Forever and a Day (Kelly Rowland song)

The opening scene of the video, showing the use of the iPad interface which is present throughout the clip

The music video was filmed from August 20 to 22, 2010, and was directed by British pop-culture and video director Sarah Chatfield.[20] The full completed video debuted on the Vevo network,[21] and was added to UK music channels on September 15, 2010.[22] It was released in other territories on September 25, 2010.[23] The scenes were put together with superimposed images of the workings and interface of the iPad.[24] It was released through the US iTunes Store on September 21, 2010.[25] Video Static's Steven Gottlieb provided clarity on how the interface is integrated into the video. He said, "Logos get tapped to trigger various edits; pinching makes things zoom in and out, etc, etc."[26] A video set to the Antoine Clamaran dance remix of the song premiered on Clamaran's official YouTube page on December 8, 2010.[8]

The video begins with a still photo of Rowland and a "slide-lock" function from the iPad in the foreground. A single finger appears and unlocks the image by sliding the slider from left to right. The music begins and four small images appear on screen. The finger reappears and clicks on the third image, resulting in that image zooming to fit the whole screen. In this scene, Rowland wears an orange knee-length skirt, T-shirt, and a blue cropped denim jacket. She walks around on a rooftop in Los Angeles. The video then flicks between this scene and another where she is seen partying with her friends. As the chorus begins, Rowland and her friends are seen riding in a convertible car. Then they are seen sitting on some concrete stairs as some skate-boarders ride past them. When the bridge kicks in, the images flicker to a party scene on a rooftop with lots of people enjoying themselves. The finger then re-appears and clicks on the scroll bar, which appears on screen as if to rewind the clip and the original scene of Rowland alone on the rooftop plays as the music fades.

A review from Idolator said that the futuristic theme to the video might have been better suited to the previous international single, "Commander." It also said, "The pop diva continues her ascent to grown woman in this sun-soaked video, making good use of palm trees, a convertible, and the Los Angeles skyline," commenting that she takes "a breezy approach so casual it almost does look like a camera crew just happened to stumble upon a typical day out with the girls." The reviewer concluded that "it's hard to imagine better uses for a touch screen than getting as close as possible to the carefree fun on display here."[27] Steven Gottlieb of Video Static said, "['Forever and a Day' is] a casual and sunny pop video gets a bit of a twist, or a flick, via an interface that's swiped from your iPhone...It's possibly not the kind of finger manipulation some Kelly Rowland fans have been dreaming about, but even they should admit it's a clever conceit."[26]