Goedele Liekens

The very next day after one of her first television appearances (RUR) as Miss Belgium, Goedele was asked by the Dutch National TV (VARA) to lead her own talkshow. This was the start of a long list of talkshows in Belgium and Holland named ‘Goedele’, Goedele Live, Goedele de dingen die gebeuren, Goedele op dinsdag, Goedele On Top...for decennia long. When in 1989, the first Flemish commercial broadcasting channel (VTM) went on air, Liekens was offered an exclusive contract . She was their leading lady for more than 15 years with top rating talkshows on social and emotional topics and the very successful debate program ‘Recht Van Antwoord’ (the right to answer) . She started her own production company, Jok Foe producing her celebrated programs, which she sold at Sanoma NV in 2007. After that she mainly hosted shows for Dutch TV and the United Kingdom. Sexologist Whilst working for TV and radio, Liekens specialized as Psychologist by studying Family and Sexologist Sciences at the Medical Faculty Catholic University of Leuven, where she graduated in 2003. From 1992 until 1996, she closely worked at Rutgers, an international centre of expertise on Sexual and Reproductive Health and Rights (SRHR) at The Hague, as a policy advisor and sexologist. Later on she worked privately as a therapist and counselor. She continued her walk of fame internationally, applying her academic expertise within the world of media and television. . She presented the taboo-challenging call-in radio show named ‘De Lieve Lust’ (‘The Sweet Desire’) on National Public Radio (Studio Brussel ) from 1991 until 1997, she presented a celebrated call-in TV show ‘Vanavond niet schat’ (‘Not tonight, honey’, 94-97 VTM) in Belgium and more or less the same show in the Netherlands ‘Let’s talk about sex’, SBS6 95-97 ) That same year, she produced the video series ‘Sex, love and desire ; a self-help video series on the most common sexual disfunctions.

In 1999 Kofi Annan appointed Liekens a (honorary) Goodwill Ambassador for the United Nations Population Fund (UNFPA).[6] She has traveled the world since then to advocate Sexual and Reproductive Health Rights (SRHR) with issues such as safe motherhood, women’s empowerment, birth control, the challenge of vaginal fistulas, early marriage and the amelioration of sexual education in developing countries.[7] In 2001, she visited Botswana to observe and to witness the consequences of HIV. She reported these observations at a UN-conference and the European Parliament. A year later, she travelled to Afghanistan to contribute the reproductive health of Afghan women.[8] She made a series of documentaries on those topics ‘Strong Women’, 14 episodes broadcast on national commercial TV (VTM) [9]

While Liekens continued to enhance her knowledge as a sexologist, the presence of the topic of sex within her television work decreased. She of course still appeared as professional sexologist in a variety of television shows, but the ones she presented were given a different undertone. She for instance presented a couple of more generic talk show and hosted the debate program called ‘Recht van Antwoord’ (‘Right to answer) covering numerous societal items. In 2001, Liekens performed as a presentator at ‘De Zwakste Schakel’ (‘The Weakest Link’), a Flemish version of the British ‘The Weakest Link’. After a dozen of episodes, the quiz was taken off screen. Afterwards, Liekens declared not to have been happy within the role of being a strict, severe quiz master, as the format had asked her to be. In 2007 Liekens sold her production company JokFoe to Sanoma and therefor worked for the Belgian SBS media group. At first, she only made programs for VT4, but later onwards, she would also work for VIJFtv. Her first project was the program named ‘Smarter Than A Ten Year Old?’, which was a quiz in which adults had to answer questions originally made for ten year olds. She was also seen as the captain of the female team in ‘The Strong Gender’, In 2013, Liekens signed an exclusive contract at the biggest Dutch Commercial Channel (RTL 4,)[10] where she was a weekly expert at their successful talk show RTL Late Night. She was one of the hosts of their program named ‘Divorce Hotel’, about relationship counselling for couples on the verge of divorce, appeared as an expert at ‘The Worst Husband Ever’ . She was co-hosting the couples love-education program ‘Sex Academy’ with Nicolette Kluijver. In 2016 & 2017 she hosted a couples retreat program (Goedele On top, RTL 5) mainly filmed at Bonaire. In the spring of 2018, Liekens presented a talkshow evolving around ‘Temptation Island’, broadcast by VIJFtv.

In August 2015, Liekens was asked by the British Channel 4 to create and present ‘Sex in Class’,[11] a programme filming her while she was giving her typical comprehensive and open sex education, not only focusing on the dangers of sex but also discussing sexual pleasure. The program showed British students to be severely lacking trustworthy information with regard to responsible and fun sexuality, a deficit which they intended to fill through porn. Within the framework of her commitments as a UNPFA Ambassador, Liekens earlier on already advocated for an amelioration of sexual knowledge and education as a crucial part of reproductive health. After the episode of ‘Sex in Class’, she pleaded to broaden the curriculum of the British secondary education and its final qualifications by implementing a thorough and broad sexual educational package. Although controversial at first the show was an enormous success and newspapers as The times and The Guardian screamed for ‘more of this’ and to ‘clone teacher Goedele’[12]