Emma Chamberlain

Chamberlain uploaded the first video to her YouTube channel on June 2, 2017. She posted videos almost daily during the summer of 2017. On July 27, 2017, she posted the video We All Owe The Dollar Store An Apology. It became the first video of hers to go viral, and in August her channel rapidly gained subscribers, increasing from 4,000 on August 1 to 150,000 on August 30. Her channel then continued to gain approximately 100,000 new subscribers monthly through June 2018.[12] In December 2017, she had her first collaboration with an established YouTuber when she appeared in a ninety-minute interview on Cody Ko's podcast channel Insanely Chill.[13]

In June 2018, Chamberlain moved from the San Francisco Bay Area (more specifically San Carlos) to Los Angeles and formed The Sister Squad with fellow teenage YouTubers James Charles and the comedy duo The Dolan Twins.[14] The four uploaded simultaneous videos on their respective YouTube channels on June 19, August 28, October 31, and December 25, 2018, and were featured prominently in YouTube Rewind 2018,[15] with Chamberlain's face at the center of the YouTube Rewind 2018 thumbnail.[16] The Sister Squad was nominated for a 2019 YouTube Ensemble Shorty Award.[17]

In addition to the collaboration videos with the members of the Sister Squad, throughout 2018 Chamberlain and fellow Dote-associated female YouTubers Ellie Thumann and Hannah Meloche posted videos featuring each other on their respective channels, calling their group of three The Girdies.[18]

On June 22, 2018, Tana Mongeau invited Chamberlain to be a Featured Creator at Tanacon in Anaheim, Mongeau's alternative to VidCon that took place at the same time at a nearby convention center. Chamberlain's one-on-one onstage interview with Mongeau was the last event before the convention was canceled due to overcrowding and security concerns.[19][20] In July, Chamberlain was signed by United Talent Agency.[21]

Chamberlain's appearances with Mongeau, in several videos on David Dobrik's channel with The Vlog Squad, and her own Sister Squad collaborations triggered a rapid increase in subscriptions to her channel. On June 19, the date of the first three Sister Squad videos, she gained 112,000 subscribers. She then hit two million in June, three million in July, four million in August, five million in October, and six million subscribers on Christmas Day 2018.[12] She was nominated for four 2018 Streamy awards, the most of any female creator: Creator of the Year, Editing, First Person, and won Breakout Creator.[22]

By mid-2019, several mainstream news and entertainment organizations published feature articles about Chamberlain. The Atlantic wrote that Chamberlain was "the most talked about influencer in the world" in an article titled Emma Chamberlain Is the Most Important YouTuber Today.[23] The New York Times wrote, "Emma Chamberlain, 18, is the funniest person on YouTube."[5] W Magazine wrote that she is "the most interesting girl on YouTube."[24] Time included her in its 2019 list of The 25 Most Influential People on the Internet.[4]

At Vidcon 2019, Snapchat announced that Chamberlain would be one of several celebrities from various entertainment platforms to premiere a Creator Show later in the year.[25] At the 2019 Teen Choice Awards Chamberlain won Choice Female Web Star.[26] During the September New York Fashion Week, Chamberlain hosted the Teen Vogue event Generation Next attended by Vogue Editor-In-Chief Anna Wintour.[27] For the 45th People's Choice Awards she was nominated for The Social Star of 2019.[28] She collaborated with eyewear company Crapeyewear for a line of sunglasses she helped design.[29] In late September she appeared alongside other young social media celebrities in the first episode of the MTV / SnapChat collaboration Teen Code.[30]

