Geetha Govindam

Vijay meets Nithya on the road at night, where he is sitting alone and sad. Nithya's car breaks down and she asks him for help, he says only if she gives him alcohol and if she will listen to his story. Seeing him as a non-alcoholic, she asks if it is a love story. To which he tells her his story.

During a visit to a temple, Vijay comes to know that the decorations were all done by a girl named Geetha. He discovers that the girl is unmarried and is immediately attracted to her. Before he can pursue her, he comes to know that his sister's engagement is fixed and leaves for his town Kakinada. Coincidentally, Geetha is his co-passenger on the bus, occupying the window seat beside him. While trying to take a selfie with Geetha, who was sleeping, Vijay accidentally kisses her. She wakes up and feels violated, and slaps Vijay. Vijay keeps apologizing profusely and tries to explain Geetha. But however, she does not listen to him and calls her brother to tell about the incident. Geetha's brother Phaneendra after knowing about misbehaviour done with Geetha, gets ready with his henchmen at Kakinada station to kill the boy, in front of temple. Phaneendra is accompanied by police officer Ravi. Vijay after freaks out and in a fight with Geetha, Jump off from the bus.

When he comes home, he is shocked to find that his sister Sirisha is engaged to Phaneendra, Geetha's brother. However, during the function Geetha does not rat Vijay out to her family as the boy from the bus. Vijay and Geetha are then paired to invite wedding guests in Hyderabad. Vijay throughout their time together repeatedly apologises for his behaviour, but Geetha doesn't accept his apology.

Meanwhile, Vijay works as a lecturer where one of his students is romantically interested in him. When he refuses her advances in public, she send him a video to seduce him. The message is send while Geetha is in the car with Vijay and she sees the video. Geetha accuses Vijay of being cheap and when Vijay tries to defend himself, she still does not believe him, and assumes that Vijay's family may also be cheap. This argument leads to Vijay asking Geetha to get out of the car and get to her hostel on her own. However, he later goes to check if she has arrived at her hostel safely.

When Geetha and Vijay are distributing invitation cards, Vijay stays in the car while Geetha goes and gives the card. When she enters the house and talks to the lady there, she sees the girl from the video leaving the house to which she finds out is the lady's daughter. Geetha tries to mention how Vijay might be taking advantage of her daughter, to which the lady says that Vijay was innocent. In fact, after the daughter had send the video, he had come to their house and talked to them. Once Geetha realises his innocence, she is impressed by his actions and how he handled the situation. Therefore, falls in love with Vijay.

Meanwhile Phaneendra is actively looking for the boy who misbehaved with his sister on the bus. However, since falling in love with Vijay, Geetha tells her brother the whole truth and they both go back home to focus on Phaneendra's wedding.

Suddenly Phaneendra's grandfather has a heart attack. Their grandmother, fearing that her husband might not be alive to see Geetha's marriage, forces everyone to get Geetha married on the same day as Phaneendra. Phaneendra suggests Vijay's name for marriage and Geetha happily accepts. Vijay, unaware of Geetha's feelings, turns down the proposal, saying he wanted his wife to have him as the only option, not as a choice. Geetha's marriage then gets arranged to another suitor. Later Vijay feeling guilty, confesses to Phaneendra about his encounter with Geetha on the bus and Phaneendra reveals that Geetha had already told him about it. He then goes onto say for Geetha, Vijay was not a choice but the only option. Vijay rushes to Geetha, talks to her and she finally confesses her love for him. However, she still plans to marry the already arranged suitor. That's when the flashback ends and Nithya proceeds to advise him on what to do as the wedding is happening in the next hour or so.

In the middle of the wedding rituals, Vijay mounts the marriage dais, stops the priest's chants and asks Phaneendra to stand. He falls at Phaneendra's feet in front of everyone and decides not to let go until Phaneendra gives in and agrees to let him marry Geetha. Geetha and Phaneendra agree and they marry.

