Froot (song)

"Froot" is a song by Welsh singer Marina Diamandis, at the time known professionally as Marina and the Diamonds. It was released for streaming on 10 October 2014, to coincide with the singer's birthday, and later received a full digital release as the lead single off of her third studio album, Froot.[1] Diamandis premiered the single on YouTube.

"Froot"
Single by Marina and the Diamonds
from the album Froot
Released10 October 2014 (2014-10-10) (streaming)
11 November 2014 (2014-11-11) (download)
Recorded2013
Genre
Length5:31
LabelAtlantic
Songwriter(s)Marina Diamandis
Producer(s)
  • David Kosten
  • Marina Diamandis
Marina and the Diamonds singles chronology
"How to Be a Heartbreaker"
(2012)		 "Froot"
(2014)		 "Happy"
(2014)
Music video
"Froot" on YouTube

Background and release

In March 2014, she posted the lyrics "I've been saving all my summers for you."[2] She uploaded a snippet of her then-unreleased track "Froot" through her Instagram account in September 2014,[3] and released its lyrics through the same profile the following month.[4] On 10 October, to coincide with Diamandis' 29th birthday, the song itself was premiered as the lead single from the newly-titled parent album Froot (2015).[5]

Composition

"Froot" is an upbeat,[6] '80s-inspired[7][8] pop,[9][10] electropop,[7][11][8] disco[10][12][13] and dance[14] song composed in the key of G minor with a tempo of 120 beats per minute and Diamandis' vocals spanning notes between F3 and D5.[15]

Music video

Diamandis released an audio video for "Froot" through her channel on YouTube on 10 October 2014. The video, which reached one million views in a few days, features animated depictions of fruit and celestial bodies slowly rotating through a celestial background with the title of the track appearing occasionally in multicolor. The video was animated by artist Bill Richards, with the same animations used for an audio video for second promotional single "Happy".[16] On 4 November 2014, Diamandis hinted via Twitter that she would release the music video a week later. She also tweeted a behind the scenes promo image.[17]

A music video for "Froot" was filmed in Eltham Palace at the end of October 2014, with Chino Moya as the director; it was released through Diamandis' YouTube channel on 11 November 2014, featuring a shortened radio edit of the song.[18]

Critical and commercial reception

The song received positive reviews from most reviewers. Hayden Manders from Refinery29 commented that the track combined the "tongue-in-cheek wordplay" from Diamandis' debut studio album The Family Jewels (2010) and the "decidedly danceable production" from her follow-up project Electra Heart (2012) in a fashion that would help her "break free of cult status".[19] Lucas Villa of AXS also wrote that the song was a return to the "quirkier pop" of her debut album. He further described it as an "'80s video game-inspired electro-pop track" that was a "fruitful return" for Diamandis.[20] David Deady of MusicScene.ie stated that Marina "never fails to paint a perfect picture for her audience" and this track will leave fans "salivating for more."[21] Ryan Reed of Billboard, however, gave "Froot" only 2.5 out of 5 stars. He called the song a "pop banger", and praised its production for sounding "sonically fresh"; however, he panned the lyrics, calling them "stale."[9]

References
  1. "This is the title track from my new record".
  2. Diamandis, Marina (6 March 2014). "I've been saving all my summers for you". Twitter. Retrieved 10 October 2014.
  3. "Video by Marinagrams". Instagram. Retrieved 11 October 2014.
  4. Stern, Bradley (9 October 2014). "Marina And The Diamonds Reveals 'Froot' Lyrics: Read". Idolator. Retrieved 11 October 2014.
  5. Renshaw, David (10 October 2014). "Marina And The Diamonds reveal new song 'Froot' – listen". NME. Retrieved 11 October 2014.
  6. Allen, Heather (25 March 2015). "Marina and the Diamonds' Froot". Mind Equals Blown. Retrieved 19 June 2020.
  7. Randall, Kayla (18 March 2015). "REVIEW: Marina and the Diamonds - 'Froot'". lsunow.com. Archived from the original on 29 July 2018. Retrieved 19 June 2020.
  8. Villa, Lucas (11 October 2014). "Listen: Marina and the Diamonds returns with new offering 'Froot'". AXS. Archived from the original on 11 September 2016. Retrieved 19 June 2020.
  9. Reed, Ryan (17 October 2014). "The Best and Worst Singles of the Week -- From Taylor Swift to David Bowie". Billboard. Retrieved 19 June 2020.
  10. Stern, Bradley (10 October 2014). "Marina And The Diamonds Premieres New Single, "Froot": Listen". Idolator. Retrieved 19 June 2020.
  11. Corcoran, Nina (3 April 2015). "Album Review: Marina and the Diamonds - FROOT". Consequence of Sound. Retrieved 19 June 2020.
  12. Day, Laurence (20 March 2015). "FROOT by Marina & The Diamonds | Album Review". The Line of Best Fit. Retrieved 19 June 2020.
  13. Weiner, Sophie (4 May 2015). "Froot". Rolling Stone. Retrieved 19 June 2020.
  14. Rickman, James (28 January 2015). "Listen to the Heartstring-Twanging "I'm A Ruin" by Marina and the Diamonds". PAPER. Retrieved 19 June 2020.
  15. "Marina and The Diamonds "Froot" Sheet Music in G Minor". Musicnotes. Retrieved 19 June 2020.
  16. "MARINA AND THE DIAMONDS – "FROOT" OFFICIAL FULL LENGTH AUDIO". 10 October 2014. Retrieved 29 March 2015.
  17. "Marina Diamandis Twitter: 11/11". 4 November 2014. Retrieved 29 March 2015.
  18. "MARINA AND THE DIAMONDS – "FROOT" OFFICIAL VIDEO". 11 November 2014. Retrieved 29 March 2015.
  19. Manders, Hayden (10 October 2014). "Put Marina And The Diamonds' "Froot" On A Loop This Weekend". Refinery29. Retrieved 11 October 2014.
  20. Villa, Lucas (11 October 2014). "Listen: Marina and the Diamonds returns with new offering 'Froot'". AXS.
  21. Deady, David (12 October 2014). "Marina And The Diamonds "Froot" Review". Musicscene.ie. Retrieved 24 October 2014.
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