter. The name adorned the aircraft for the remainder of its operating service until the aircraft was retired in October 2019.[143]

The current livery dates from 2010 and returns to the "Eurowhite" design featuring purple billboard titles on the fuselage, slight changes to the Scarlet Lady, and new red metallic paint for the aircraft's tail and engines. On aircraft that have winglets, the wingtips are red, with the logo on the inside facing passengers on board. The Virgin Atlantic logo was also added in purple billboard titles to the underside of the aircraft.[144] The former livery with black billboard titles and flying lady still remain on some older aircraft.

• Gregory, Martyn. Dirty Tricks: British Airways' Secret War Against Virgin Atlantic. New York: Virgin, 2000. ISBN 0-7535-0458-8
• Bower, Tom. Branson. UK: Fourth Estate, 2001 ISBN 1-84115-400-8
• Branson, Richard. Losing my Virginity – The Autobiography. London: Virgin Books Ltd, 2006 [2nd reprint] ISBN 0-7535-1020-0