Famous Brands

Famous Brands Limited is a public company listed on the Johannesburg Stock Exchange (JSE) in South Africa. Its head offices are in Midrand, Johannesburg. The company is Africa's leading quick-service and casual dining restaurant franchisor. The company's global footprint of franchised stores spreads across the world, totaling 2782 stores (2017): South Africa 2270, Swaziland 6, Mauritius 21, Mozambique 3, Zimbabwe 9, Malawi 11, Angola 7, Zambia 42, Botswana 35, Namibia 50, Kenya 7, Ghana 1, Ethiopia 1, Nigeria 125, Sudan 6, Oman 1, UAE 8, Saudi Arabia 1, Egypt 5, Greece 1, Ireland 6 and United Kingdom 166 (2017). Besides its core business activities of quick service and casual dining, the company is also involved in manufacturing and logistics with a focus on owning and managing the back-end supply chain of its restaurants.[2]

Famous Brands Limited
TypePublic
South Africa
Industry
Founded1960s
FounderGeorge Halamandres
Headquarters
Midrand, Johannesburg
,
South Africa
Number of locations
2,853 (2018) [1]
Area served
South Africa, Middle East, rest of Africa, United Kingdom
Key people
  • Santie Botha (Independent Non Executive Chairman)
  • Darren Hele (CEO)
RevenueR7 billion (2018)[1]
R890 million (2018) [1]
Number of employees
4,813 (2018)[1]
Websitewww.famousbrands.co.za

History

The company was founded by George Halamandres in the 1950s following a move to South Africa where he realized SA is in need of an American style steak house.[3] Halamandres opened the first Steers steakhouse restaurant in the early 1960s.[4] In the 1980s Halamandres' son John Halamandres became CEO and rapidly grew the Steers Steakhouse franchise as a fast food takeaway restaurant. In 1994 the company listed on the JSE and in 1997 the company acquired the Debonairs Pizza franchise followed by the FishAways franchise in 1999.[3]

Brands
A map illustrating the location and number of Famous Brand's 1,861 outlets in each country that it operates across the world in 2011.
A view of the tashas restaurant in Constantia, Cape Town. Tashas is an upmarket South African restaurant franchise. Famous Brands bought a 51% ownership stake in the restaurant chain in 2008.[5]

Famous Brands has acquired a large number of restaurant brands globally and in South Africa in particular by pursuing an aggressive brand acquisition strategy.[6] In September 2016 the company acquired the British hamburger franchise Gourmet Burger Kitchen and its 75 restaurants for R2.1 billion (US$143.3 million).[7]

Total number of restaurants in February 2013[8]
BrandSouth AfricaInternationalTotal
Steers50343546
Wimpy49029519
Wimpy UK0110110
Debonairs Pizza34460404
House of Coffees15015
Brazilian Café55055
tashas10010
Mugg & Bean1338141
FishAways1329141
Blacksteer Home of Shisanyama505
Blacksteer101
O'Hagan's8311
McGinty's101
KEG20121
Giramundo14014
Vovo Telo12012
Milky Lane591675
Juicy Lucy819
The Brewers Guild808
Creative Coffees808
Net Café108
Europa25126
Fego Caffé29130
Total1,8812822,163

References
  1. Famous Brands (2018). "Famous Brands Integrated Annual Report 2018" (PDF). https://famousbrands.co.za/. Retrieved 1 March 2019. External link in |website= (help)
  2. Mahlaka, Ray (3 June 2016). "Famous Brands: Owning the supply chain pays off". Moneyweb. Retrieved 4 November 2016.
  3. "Steers Holdings Limited". Studyingbusiness.co.za. 20 August 2013. Archived from the original on 4 November 2016. Retrieved 4 November 2016.
  4. Maas, Carié (30 August 2013). From Corner Café to JSE Giant: The Famous Brands Story. Cape Town, South Africa: Tafleberg. ISBN 9780624056799.
  5. "Famous Brands: tashas". Famous Brands. Retrieved 4 November 2016.
  6. "Famous Brands profits soar amid M&A spree". Fin24. Retrieved 4 November 2016.
  7. "Famous Brands buys UK burger chain". IOL News. Reuters. 1 September 2016. Retrieved 4 November 2016.
  8. "FBR: 2013 Annual Report" (PDF). Famous Brands. Archived from the original (PDF) on 2 November 2013. Retrieved 1 November 2013.
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