Emel (magazine)

emel is a defunct British lifestyle magazine that reported on contemporary British Muslim culture. The final issue appeared in January 2013.[1]

emel
CategoriesIslam, lifestyle
FrequencyMonthly
FounderSarah Joseph
Mahmud al-Rashid
Year founded2003
First issueSeptember 2003 (2003-09)
Final issueJanuary 2013
CountryUnited Kingdom
Based inLondon, England
LanguageEnglish
Websitewww.emel.com

History

Sarah Joseph co-founded the magazine with her husband, Mahmud al-Rashid, in September 2003.[2][3] Joseph was the magazine's editor, and al-Rashid was a volunteer publisher and editor-in-chief.[4]

It was the first mainstream Muslim magazine in the UK to experience cross-over interest from non-Muslim readers and its circulation reached 30 countries.[5]

Writing in the Journal of Middle East Women's Studies in 2010, Reina Lewis claimed: "For emel, lifestyle has the potential to situate modern Muslim practices as part of contemporary consumer culture while simultaneously celebrating Islam's historical heritage."[6]

Lloyds TSB partnered with emel to launch what it claimed is the first user-generated content driven community website targeting British Muslims, as part of a campaign to promote the national rollout of its sharia-friendly banking services. The new community website, called Emel Postcard,[7] allowed members to upload pictures and comments via downloadable "postcards".[5]

Awards and nominations

In January 2014, emel was nominated for the Responsible Media of the Year award at the British Muslim Awards.[8]

See also

References
  1. "January Issue Out Now | Feature Articles | Features | January 2013 | emel - the muslim lifestyle magazine".
  2. Reynolds, John (13 January 2009). "Former Express ad director Mafham joins Emel". MediaWeek. Retrieved 1 September 2015.
  3. Temporal, Paul (2011). Islamic Branding and Marketing: Creating A Global Islamic Business. John Wiley & Sons. ISBN 978-0470825396.
  4. Eigeland, Tor (March–April 2004). "Faith in practice". Saudi Aramco World. Saudi Arabia. pp. 12–14. Retrieved 1 September 2015.
  5. Sweney, Mark (23 June 2006). "Lloyds TSB launches Muslim community website". The Guardian. Retrieved 1 July 2006.
  6. Lewis, Reina (Fall 2010). "Marketing Muslim lifestyle: a new media genre". Journal of Middle East Women's Studies. 6 (3): 58–90. doi:10.2979/mew.2010.6.3.58. JSTOR 10.2979/mew.2010.6.3.58.
  7. "Emel Postcard". Archived from the original on 2007-02-08. Retrieved 2006-07-01.
  8. "British Muslim Awards 2014 winners". Asian Image. 31 January 2014. Retrieved 1 November 2015.


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