FanCentro

FanCentro is a subscription-based website platform created in 2017[1] that allows adult film performers and other influencers sell access to their private social media accounts. Due to rampant deplatforming and shadow banning of sex-related content on social media sites,[2] the platform began allowing fans to subscribe to content feeds directly on the site.[3] The rise of premium social networks such as FanCentro, OnlyFans and JustForFans is a significant shift in the structure of the porn industry, as performers can own and continue to profit from their work and better control working conditions.[4][5]

FanCentro
Type of site
Premium social network
Available inEnglish, German, Spanish, Russian
Headquarters
Matawan, New Jersey
,
United States
Country of originUnited States
Area servedWorldwide
Founder(s)
  • Stan Fiskin
  • Alan Hall
CEO
  • Alan Hall
ServicesSocial Media monetization, Direct Messaging, Clip store, Subscriptions, Feed
URLfancentro.com
LaunchedFebruary 8, 2017 (2017-02-08)
Current statusActive

FanCentro has been a vocal defender of the rights of sex workers.[6]

History

The FanCentro platform was developed by the entrepreneurs Stan Fiskin[7] and Alan Hall of AdultCentro[8] following the success of their ModelCentro tool, which allowed individual adult performers to create their own websites.[9][10] Centro products were released as follows: AdultCentro Publisher (2010), AdultCentro Market (2011), AdultCentro Cloud (2012), ModelCentro (2013), FanCentro (2017).

ModelCentro is a do-it-yourself paid fan club platform that allows models to create, customize and manage their own solo paysites from customizable templates. ModelCentro platform reached 25,000 influencer registrations by March 2017.[11]

FanCentro is the first Centro brand to provide influencers with an opportunity to get extra exposure and promotion from within the platform itself.[12]

House Of FanCentro

In late May 2019, FanCentro launched House Of FanCentro, a free one-week workshop in Miami, connecting models on its platform with professional photographers, with the goal of improving their content.[13][14][15] Another House of FanCentro event was held in Los Angeles later that year, and in Medellin, Colombia in 2020.[16][17] Further events were cancelled following the outbreak of the coronavirus.[18]

Growth During COVID-19

During the 2020 coronavirus pandemic and shutdown, paid social networks experienced significant growth after mainstream adult production was halted.[19][20] FanCentro said it saw a rise of 65% in new daily sign-ups in the first weeks of the shutdown.[21] By May 2020, the site boasted over 190,000 models (up from 15,000 in September 2019 and 6,000 in July 2018)[22] with 19,000 signing up in the preceding two months alone.[23]

FanCentro encouraged influencers on its platform to help encourage people to stay home and to fight misinformation about the COVID-19 virus.[24]

Centro University

In September 2020, FanCentro launched Centro University (stylized as "Centro U" or "CentroU"), an online business school for adult influencers.[25][26] The program had been in development for two years but was prioritized after large numbers of new people began using the platform and others like it to sell adult content during the 2020 production holds in the adult industry.[27] Online classes in marketing and promotion, film and video production, privacy and censorship, health and safety and other subjects are taught by sex workers and available for free for anyone using the platform.[28][29]

Features
  • Messaging.[30] DMs - Direct messages can be sent to individual or mass recipients and may include text and/or media (photos, videos, audio). Messages can be either free or locked. Users are able to receive DMs from an influencer if they follow, attempt to join, tip, or subscribe to that influencer. Users can also choose to tip an influencer via the DM feature.
  • FanCentro Feed.[31] The Feed is an active newsfeed where influencers can post text, audio, photo, or video content. Feed content may be public (SFW) or locked. Users must subscribe for full Feed access. Feed posts scheduling allows preset content to post at a later date.
  • Tips. Users may tip influencers in one of two ways: via the influencer's personal tip link or through the DM feature.
  • Clips.[32] Clips allows influencers to sell video clips directly on their FanCentro page. A paid subscription is not required for users to purchase a clip.
  • Premium Social Networks subscriptions. Premium Social Networks subscriptions - Influencers may establish premium social networks for fans to subscribe to. Subscriptions may be monthly, yearly, or lifetime.

Languages

FanCentro platform's main language is English. However, through the March and April 2017 FanCentro released Spanish and German version of the Directory and Influencer's Control Panel. In August 2020 FanCentro has released its Directory and Control Panel in the Russian language.