On October 1 2019, Chamberlain posted a video to her YouTube channel of visiting the YouTube headquarters in San Bruno, which featured a cameo with YouTube CEO Susan Wojcicki.[31] She attended her second YouTube / Louis Vuitton sponsored Paris Fashion Week, collaborating with Vogue for a preparation video about the process.[32] She collaborated with Calvin Klein for a series of videos and photo shoots.[33] For the 2019 Streamy Awards, Chamberlain was nominated for Creator of the Year, Editing, and First Person.[34] She appeared in a series of videos on the Target YouTube channel, being paired with The Office star Angela Kinsey and Fashion Police host Brad Goreski.[35] Her Snapchat Creator Show, Adulting With Emma Chamberlain, premiered on November 4.[36] On November 13, Time Magazine included her on its TIME 100 Next list,[3] and its list of The 25 Most Influential People On The Internet, writing that "Chamberlain pioneered an approach to vlogging that shook up YouTube’s unofficial style guide."[37] On December 12, she was featured in a segment broadcast on ABC News Nightline, being interviewed about her career by Olympic figure skater Adam Rippon.[38]

In December 2019, she launched her own online mail order coffee company, Chamberlain Coffee.[39]

In March 2018, Chamberlain began an association with the shopping app Dote. During 2018 Dote sent her to Austin, Texas, to the Coachella Valley Music and Arts Festival, and to Fiji with numerous other female YouTubers. In July 2018, Dote released a clothing line designed by Chamberlain, Low Key / High Key by Emma.[40] Because of controversies related to Dote, Chamberlain cut ties with them in late 2018.[41]

Chamberlain attended Paris Fashion Week in March 2019 in a co-sponsorship between YouTube and Louis Vuitton, which was brokered by Derek Blasberg, the head of fashion and beauty partnerships at YouTube.[42] She was paired with model / YouTuber Karlie Kloss at the event.[43] On June 4, 2019, Chamberlain and The Dolan Twins uploaded videos featuring each other on their respective channels. This was their first video collaboration since the last Sister Squad videos posted in December. The absence of James Charles contributed to the belief that the Sister Squad had broken up.[44]

Cosmopolitan featured Chamberlain on the cover of its February 2020 issue, writing the caption below her name, The most popular girl in the world. In the interview she revealed details of dealing with body dysmorphia and struggling with eating disorders,[45] and she posted a video about the photo shoot to her YouTube channel, My First American Magazine Cover.[46] A few months later, she appeared on the cover of the Italian edition of Cosmopolitan,[47] and the Dutch version, Cosmo Girl.[48] For the 2020 Shorty Awards, she won Best Podcaster for her work on Stupid Genius.[49] Still partnering with Ramble Official, on February 20 Chamberlain premiered her newly formatted and named podcast, Anything Goes.[50] On March 21, Variety reported that she had purchased a house in West Hollywood.[51] During the COVID-19 pandemic, Chamberlain was one of the creators participating in YouTube's "Stay Home #WithMe" PSA campaign.[52] Recorded prior to the COVID-19 pandemic, on April 16 she appeared in an episode of Kevin Hart's YouTube series What The Fit, playing soccer with the LA Galaxy.[53]

Allure featured Chamberlain on the cover of its June/July 2020 issue.[54] During the summer of 2020, Vogue Australia[55] and Nylon[56] published feature articles about her. Variety included her in its 2020 "Power of Young Hollywood" list.[57] On August 18, she published The Ideal Planner, a daily planner, via the Gallery Books division of Simon & Schuster.[58] On August 26, her IGTV series Styled By Emma premiered on Instagram.[59] On September 1, Chamberlain and James Charles posted videos featuring each other on their respective YouTube channels, their first collaboration since the last round of Sister Squad videos posted on December 25, 2018.[60]

On April 11, 2019, Chamberlain launched the first episode of her podcast, Anything Goes (previously named Stupid Genius), a weekly series in which she attempts to make an ongoing conversation about any particular issue/topic, the program produced by Ramble Official in a partnership with Cadence13 and United Talent Agency, which also produces podcasts for YouTubers Rhett & Link and Smosh.[61] She addresses a wide range of topics such as relationships, fashion, and gut feelings. It is available on Spotify, Apple Podcasts, and many other podcast platforms. [62]