Emily Segal

Emily Segal (b. 1988) is an artist, writer, and creative director.[1] She is a founding member of the art collective K-HOLE, a trend forecasting group.[2] She has lectured on branding and consumer culture at the DLD conference, MoMA PS1, the Serpentine Gallery, and TEDxVaduz and writing has been featured in e-flux, Frieze, Texte zur Kunst, Flash Art, Dazed, Mousse, and 032c. Her first novel, Mercury Retrograde, was published in 2020.[3]

Early life and education

Segal was born and raised in New York.[4] She graduated with a BA from Brown University.[5]

Work

Along with Greg Fong, Sean Monahan, Chris Sherron, and Dena Yago, Segal founded and was involved with the art collective K-HOLE from 2011 to 2016.[6][7] In 2014, the trend forecasting group released a trend report that coined the term normcore: a utopian word to describe the individual longing for community that leads to mass adaptability.[8] The term has often been misconstrued to signify the type of aesthetic fashion choice that writer Fiona Duncan describes as “the kind of dad-brand non-style you might have once associated with Jerry Seinfeld, but transposed on a Cooper Union student with William Gibson glasses."[9] The concept has less to do with form and more about content and Segal notes that normcore is “about adaptability and being able to go into a lot of different communities at once.”[10]

Segal became the first creative director of Genius in 2014.[11]

In 2017, Segal and Martti Kalliala started a collaborative consultancy and think tank called Nemesis. The agency, based in Berlin, Helsinki, New York City, and Los Angeles, focuses on research on fashion, subculture, urbanism, technology, language, design, and death.[12][13] Clients have included Rimowa, Virgil Abloh, and Full Node, True Religion Brand Jeans, Buffy, MTV, Art Basel, and more.[14]

Segal's debut novel, Mercury Retrograde, was published in late 2020 and was featured in The New York Times's New & Noteworthy book picks for 2020.[15] The novel is set in New York City between the post-Occupy movement and pre-Trump era and follows the artist/trend forecaster working for an internet start up.[16]

Segal, Hannah Baer, and Cyrus Dunham founded Deluge Press, an experimental queer and pulp publishing group, in 2020.[17]

References
  1. "Emily Segal - Participants - FKA Witte de With". www.fkawdw.nl. Retrieved 2020-11-23.
  2. Dazed (2015-08-25). "What it's like to invent the internet's most viral trend". Dazed. Retrieved 2020-11-23.
  3. "Ignota Hosts: Mercury Retrograde with Emily Segal, Michelle Tea and Deluge Books". ignota. Retrieved 2020-11-23.
  4. "Nemesis Collects Market Intel and Transforms It Into Art". Cultured Magazine. 2019-04-24. Retrieved 2020-11-23.
  5. "Meet Emily Segal, one of Fast Company's 100 Most Creative People 2015". Fast Company. Retrieved 2020-11-23.
  6. Contrera, Jessica. "Brands want the creators of 'normcore' to be their 'millennial whisperers.'". Washington Post. ISSN 0190-8286. Retrieved 2020-11-23.
  7. "About". K-HOLE. Retrieved 2020-11-23.
  8. Eler, Alicia (2015-02-05). "Blowing Up Normcore at the LA Art Book Fair". Hyperallergic. Retrieved 2020-11-23.
  9. Dazed (2015-08-25). "What it's like to invent the internet's most viral trend". Dazed. Retrieved 2020-11-23.
  10. Dazed (2015-08-25). "What it's like to invent the internet's most viral trend". Dazed. Retrieved 2020-11-23.
  11. "Meet Emily Segal, one of Fast Company's 100 Most Creative People 2015". Fast Company. Retrieved 2020-11-23.
  12. "NEMESIS". Office Magazine. 2019-01-21. Retrieved 2020-11-23.
  13. "Talk: "Knowing the Now" with Emily Segal and Alessandro Bava". Spike Art Magazine. 2018-05-02. Retrieved 2020-11-23.
  14. "Nemesis Collects Market Intel and Transforms It Into Art". Cultured Magazine. 2019-04-24. Retrieved 2020-11-23.
  15. "New & Noteworthy, From Schopenhauer to the Pope". The New York Times. 2020-12-09. ISSN 0362-4331. Retrieved 2020-12-14.
  16. "Nemesis Collects Market Intel and Transforms It Into Art". Cultured Magazine. 2019-04-24. Retrieved 2020-11-23.
  17. "Ignota Hosts: Mercury Retrograde with Emily Segal, Michelle Tea and Deluge Books". ignota. Retrieved 2020-11-23.
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