Enchantimals

Enchantimals are a toy line and tie-in media franchise launched in 2017 by American toy company Mattel. The line consists of human-animal hybrids and their woodland creature pets who live in Everwilde. It was released as a companion and spin-off line to Monster High and Ever After High. The by-products from Mattel's media strategy with Enchantimals include a web series, four chapter books so far, and a television special. Development began in late 2015 after new Ever After High dolls stopped production. It was announced on October 12, 2016 and toys were first released in June 2017.[1]

Enchantimals
Logo for Enchantimals
TypeFigures
CompanyMattel
CountryUnited States
AvailabilityJune 2017–present
MaterialsPlastic
SloganCaring Is Our Everything
Official website

In the United States, the Enchantimals television special was broadcast on Nick Jr..

Characters

Enchantimals

The Enchantimals are humanoids with animal characteristics that mainly consists of girls. Male Enchantimals will be introduced later on.

  • Andie Alligator
  • Baxi Butterfly
  • Beatrice Bee
  • Bevy Bunny - (voiced by Debi Derryberry)
  • Blyss Bunny
  • Bree Bunny - inventor (voiced by Maryke Hendrikse, Rachel Butera)
  • Bren Bear - (voiced by Rebecca Shoichet, Rachel Butera)
  • Cailey Cow
  • Cambrie Cow - (voiced by Salli Saffioti)
  • Cameo Crab
  • Cay Caterpillar
  • Cherish Cheetah - (voiced by Noveen Crumbie)
  • Ciesta Cat - (voiced by Paula Rhodes)
  • Clarita Clownfish
  • Danessa Deer - fastest runner and vet of the Enchantimals (voiced by Diana Kaarina, Tara Sands)
  • Dara Dragonfly
  • Dinah Duck - (voiced by Lizzie Freeman)
  • Dolce Dolphin
  • Effie Elephant - Ekaterina's friend (voiced by Cristina Valenzuela)
  • Ekaterina Elephant - (voiced by Salome Mergia)
  • Esmeralda Elephant
  • Fanci Flamingo - (voiced by Karen Strassman)
  • Felicity Fox - (voiced by Kazumi Evans, Kate Higgins, Julie Ann Taylor)
  • Fluffy Bunny
  • Gabriella Gazelle
  • Gillian Giraffe - (voiced by Jeannie Elias)
  • Grisdelda Giraffe
  • Hawna Husky - (voiced by Sarah Anne Williams)
  • Haydie Horse - (voiced by Paula Rhodes)
  • Hedda Hippo
  • Hixby Hedgehog - first Enchantimal to have been confirmed to be male
  • Jessa Jellyfish
  • Kamilla Kangaroo
  • Karina Koala
  • Lacy Lion
  • Ladelia Ladybug
  • Larissa Lemur - (voiced by Tara Sands)
  • Liora Lion
  • Lluella Llama
  • Lorna Lamb - (voiced by Patty Mattson)
  • Mayla Mouse
  • Merit Monkey - (voiced by Salli Saffiotti)
  • Mika Monkey - Patter's friend (voiced by Kimberly Woods)
  • Naddie Narwhal
  • Odele Owl
  • Ofelia Ostrich
  • Ohana Owl
  • Patter Peacock - A jungle Enchantimal who was from Junglewood, as confirmed in Finding Home. She has the inability to sing when she's nervous, unless she duets with Flap (voiced by Sabrina Pitre, Jonquil Goode)
  • Patterson Penguin - third Enchantimal to have been confirmed to be male (voiced by Jordan Quisno)
  • Pawbry Polar Bear
  • Peeki Parrot - (voiced by Melissa Mabie)
  • Petya Pig
  • Preena Penguin - A polar Enchantimal who was from Frozenwood, as confirmed in Finding Home. She runs an ice cream shop. Her appearance is based on Snow White. She speaks with a British drawl, similar to that of the Penguin from Batman: The Animated Series fame. (voiced by Rebecca Shoichet, Larissa Gallagher)
  • Pristina Polar Bear - (voiced by Cassandra Lee Morris)
  • Prue Panda
  • Raelin Raccoon
  • Rainey Reindeer
  • Redward Rooster - second Enchantimal to have been confirmed to be male
  • Saffi Swan
  • Sage Skunk - (voiced by Rebecca Shoichet, Rachel Butera)
  • Sancha Squirrel - (voiced by Kimberly Woods)
  • Sandella Seahorse
  • Sashay Seal
  • Saxon Snail
  • Sela Sloth - (voiced by Cindy Robinson)
  • Sharlotte Squirrel
  • Starling Starfish
  • Sybill Snow Leopard - (voiced by Alex Cartana)
  • Tadley Tiger
  • Tamika Tree Frog - (voiced by Cindy Robinson)
  • Tanzie Tiger
  • Taylee Turtle
  • Winsley Wolf (voiced by Polly Eachus)
  • Zadie Zebra
  • Zelena Zebra (voiced by Francesca Manzi)

