Shorty Awards
The Shorty Awards, also known as the "Shortys", is an annual awards show recognizing the people and organizations that produce real-time short form content across Twitter, Facebook, YouTube, Instagram, TikTok, Twitch and the rest of the social web. The annual ceremony began in 2008 with awards for achievements on the Twitter platform. Since then, the awards have recognized content creation on other social networking sites, including YouTube, Tumblr, Instagram, Vine, Snapchat, YouNow, Periscope and Facebook.[1]
The Shorty Awards | |
---|---|
Current: 12th Shorty Awards | |
![]() | |
Awarded for | The best of social media - from creators to brands |
Country | United States |
First awarded | February 11, 2009 |
Website | shortyawards.com |
The awards ceremony is held each spring and streamed live. Each award recognizes the entire body of work of the content creator for the calendar year, rather than an individual tweet or post. A 2012 Forbes magazine article about the awards commented: "The Shortys recognize that social media is about more than who can get the most followers ... we are creating millions of pieces of new writing that will define our generation. ... These writings ... are creating our history of record."[2]
List of ceremonies
Ceremony | Date | Venue | Host City | Host | Ref. |
---|---|---|---|---|---|
1st Shorty Awards | February 11, 2009 | Galapagos Art Space | New York City | Rick Sanchez | [3] |
2nd Shorty Awards | March 3, 2010 | The Times Center | |||
3rd Shorty Awards | March 28, 2011 | Aasif Mandvi | [4] | ||
4th Shorty Awards | March 27, 2012 | Samantha Bee and Jason Jones | [5] | ||
5th Shorty Awards | April 8, 2013 | Felicia Day | [6] | ||
6th Shorty Awards | April 7, 2014 | Natasha Leggero | [7] | ||
7th Shorty Awards | April 20, 2015 | Rachel Dratch | [8] | ||
8th Shorty Awards | April 11, 2016 | Mamrie Hart | [9] | ||
9th Shorty Awards | April 23, 2017 | PlayStation Theater | Tony Hale | [10] | |
10th Shorty Awards | April 15, 2018 | Keke Palmer | [11] | ||
11th Shorty Awards | May 5, 2019 | Kathy Griffin | [12] | ||
12th Shorty Awards | May 3, 2020 | Virtual event streamed online only | J. B. Smoove | [13] |
1st Shorty Awards
The awards were created in 2008 by tech entrepreneurs Greg Galant, Adam Varga, and Lee Semel of Sawhorse Media.[14][15] They invited Twitter account holders to nominate the best Twitter users in general categories such as humor, news, food, and design.[16] Winners were chosen by more than 30,000 Twitter users during the voting period.[14] The founders of Twitter first heard about the awards after the contest had gotten underway and expressed support for it.[14]
The first Shorty Awards ceremony was held on February 11, 2009, at the Galapagos Art Space in Brooklyn, New York. Approximately 300 people attended the event.[17] The event was hosted by CNN anchor Rick Sanchez and featured appearances by prominent Twitter users MC Hammer and Gary Vaynerchuk and a video appearance by Shaquille O'Neal.[18][3] The awards, in 26 categories, were voted on by Twitter users.[14][19]
2nd Shorty Awards
Voting for the second Shorty Awards opened on January 5, 2010, in 26 official categories. A Real-Time Photo of the Year category was added to the list of official categories for the first time, recognizing the best photo posted to services such as Twitpic, Yfrog, or Facebook.[20][21]
The second Shorty Awards competition introduced a panel of judges called the Real-Time Academy of Short Form Arts & Sciences whose members were Craig Newmark, David Pogue, Kurt Andersen, Caterina Fake, Joi Ito, Frank Moss, Alberto Ibargüen, Sreenath Sreenivasan, MC Hammer, Alyssa Milano and Jimmy Wales. After public nominations determined the finalists, the Academy decided on the winners.
