Fransmart
Fransmart is a franchise development company responsible for the growth of many restaurant brands. Founded in 2000 and has corporate headquarters in Alexandria, Virginia and Irvine, California. Fransmart specializes in restaurant development and franchising of emerging brands that grow from one to five units to national and global chains.
 | |
| Type | Private |
|---|---|
| Industry | Franchising |
| Founded | Alexandria, Virginia, US (2000) |
| Founder | Dan Rowe |
Number of locations | Alexandria, Virginia Irvine, California |
| Brands | Five Guys Burgers & Fries Qdoba Mexican Grill Freshii Elevation Burger The Halal Guys zpizza |
| Website | fransmart |
Among Fransmart's most notable successes are Five Guys Burgers & Fries, Qdoba Mexican Grill, and zpizza. Fransmart formed FranInvest, a private equity firm, in 2013 to make early-stage investments in emerging restaurant concepts.[1]
Dan Rowe is Fransmart's CEO and has served in this capacity since founding Fransmart in 2000.[2]
Work
Fransmart's current and past portfolio brands have opened thousands of restaurants around the world. Fransmart primarily targets emerging restaurant concepts that have the potential for expansion. It serves area and master developers, chain operators, and high-net-worth individuals.
Services
Fransmart services included but is not limited to management advisory, franchise program development, franchise sales, development of an ideal franchisee profile, franchise lead generation & marketing, branding, compliance and legal, geographic growth strategy, unit economics, and franchise systems.[3]
Past and current franchises [4]
Fransmart is responsible for building out many emerging restaurant franchise brands, service brands, and retail brands from single units to multi-unit chains found throughout the world.
Five Guys Burgers & Fries
In 2002, Five Guys worked with Fransmart to expand its franchising expansion. In fact, the founder of Fransmart, Dan Rowe, was Five Guys first franchisee. In just a year and a half, permits were sold for over 300 locations making it the fastest growing restaurant chain in America.[5] Five Guys currently has over 1,500 locations open throughout North America and the UK.
The Halal Guys
In June 2014, Fransmart began representing the famous cult offering The Halal Guys, the food carts with the never-ending lines in New York City.[6]
Mamoun's Falafel
Fransmart began representing Mamoun's Falafel Restaurant in 2015.
Qdoba Mexican Grill
Dan Rowe, the founder of Fransmart began representing Z-Teca in 1998 and was one of the Brands that helped launch Fransmart in 2000. The brand changed its name to Qdoba, even though Z-Teca was a made-up name, there were lawsuits made because the name was too similar to other brands and it infringed on their trade names. In 2003 Qdoba was purchased by Jack in the Box for $45 million.
Slapfish
Slapfish is a seafood restaurant founded by celebrity chef Andrew Gruel and his partner Jethro Naude.
References
- "Fransmart launches private equity firm to fuel restaurant growth". Fast Casual. Network Media Group. 2013-12-10. Archived from the original on 2014-03-10. Retrieved 2014-12-16.
- "Fransmart, LLC: Private Company Information - Bloomberg". investing.businessweek.com. Retrieved 14 March 2018.
- "Archived copy". Archived from the original on 2014-12-16. Retrieved 2014-12-16.CS1 maint: archived copy as title (link)
- "Franchise Brands". Fransmart. Retrieved 2020-07-20.
- "Five Guys Burgers: America's Fastest Growing Restaurant Chain". Forbes.com. 2012-07-18.
- "The Halal Guys: Cashing In on Street Cred". NY Times. 2014-06-13.