Elizabeth Mall (Cebu City)

Elizabeth Mall, commonly known as E-Mall, is a shopping mall located in Cebu City, Philippines. It is owned by Atty. Augusto W. Go, Chairman of the Board & President of Cebu Central Realty Corporation who also owns University of Cebu and College of Technological Sciences–Cebu. It also calls itself as the "Shopping Center of the South".[1]

Elizabeth Mall
E-Mall
LocationCebu City
Coordinates10°17′53″N 123°53′43″E
AddressN. Bacalso Avenue corner Leon Kilat Street, Cebu City
Opening dateDecember 3, 2003
DeveloperCebu Central Realty Corporation
ManagementElizabeth Gan-Go
OwnerAugusto W. Go
No. of stores and services200+
No. of floors4
Websitehttps://elizabethmall.business.site

History

Located at N. Bacalso Avenue corner Leon Kilat Street in Brgy. Pahina Central, Cebu City, the lot that E-Mall stands today used to be a vacant lot where formations of citizens' military trainings were held.[2]

The mall opened on December 3, 2003 and specifically caters to the classes A, B, C and D market, as well as to the students and young professionals. It was a gift of Atty. Augusto W. Go to his wife, Elizabeth Gan-Go, for whom the mall was dedicated, during their 33rd wedding anniversary.[3][4]

In 2014, E-Mall opened its service lane as part of its rezoning strategies to be a one-stop shop in Cebu. It occupies almost half of the mall's third level. The site used to be the previous location of the World of Fun and the mall's activity center, which was then converted into a kiddie play area.[5]

Incidents

Accidental firing of service firearm

On March 30, 2009, a security guard wounded three persons when he accidentally fired his service firearm yesterday noon outside E-Mall. Abraham Duran, a member of the Unisave Security Specialist Agency, said he was trying to remove the magazine of his 9mm service pistol when it suddenly went off. The bullet stuck the ground and Geraldine Consul together with her 10-year-old son, David who had just been about to enter the mall, were hit by shrapnel. Jason Keesey Lureñana, who was standing nearby, was also grazed in the right arm and was taken to the mall’s clinic.[6]

Death of delivery man

On October 17, 2016, a delivery man of Airspeed Philippines Inc. died after he was crushed by the cargo elevator in E-Mall. The body of Juan Amistad Udto was crushed while he was loading goods onto the cargo elevator from the fourth floor of the mall. He was brought to the St. Vincent Hospital but was declared dead on arrival by the attending physician at St. Vincent’s Hospital. He died due to "cervical contortion".[7]

Fastfood outlet fire

On March 5, 2020, a Mang Inasal food outlet inside the mall caught fire. The fire alarm was received by responding firefighters at around 4:45 PM and was placed under control at around 5:11 PM.[8]

References
  1. "Elizabeth Mall Cebu City". mallphilippines.com. Philippines Mall Directory. Retrieved 19 November 2019.
  2. Bong Wenceslao (2013-01-18). "Luzon Lumber and reminiscing". SunStar Cebu. Retrieved 2019-08-29.
  3. John M. Destacamento (2013-12-06). "E-mall bares plan to expand". The Philippine Star. Retrieved 2019-08-29.
  4. Quennie S. Bronce (2008-06-11). "Elizabeth Mall: A different downtown experience". The Freeman. Retrieved 2019-08-29.
  5. "E-mall opens new service lane". CDN Digital. 2014-03-17. Retrieved 2019-08-29.
  6. "3 hurt after mall guard's gun goes off". The Freeman. 2009-03-31. Retrieved 2019-08-29.
  7. Ador Vincent S. Mayol, Lesley Cara Delos Santos (2016-10-18). "Delivery man crushed to death in mall elevator". CDN Digital. Retrieved 2019-08-29.
  8. Morexette Marie B. Erram; Paul Lauro; Gerard Francisco (5 March 2020). "Fire hits fastfood outlet inside downtown mall". CDN Digital. Retrieved 24 March 2020.
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