Gimme Gimme (Inna song)

The music video for "Gimme Gimme" was shot in October 2016 by Edward Aninaru in San Miguel de Allende, Mexico.[2]

On 31 January 2017, Inna uploaded a teaser of the music video for "Gimme Gimme" onto her YouTube channel after teasing it for a couple of months. It portrayed her and several background dancers in various outfits.[10] The clip was shot in October 2016 in San Miguel de Allende, Mexico by Edward Aninaru, and is her second visual filmed in that territory after "Bad Boys" (2016).[2][11][12] Aninaru had previously worked with Inna on "Wow" (2012) and "Inndia" (2012).[12] During the filming sessions, the singer was assisted by a Romanian and South American team,[2] with both John Perez and Khaled Mokhtar serving as directors of photography.[12]

When interviewed by Mexican newspapers in October 2016, she described the video as "[having] very beautiful girls and guys who will dance around [her] and show the force of love in their lives, especially in [hers]." On the same occasion, she also expressed interest in working with Spanish singer and actress Belinda, and praised the Day of the Dead alongside saying that the music video is planned to emphasis her vocals, image and "beauty of the city".[13] The visual finally saw its premiere on YouTube on 1 February 2017.[5] Inna thanked her crew in an interview, "It is a joy and pleasure to film the video in Mexico, a place in this world where I feel the love and the kindness of the people. Also, I have worked with friends, people that I trust and appreciate, like Edward Aninaru, John Perez and Khaled Mokhtar. I thank them for their professionalism."[12] The clip reached over five million views on YouTube in one week, to which the singer replied, "I didn't expect such a positive feedback in such a short time, thus I want to thank to my fans in the entire world. I hope that 'Gimme Gimme' will make them happy and give them energy every day."[14]

Shot from the music video, portraying Inna leaning over a Volkswagen Beetle car with a man in it.[10] She wears a yellow wool suit from Max Mara, worth circa 6350 lei.[15]

The clip begins with shots of San Miguel de Allende and a couple standing close to each other. Subsequently, a man is seen transporting balloons in front of Inna, who leans over a Volkswagen Beetle car[10][16] sporting a yellow wool suit from Max Mara, worth circa 6350 lei.[15] The man in the vehicle was predicted by Celebmix from a teaser video to be her love interest.[10] Next, the singer walks through the city,[16][17] encountering a banana stand, an old woman in traditional clothing and a piñata, which she eventually breaks. She wears a black skirt designed by Jean Paul Gaultier.[15] Subsequently, the singer and two fellow females[17] with hand fans perform to the track in front of the entrance of a building;[16] Inna has a top with ruffles on designed by Johanna Oritz, worth $850, along with Samurai Earrings from Dsquared24, worth $142.[15] In the last scene of the video, the singer and a crowd of people are shown partying "satisfied" and "[letting] loose" at night.[16][17] Scenes interspersed through the main plot portray her and background dancers (one of which is Nadd Hu)[18] performing to the song in front of red and blue backdrops, and the singer standing in front of an old door or a ventilator. Some scenes are replayed or played backwards throughout the clip.[5]

Romanian website YaBB Music pointed out "romantic" influences in the clip.[2] Currinn from Celebmix described the music video as being "complete with bright primary colours" and wrote that Inna "[looks] as stunning as ever. She brings her usual stage presence to this music video. Bright, beautiful, and definitely hot."[1] For his own website, he further wrote that the clip is "filled with summer sounds and gorgeous visuals that excite [him] for summer" and that "Inna is stylishly sexy". Currinn awarded it four out of five stars, concluding that "this video totally works, although it's a shame there wasn't a romantic element in the visual".[16] Urban.ro said that the music video is "full of colorful frameworks that make us think about summer",[6] while Russian website Zircular pointed out the absence of a plot and stated that Inna "focuses on the male audience".[17] ZU TV wrote that "[the singer] and her dancers warm up the atmosphere and make you want to have fun".[18] The music video received notable airplay on Romanian television, peaking at number eight on Media Forest's TV Airplay Chart in April 2017.[19]