Gold (Kiiara song)

"Gold" is the debut single by American singer Kiiara, released as the lead single from her debut extended play (EP) Low Kii Savage (2016)[1] and her debut studio album, Lil Kiiwi (2020)[2] on October 26, 2015.[3] Commercially, the single was a sleeper hit, becoming her first entry on the US Billboard Hot 100, peaking at number 13. A remix featuring Lil Wayne was released on November 18, 2016.[4]

"Gold"
Single by Kiiara
from the EP Low Kii Savage and the album Lil Kiiwi
ReleasedOctober 26, 2015
Recorded2015
Genre
Length3:45
LabelAtlantic
Songwriter(s)
Producer(s)Felix Snow
Kiiara singles chronology
"Gold"
(2015)
"Feels"
(2016)
Music video
"Gold" on YouTube

Background

Kiiara first wrote "Gold" on a classical guitar in 2014.[5] The song was based on a childhood lesson of not having to answer to anybody: "It just seemed right; it fell out of my mouth when I wrote it."[6] Then, a producer named Felix Snow made an electro-pop twist of the song that was more vibe-oriented and less lyrical than Kiiara's classical acoustic version.[7][8] Another co-writer the singer worked with, preferring the classical acoustic version over Snow's rendition, recommended doing a mixture of both types of songs.[9] The artist originally planned to name the song "W.E.L.Y.K," acronym for "without ever letting you know," but ultimately decided on Gold after finding the initial title too "trendy."[10]

Release

The track was first released on SoundCloud in the summer of 2015, which at the time Kiiara kept her real identity unknown for the music to be focused on;[8] a day later, she garnered a swarm of emails from several major labels and signed with Atlantic.[11] Shortly after, it, as well as "Feels," played on the first week of Zane Lowe's Beats 1 show.[11]

By July 2016, "Gold" had garnered 188 million Spotify plays.[11]

Composition

According to the sheet music published at musicnotes.com, the song is written in F minor, with a moderate tempo of 84–88 beats per minute.[12]

Critical reception

"Gold" received negative reviews. Website Renowned for Sound described the song as an "electrifying mix" between Scandinavian electropop and Atlanta trap.[13] Carl Williott of Idolator stated "The Illinois singer sounds a bit like Ellie Goulding crossed with Lorde, and she was wise to pair up with SZA collaborator Felix Snow, who has given the track a nice balance of snappy percussion and warped atmospherics. The most intriguing part, though, would be the chorus. It's equal parts disorienting and addictive, and the bold choice suggests she knows exactly what she wants to accomplish with this project."[14] Stereogum's Tom Breihan claimed that "[Gold] feels like some fascinating new mutation of bedroom-pop music," and said that it "takes cues from icy R&B and from glitched-out, spacey dance music, but it also has the wide-open heart of a classic pop song."[15]

Billboard ranked "Gold" at number 69 on their Billboard's 100 Best Pop Songs of 2016" commenting "With Lorde (hopefully) still working on her much-anticipated second LP, Kiiara stepped in with the minimalist snap-pop jam of the year – giving everyone "Royals" flashbacks, right down to the gold teeth. Still, not even Ella Yelich-O'Connor [Lorde] ever boasted a groove or chorus this cold, with the booming simplicity of early Run-DMC and the tech-garbled vocals of prime Art of Noise."[16]

Commercial performance

Kiiara was shocked by "Gold"'s success, thinking only "maybe a thousand" listeners would hear it.[8]

Media usage

The song can be heard in the television shows Power, Quantico, Geordie Shore, Riverdale and APB. The song is also heard in the film Snatched. It was played during the Miss Universe 2016 evening gown competition. It is also on the soundtrack of NBA 2K17.[17]

Charts

Certifications

Region CertificationCertified units/sales
Australia (ARIA)[55] 2× Platinum 140,000
Belgium (BEA)[56] Platinum 30,000*
Brazil (Pro-Música Brasil)[57] Platinum 60,000
Canada (Music Canada)[58] 3× Platinum 240,000
Denmark (IFPI Denmark)[59] Gold 30,000^
Germany (BVMI)[60] Gold 200,000
Italy (FIMI)[61] Platinum 50,000
New Zealand (RMNZ)[62] Platinum 15,000*
United Kingdom (BPI)[63] Silver 200,000
United States (RIAA)[64] 3× Platinum 3,000,000

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
Sales+streaming figures based on certification alone.

