Filippa K

Filippa K is a Swedish clothing company. It was founded by Filippa Knutsson in 1993 as a solution to the stress of dressing. Simple, practical garments answer to real experiences of every life – designed to last with style and comfort in equal measure. What began at a kitchen table has grown sustainably over the years into what Filippa K is today: international in mind, and Scandinavian at heart. Expanding globally over the past three decades, they are now present in 72 markets digitally and physically with ready to wear collections for women and men. The brand’s mission is driving a movement of mindful consumption: slowing down the fast fashion industry and encouraging a more permanent perspective through innovative solutions and open collaboration.

Filippa K
TypePrivate
IndustryFashion
FoundedSweden, Stockholm (1993)
HeadquartersStockholm
Key people
Filippa Knutsson (Founder)
Patrik Kihlborg (Partner)
Karin Segerblom (Partner)
ProductsClothing
Revenue ~35 million Euro (2006)
WebsiteFilippa-k.com

History

Having grown up in London, founder Filippa Knutsson returned to her native Sweden in the 1980s to work in the family fashion business, Gul&Blå.


Achievement
  • 1993 - Filippa K is founded by Filippa Knutsson and her partners Patrik Kihlborg and Karin Segerblom. The first collection of women's jerseys, knits and jeans is launched through selected retailers in Sweden.
  • 1994 - Filippa K is represented by agencies in Denmark and Norway.
  • 1997 - The first two Filippa K stores opened, one in Stockholm, Sweden and one in Oslo, Norway. Filippa is awarded the Guldknappen design prize for Swedish Fashion Designer of the Year.
  • 1998 - The Filippa K Men's collection is launched and the third store was opened, this time in Copenhagen, Denmark
  • 1999 - The first Filippa K Men's store opens in Stockholm, Sweden.
  • 2000 - Filippa K starts to grow in Europe and also opens two more stores, one in Stockholm, Sweden and another in Gothenburg, Sweden.
  • 2001 - The European expansion continues with agency representation in the Netherlands and Belgium, as well as the opening of a Filippa K store in Amsterdam.
  • 2002 - A showroom is opened in Brussels and Filippa K enters the German, Swiss and Irish markets.
  • 2003 - Distribution is secured in Canada and the United States. The Netherlands has become Filippa K's second largest market and 50 per cent of the brands turnover comes from countries outside Scandinavia. Filippa K's 10th anniversary is celebrated with a vernissage at the Wetterling's Art Gallery in Stockholm, Sweden.[1]
  • 2004 - Another men's store opens its doors in Stockholm, Sweden and Filippa K adds high-profile retailers abroad such as Selfridge's in the United Kingdom and Fred Segal in Los Angeles.
  • 2005 - A store opens in Antwerp, Belgium.
  • 2006 - A new agency representation in France. Filippa K opens the first stores in Germany: one store and one showroom in Berlin and two stores in Munich. In Stockholm, the new concept Filippa K Ease is launched.
  • 2011 - The concept Soft Sport is launched.
  • 2020 - A new flagship store in Copenhagen opens.
  • 2020 - Filippa K Archive store opens in Stockholm and Rotterdam.

References

[2] [3] [4] [5]

  1. "Filippa K - Swedish quality and sustainable fashion". swedishquality.com. Retrieved 2017-06-12.
  2. "Fashion news, Fashion jobs, network, career, job board, designer jobs, fashionjobs, London, UK". Fashionunited.co.uk. Retrieved 2017-06-05.
  3. "Shopping pick of the week, November 30 2007 | Fashion". The Guardian. Retrieved 2017-06-05.
  5. "Archived copy". Archived from the original on 2008-02-09. Retrieved 2008-02-09.CS1 maint: archived copy as title (link)
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