Events
Riley Reid announces the winner

Lamborghini Giveaway

In June 2019, FanCentro sponsored a Lamborghini URUS in the Gumball 3000 charity race, from Mykonos to Ibiza. The Lamborghini was covered in a colored duct tape matching the style and colors of FanCentro brand, as part of a collaboration with Miami's Black Tape Project. [33][34]

FanCentro simultaneously announced a promotional giveaway for the Lamborghini URUS to a model on its platform. Each $69 earned by a model on the platform would result in one raffle ticket. [35] On October 12, FanCentro conducted a raffle hosted by porn star Riley Reid in Los Angeles. Porn star Lela Star won the car.[36]


References
  1. "Get more out of your SnapChat with FanCentro". FanCentro.com. Retrieved 5 June 2020.
  2. Blue, Violet (17 December 2018). "The Internet War on Sex is Here". Engadget. Retrieved 5 June 2020.
  3. "Customer FAQs". FanCentro.com. Retrieved 29 May 2020. Clarke, Laurie (13 September 2019). "The x-rated world of premium Snapchat has spawned an illicit underground industry". Wired. Retrieved 29 May 2020.
  4. "The Post-Pandemic Future of Porn". Jezebel. 18 May 2020. Retrieved 29 May 2020.
  5. Barrica, Andrea. "COVID-19 Is Fundamentally Changing the Porn Industry For the Better". Forbes.com (6 May 2020). Retrieved 29 May 2020.
  6. "Celebrating Sex Worker Pride". FanCentro.com. Retrieved 5 June 2020.
  7. "Stan Fiskin". Twitter. Retrieved 25 November 2020.
  8. "AdultCentro". crunchbase.com.
  9. Gray, Lila (6 February 2014). "AdultCentro Wins XBIZ Content Provider of the Year". XBIZ.com. Retrieved 25 November 2020.
  10. Pardon, Rhett (12 June 2015). "ModelCentro Surpasses 50K Model Milestone". XBIZ.com. Retrieved 25 November 2020.
  11. Miller, Dan (16 March 2017). "ModelCentro Reaches Milestone With 25,000 Models". avn.com.
  12. "FC Influencers expressing there feelings on FanCentro". xbiz.tv. 28 May 2019.
  13. Knowles, Betty (3 May 2019). "House of FanCentro to Allow Models, Photogs to Collaborate". avn.com.
  14. "House Of FanCentro – The hottest event of 2019". fancityx.com. 7 May 2019.
  15. "House of FanCentro: Pro Photoshoots (May 28-30, 2019)". webcamstartup.com.
  16. "Medellin: 2020". House of FanCentro. Retrieved 12 December 2020.
  17. "Los Angeles: 2019". House of FanCentro. Retrieved 12 December 2020.
  18. Adams, JC (13 March 2020). "FanCentro Announces Postponement of Special Events". XBIZ.com. Retrieved 12 December 2020.
  19. "Update: Coronavirus Production Hold". FreeSpeechCoalition.com. Retrieved 5 June 2020.
  20. Steadman, Otillia (6 May 2020). "Everyone Is Making Porn At Home. Will The Industry Survive?". BuzzFeed News. Retrieved 29 May 2020.
  21. Hazelhurst, Beatrice (19 May 2020). "So You Want to Be a Cam Girl During Quarantine". i-D. Retrieved 29 May 2020.
  22. Rodriguez, Salvador (15 September 2019). "Subscription porn gains popularity as new apps let models sell directly to their fans". CNBC.com. Retrieved 5 June 2020.
  23. "Pornography is booming during covid-19 lockdowns". Economist. 10 May 2020. Retrieved 29 May 2020.
  24. "Your Role as An Influencer During COVID-19". FanCentro.com. Retrieved 12 December 2020.
  25. Ankel, Sophia (9 September 2020). "Inside CentroU: The online business school transforming sex workers into entrepreneurs". Insider.com. Retrieved 10 November 2020.
  26. "Home". CentroUniversity.com. Retrieved 10 November 2020.
  27. Song, Sandra (6 October 2020). "Enroll in Sex Worker University". Paper Magazine. Retrieved 10 November 2020.
  28. Dawson, Brit (9 October 2020). "Inside the World's First Sex Worker University". Dazed Digital. Retrieved 11 November 2020.
  29. "These classes are helping sex workers transition their careers to the online sphere". Yahoo News. AFP Relax. 12 October 2020. Retrieved 11 November 2020.
  30. "FanCentro Adds Direct Messaging To Platform". camlandpodcast.com. 17 January 2020.
  31. "FanCentro Boosts Interactivity With 'The Feed'". Stephen Yagielowicz. xbiz.com. 3 July 2018.
  32. "FanCentro Adds Clip Sales To Their Site". camlandpodcast.com. 2 March 2020.
  33. "FanCentro Sponsors Gumball 3000 Rally, Gives Away Lambo". xbiz.com. 7 June 2019.
  34. "About Us". The Black Tape Project. Retrieved 12 December 2020.
  35. "FanCentro Lamborghini Giveaway! #FCLAMBO". blog.fancentro.com. 12 April 2019.
  36. "FanCentro Lamborghini Raffle: Oct 12, 2019". webcamstartup.com. 12 October 2019. Retrieved 27 August 2020.
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