Besties

The besties that the Enchantimals own consist of forest animals. The Enchantimals either have pets.

  • Antenna, owned by Grisdelda Giraffe.
  • Antic, owned by Ekaterina Elephant.
  • Blubber, owned by Sashay Seal.
  • Bounder, owned by Taylee Turtle.
  • Burst, owned by Tamika Tree Frog.
  • Cackle, owned by Clarita Clownfish.
  • Caper, owned by Sage Skunk (voiced by Rebecca Shoichet and Rachel Butera)
  • Chela and Courtney, owned by Cameo Crab.
  • Climber, owned by Ciesta Cat.
  • Cluck, owned by Redward Rooster.
  • Compass, owned by Merit Monkey.
  • Cruise, Voyage and Patrol, owned by Odele Owl
  • Curdle, owned by Cailey Cow.
  • Dab, owned by Karina Koala.
  • Dawdle, owned by Saxon Snail.
  • Feathers, Flapper and Rapid, owned by Ofelia Ostrich.
  • Flag, owned by Lorna Lamb.
  • Flake, owned by Sybill Snow Leopard.
  • Flap, owned by Patter Peacock (voiced by Benjamin Diskin and Doug Erholtz)
  • Fleecy, owned by Lluella Llama.
  • Flick, owned by Felicity Fox (voiced by Kazumi Evans and Michelle Ruff)
  • Fondue, owned by Mayla Mouse.
  • Glacier, Diver and Paddle, owned by Pristina Polar Bear.
  • Graceful, Prunie and Mammoth, owned by Esmeralda Elephant.
  • Hoofette, owned by Zelena Zebra.
  • Idyl and Rypple, owned by Starling Starfish.
  • Jayla, owned by Prenna Penguin (voiced by Rebecca Shoichet, Kate Higgins and Larissa Gallagher)
  • Joey & Satchel,Tote, owned by Kamilla Kangaroo.
  • Jump, owned by Bevy Bunny.
  • Kitty, owned by Tadley Tiger.
  • Lake, owned by Hedda Hippo.
  • Largo, owned by Dolce Dolphin.
  • Manesy, owned by Lacy Lion.
  • Marathon, Jogger and Gallop, owned by Rainey Reindeer.
  • Marshy, owned by Andie Alligator.
  • Melt, owned by Pawbry Polar Bear.
  • Mop, owned by Fluffy Bunny.
  • Nari, owned by Prue Panda.
  • Oatsy, owned by Blyss Bunny.
  • Pawl, owned by Gillian Giraffe (voiced by Jeannie Elias)
  • Pester and Romy, owned by Raelin Raccoon.
  • Pollen, owned by Beatrice Bee.
  • Pointer, owned by Hixby Hedgehog.
  • Poise, owned by Saffi Swan.
  • Quick-Quick, owned by Cherish Cheetah (voiced by Noveen Crumbie)
  • Race, owned by Gabriella Gazelle.
  • Rapid, Feathers and Flapper, owned by Ofelia Ostrich.
  • Ref, owned by Zadie Zebra.
  • Ricotta, Mac and Cheese, owned by Cambrie Cow.
  • Ringlet, owned by Larissa Lemur.
  • Salon, owned by Lacey Lion.
  • Savanna, owned by Grisdelda Giraffe.
  • Scriggly, owned by Cay Caterpillar.
  • Serafina and Kira, owned by Sandella Seahorse.
  • Sheeny, owned by Peeki Parrot.
  • Slosh, Corn, Butter and Banana, owned by Dinah Duck.
  • Snazzy, owned by Liora Lion.
  • Snore and Zia, owned by Bren Bear (Snore voiced by Rebecca Shoichet and Larissa Gallagher)
  • Sprint, owned by Danessa Deer (voiced by Sam Vincent and Doug Erholtz)
  • Streusel and Nisha, owned by Petya Pig.
  • Stumper, owned by Sancha Squirrel.
  • Swash and Kiba, owned by Fanci Flamingo.
  • Sway, owned by Effie Elephant.
  • Swift, owned by Dara Dragonfly.
  • Swing, owned by Mika Monkey.
  • Sword, owned by Naddie Narwhal.
  • Tote, Joey and Satchel, owned by Kamilla Kangaroo.
  • Treebody, owned by Sela Sloth.
  • Trooper, owned by Winsley Wolf.
  • Trotter, owned by Haydie Horse.
  • Tuft, owned by Tanzie Tiger.
  • Tux, owned by Patterson Penguin.
  • Twist, owned by Bree Bunny (voiced by Maryke Hendrikse and Rachel Butera)
  • Vine, owned by Ladelia Ladybug.
  • Walnut, owned by Sharlotte Squirrel.
  • Whipped Cream, owned by Hawna Husky.
  • Wingrid, owned by Baxi Butterfly.
  • Yawn and Kani, owned by Ohana Owl.