Winners were announced at a ceremony held in the Times Center in The New York Times building in Manhattan, and were streamed online. The ceremony was hosted by CNN anchor Rick Sanchez, who presented awards in the official categories as well as the newly added Real-Time Photo of the Year and a special humanitarian award.[22]
3rd Shorty Awards
The nomination period for the third annual Shorty Awards opened in January, 2011, and ran through February 11, 2011, except for new categories that had extended nomination deadlines. There were 30 official categories, and five special categories. In addition to Real-Time Photo of the Year, for the first time the awards accepted nominations for Foursquare Mayor of the Year, Foursquare Location of the Year, Microblog of the Year on Tumblr, and a Connecting People award. The awards also introduced new Shorty Industry Awards to recognize the best uses of social media by brands and agencies. A Marketing Jury within the Real-Time Academy of Short Form Arts & Sciences judges the Shorty Industry Awards and determines the winners from among the paid entries.[23] Winners were announced at a ceremony on March 28, 2011, hosted by Aasif Mandvi in the Times Center.[24][25] Other Shorty Awards presenters were scheduled to include Kiefer Sutherland, Jerry Stiller, Anne Meara, Stephen Wallem, Miss USA Rima Fakih, and Miss Teen USA Kamie Crawford.[25]
4th Shorty Awards
The 4th Annual Shorty Awards featured Ricky Gervais and Tiffani Thiessen. 1.6 million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet platforms.
5th Shorty Awards
The 5th Annual Shorty Awards ceremony featured Felicia Day, James Urbaniak, Kristian Nairn, Hannibal Buress, Carrie Keagan, Chris Hardwick, David Karp and Coco Rocha. 2.4 million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet sites.
6th Shorty Awards
The ceremony took place on April 7, 2014 at the New York TimesCenter and was hosted by Comedian Natasha Leggero. The show included appearances by Patton Oswalt, Jamie Oliver, Kristen Bell, Jerry Seinfeld, Moshe Kasher, Julie Klausner, Erin Brady, Guy Kawasaki, Matt Walsh, Retta, Us the Duo, Big Boi, Gilbert Gottfried, Thomas Middleditch, Billie Jean King and Leandra Medine. Winners included Jerry Seinfeld and Will Ferrell.
7th Shorty Awards
The Seventh Annual Shorty Awards was hosted by comedian Rachel Dratch and took place on April 20, 2015 at The Times Center in NYC. The Real-Time Academy, the judging body of the Shortys, tripled in size for the 7th annual Awards and included Alton Brown, Mamrie Hart, Nikki Glaser, OK Go, The Fine Bros, Debbie Sterling, Dan Savage, Deena Varshavskaya and Palmer Luckey. Panic! at the Disco was the musical guest at the ceremony.[26] On-stage presenters included Kevin Jonas, Bill Nye, Bella Thorne, Wyclef Jean, Emily Kinney and Tyler Oakley.
8th Shorty Awards
The Eighth Annual Shorty Awards were held in NYC at the TimesCenter on April 11, 2016. They were hosted by YouTuber, Writer and Comedian Mamrie Hart with musical performances from Nico & Vinz. Winners of the night included Bill Wurtz, DJ Khaled, Misty Copeland, Casey Neistat, Dwayne Johnson, Hannah Hart, Troye Sivan, Baddie Winkle, Kevin Hart and Taraji P. Henson.[27][28]
9th Shorty Awards
The Ninth Annual Shorty Awards were held in NYC at the PlayStation Theater on April 23, 2017. They were hosted by two-time Emmy Award winner Tony Hale with a musical performance by Lizzo. Winners of the night included Bill Nye, Shay Mitchell, Doug the Pug, Gigi Gorgeous, Simone Biles, Mara Wilson, Gaten Matarazzo and Chrissy Teigen.[29]
10th Shorty Awards
The 10th Annual Shorty Awards, took place on April 15, 2018, at the PlayStation Theater, New York City. The ceremony was hosted by actress, singer, songwriter, Keke Palmer with a musical performance by Betty Who.
11th Shorty Awards
The 11th Annual Shorty Awards were held on May 5, 2019, in New York City at the PlayStation Theater. The ceremony was hosted by American actress and comedian Kathy Griffin, with a musical performance by Tank and the Bangas.