Meanwhile, through misinformation fed to Geetha's suitor Kishore by one of Vijay's friends, that Vijay's family doesn't have enough dowry for Sirisha's wedding and therefore Vijay is forced to marry Geetha ,the suitor assumes all the fuss was about Vijay and his family not having enough dowry for Vijay's sister's marriage to Phaneendra. He leaves the dais angrily while Vijay is at Phaneendra's feet. He returns with the police to have the family arrested for demanding dowry. However, they realize the whole situation and leave.

As the credits start rolling Geetha and Vijay are seen to be travelling on a bus, Vijay kisses a sleeping Geetha on the cheek and she slaps him. Shocked, Vijay again begs for her forgiveness, but Geetha lovingly proceeds to kiss him.

The soundtrack of the film was composed by Gopi Sundar. Actor Vijay Deverakonda, made his singing debut through this film.[7] The makers unveiled the first single "Inkem Inkem Inkem Kaavaale" on 7 June 2018.[8] The song upon its release, its lyrical video crossed 1 million views in YouTube.[9] Within a day after its release, the song received few covers, including a reprise version and a dubsmash.[9] The soundtrack album features six tracks, including the first single being released. Lyrics for the songs were written by Ananta Sriram, Sri Mani and Sagar. The album was released on 21 June 2018, at an event held at JRC Convention Centre, Film Nagar, Hyderabad, with Allu Arjun becoming the chief guest.[10][11] The jukebox which was released in YouTube and other platforms during the launch, received 1 million views upon release.[12][13]

The soundtrack album received positive reviews from music listeners and audiences, with the songs "Inkem Inkem", "Yenti Yenti" and "Vachindamma" being praised. The song "What the Life" sung by Vijay Devarakonda, received applause from youngsters, hailing it as "youth anthem".[14] The sneak peek of the song, earlier titled "What the F" which was released before the audio launch, featured behind-the-scenes footage, with choreography by Jani.[14] However, it received backlash due to the objectionable lyrics, prompting the makers to change the title, to "What The Life".[15] The initial video being deleted from YouTube.[16][17]

Writing for The Times of India, Neetishta Nyayapati stated "The album of ‘Geetha Govindam’ as a whole offers three strong songs and two subpar ones. ‘Inkem Inkem’, ‘Yenti Yenti’ and ‘Vachindamma’ remain our favourites in this album, offering a softness and authenticity the last two numbers of the album don't. This one's definitely a worthwhile listen for this weekend."[18] Indiaglitz gave the album 3 out of 5 and stated "'Inkem Inkem' and 'Yenti Yenti' stand apart in the album.  Excellent lyrics make it a worthy output.  Gopi Sundar fares decently, over all."[19] 123Telugu stated "So much was expected of Geetha Govindam’s album after Inkem Inkem became a rage. Gopi Sundar’s composition of romantic numbers is great, but the other two numbers are just okay. Inkem Inkem, Yenti Yenti, and Vacchindamma are our picks and looks like they are enough to lift the film during its release time."[20] Moviecrow gave 3 out of 5 and summarised "Gopi Sundar regains his mojo partially with Geetha Govindam and Sid Sriram shines with the two brilliant tracks."[21] Milliblog commented "Gopi seems to be finding his mojo in Telugu again."[22] Siddhartha Toleti of Mirchi9 commented "Geetha Govindam is a pleasant and instantly likeable album with one huge blockbuster single. Parasuram continues to maintain his status as a director with good musical taste."[23]

Upon the announcement of the film's title, the makers announced that the film will be scheduled to release on August.[24] Later on mid-May 2018, the makers confirmed the release date as 15 August 2018.[25][26] The film was premiered on US, on 14 August, a day before the actual release.[26] The film received U/A certificate from the Indian Censor Board.[27] Geetha Govindam fetched ₹15 crore (US$2.1 million), from its theatrical rights.[28]

• Geetha Govindam at IMDb