Development and release

The franchise originally began as part of the Ever After High franchise with the characters as smaller, animal-themed pixies.[2] Trademarks are filled on January 14, 2016 for a line called "Pixie World", which was to be a pixie-centric arc that was to follow the introductions of two groups of pixies in mid December, 2015 and early June, 2016.

Following the discontinuation of the EAH toy line, the "Pixie World" line was scrapped, but it does serve as the basis for Enchantimals. However, its heritage speaks only from its core concepts and is thus farther removed from its predecessors than Ever After High was from Monster High.

Enchantimals has not received similar marketing, being only recognizable as part of the greater whole due to similarities. It is unknown if this is intentional as a means for Mattel to start afresh, which is suggested by the avoiding of the high school setting, or a consequence of the cancellation and rebooting of the older two franchises. Like its predecessors with Bratz and Disney Princess, Enchantimals takes a cue or two from competing doll franchises.

My Little Pony's 2010 incarnation and its spin-off Equestria Girls, as well as the 2012 Littlest Pet Shop toy line, all done by Mattel's long-time main rival Hasbro, is the inspiration of Enchantimals' themes of nature and group-based friendship. Mattel looked on into them as Hasbro made a deal with Disney to produce newer licensed toys and games. Mattel itself has pointed at the "popular animal aesthetic [as seen in] social media filters" as a direct inspiration for the franchise, though whether this means the earlier pixies were based on the filters or if the filters account for the design difference between the pixies and the Enchantimals is not specified. The choice for the small size of the Enchantimals dolls has been ascribed to the market influence of the 2014 franchise Shopkins with emphasis on its 2015 doll spinoff Shoppies.[3]

References
  1. "Mattel Launches New Franchise Enchantimals" (Press release). Mattel. PR Newswire. July 18, 2017. Retrieved 24 August 2019.
  2. "Mattel, Inc. - Investors & Media - Events & Presentations". investor.shareholder.com.
  3. "Mattel, Inc. - Investors & Media - Events & Presentations". investor.shareholder.com.
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