12th Shorty Awards
The 12th Annual Shorty Awards were held on May 3, 2020. Due to the COVID-19 pandemic, the ceremony took place online for the first time, with presenters and award winners filming from their own homes. The ceremony was hosted by actor J.B Smoove, with a remixed performance of Trap Queen by Fetty Wap. Award winners included Supercar Blondie, Rose and Rosie, and Greta Thunberg.[30][31]
See also
References
- Khosla, Proma. "5 moments from the Shorty Awards that show the power of new media". Mashable. Retrieved 2016-05-13.
- Dube, Jon. "Why The Shorty Awards Matter", Forbes, March 26, 2012, accessed February 20, 2013
- Capistrano, Daniela: "MC Hammer, AFI's Hunter Burgan Celebrate Twitter Mania At Shorty Awards", MTV News
- "The Daily Show's Aasif Mandvi Will Host the 3rd Annual Shorty Awards!". Shorty Awards Blog. Retrieved 2019-03-14.
- "The Daily Show's Samantha Bee and Jason Jones to host the Shorty Awards! Plus, Special Category Finalists..." Shorty Awards Blog. Retrieved 2019-03-14.
- "Actress Felicia Day to host the Shorty Awards!". Shorty Awards Blog. Retrieved 2019-03-14.
- "Natasha Leggero to Host Shorty Awards (Exclusive)". The Hollywood Reporter. Retrieved 2019-03-14.
- "Shorty Awards Host Rachel Dratch on Tonight's Show, Social TV, and Debbie Downer". adweek.it. Retrieved 2019-03-14.
- Hamedy, Saba. "Mamrie Hart tapped as Shorty Awards host". Mashable. Retrieved 2019-03-14.
- Khosla, Proma. "'Veep' and 'Arrested Development' alum to host Shorty Awards". Mashable. Retrieved 5 April 2017.
- "Keke Palmer is hosting the 10th Annual Shorty Awards powered by DIRECTV NOW!". Shorty Awards Blog. Retrieved 2019-03-14.
- "Kathy Griffin to Host 2019 Shorty Awards (Exclusive)". The Hollywood Reporter. Retrieved 2019-05-05.
- Desk, BWW News. "Shefik Returns as Official Judge for 12th Annual Shorty Awards". BroadwayWorld.com. Retrieved 2020-05-14.
- Holmes, Elizabeth: "Surviving the Drama of the Twitter Awards", The Wall Street Journal
- Neisser, Drew: "How the Shorty Awards Became the Oscars of Social Media", Fast Company
- Stone, Brad: "From the Twittersphere: Trophies for the Best Tweets", The New York Times Bits Blog
- Otterman, Sharon: "The Scene at the Shorty Twitter Awards: Chatter", The New York Times
- Vilensky, Mike: "The Media Is Twittering Away Its Short Time on Earth", New York Magazine
- Turnquist, Kristi: "Portland's Carri Bugbee plays Peggy Olson of 'Mad Men' on Twitter", The Oregonian
- , Second Annual Shorty Awards Site, Archived
- Bunz, Mercedes: "'Twitter Oscars' open for public votes", The Guardian
- Ciarallo, Joe: "In Second Year, Shorty Awards Get A Bit More Formal", Mediabistro
- Haile-Mariam, Sara: "Shorty Awards Extend Submission Date in Honor of Social Media Week", Social Media Week
- "Events: The 3rd Annual Shorty Awards", New York Daily News
- D'Zurilla, Christie: "Kiefer Sutherland enlisted as Shorty Awards presenter", Los Angeles Times
- "Exclusive: Panic! At the Disco Playing 2015 Shorty Awards; Brendon Urie on Being 'Last Man Standing'". Billboard. 13 April 2015. Retrieved 2016-05-18.
- "Shorty Awards: The Complete Winners List". The Hollywood Reporter. Retrieved 2016-05-18.
- "8th Annual Shorty Award Brand and Organization Winners". shortyawards.com. Retrieved 2016-05-18.
- "9th Annual Shorty Award Winners".
- "Shorty Awards winners: MrBeast, Rebel Wilson, Zendaya and TWICE win big". Metro. 2020-05-04. Retrieved 2020-05-14.
- "Shorty Awards Blog". blog.shortyawards.com. Retrieved 2020-05-14.