Release history

Region Date Format Label Ref.
Worldwide June 17, 2015 Streaming Atlantic [65]
Worldwide October 26, 2015 Digital download [3][66][67][68]
Italy April 15, 2016 Mainstream radio Atlantic [69]
United States May 10, 2016
  • Atlantic
  • Warner
[70]

References

Citations

  1. "iTunes Store (US) - Music - Kiiara - low kii savage - EP". iTunes Store (US). March 22, 2016. Retrieved March 31, 2016.
  2. Wass, Mike (October 1, 2020). "Kiiara Reveals Cover & Release Date Of Debut LP 'lil kiiwi'". Idolator. Retrieved October 2, 2020.
  3. "Kiiara: Gold - Music on Google Play". Google Play. October 26, 2015. Retrieved March 31, 2016.
  4. "kiiara". SoundCloud.
  5. Benjamin 2016, 0:27–0:31.
  6. Benjamin 2016, 0:31–0:39.
  7. Benjamin 2016, 0:39–0:51.
  8. Feeney, Nolan (August 30, 2016). "Kiiara struck 'Gold' with an unlikely pop smash". Entertainment Weekly. Retrieved October 26, 2020.
  9. Benjamin 2016, 0:51–0:58.
  10. Benjamin 2016, 1:18–1:36.
  11. Leight, Elias (July 22, 2016). "Kiiara's Hit Song 'Gold' Was Inspired by 'The Idea That You Don't Have to Answer to Anyone'". Billboard. Retrieved October 26, 2020.
  12. Kiiara "Gold" Sheet Music in F Minor musicnotes.com
  13. Bohlsen, Christopher (April 8, 2016). "EP Review: Kiiara – low kii savage". Reowned for Sound. Archived from the original on March 31, 2017. Retrieved April 17, 2016.
  14. Williott, Carl (June 17, 2015). "Kiiara Strikes 'Gold' With Debut Single: Listen - Idolator". Idolator. Retrieved March 31, 2016.
  15. Breihan, Tom (June 17, 2015). "Kiiara - 'Gold' - Stereogum". Stereogum. Retrieved March 31, 2016.
  16. "Billboard's 100 Best Pop Songs of 2016: Critics' Picks". Billboard. December 12, 2016. Retrieved December 12, 2016.
  17. Makuch, Eddie (12 August 2016). "NBA 2K17 Soundtrack Revealed".
  18. "Australian-charts.com – Kiiara – Gold". ARIA Top 50 Singles. Retrieved March 31, 2016.
  19. "Austriancharts.at – Kiiara – Gold" (in German). Ö3 Austria Top 40. Retrieved June 8, 2016.
  20. "Ultratop.be – Kiiara – Gold" (in Dutch). Ultratop 50. Retrieved July 8, 2016.
  21. "Ultratop.be – Kiiara – Gold" (in French). Ultratip. Retrieved June 3, 2016.
  22. "Архив класации" (in Bulgarian). PROPHON.
  23. "Kiiara Chart History (Canadian Hot 100)". Billboard. Retrieved October 4, 2016.
  24. "Kiiara Chart History (Canada Hot AC)". Billboard. Retrieved November 8, 2016.
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  26. "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201622 into search. Retrieved August 21, 2016.
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  30. "Top Digital – Classifica settimanale WK 21 (dal 2016-05-20 al 2016-05-26)" (in Italian). Federazione Industria Musicale Italiana. Retrieved May 27, 2016.
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  33. "Charts.nz – Kiiara – Gold". Top 40 Singles. Retrieved August 11, 2016.
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  35. "Romanian International Top 10 Singles Chart". Media Forest. May 15, 2017. Retrieved May 29, 2017.
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  38. "Swedishcharts.com – Kiiara – Gold". Singles Top 100. Retrieved August 11, 2016.
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  42. "Kiiara Chart History (Adult Pop Songs)". Billboard. Retrieved November 8, 2016.
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  44. "Kiiara Chart History (Rhythmic)". Billboard. Retrieved November 8, 2016.
  45. "ARIA Top 100 Singles 2016". Australian Recording Industry Association. Retrieved January 6, 2017.
  46. "Jaaroverzichten 2016". Hung Medien. Retrieved December 29, 2016.
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  48. "Track Top-100, 2016". Hitlisten.NU. Retrieved December 31, 2016.
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  50. "Årslista Singlar – År 2016" (in Swedish). Sverigetopplistan. Retrieved October 11, 2019.
  51. "Schweizer Jahreshitparade 2016 – hitparade.ch". Hung Medien. Archived from the original on January 6, 2017. Retrieved January 2, 2017.
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  55. "ARIA Charts – Accreditations – 2016 Singles". Australian Recording Industry Association. Archived from the original on 10 August 2020. Retrieved August 2, 2016.
  56. "Ultratop − Goud en Platina – singles 2016". Ultratop. Hung Medien. Retrieved November 30, 2020.
  57. "Brazilian single certifications – Kiiara – Platinum" (in Portuguese). Pro-Música Brasil. Retrieved January 2, 2021.
  58. "Canadian single certifications – Kiiara – Gold". Music Canada. Retrieved May 30, 2017.
  59. "Danish single certifications – Kiiara – Gold". IFPI Denmark. Retrieved April 16, 2016. Scroll through the page-list below until year 2016 to obtain certification.
  60. "Gold-/Platin-Datenbank (Kiiara; 'Gold')" (in German). Bundesverband Musikindustrie. Retrieved April 14, 2018.
  61. "Italian single certifications – Kiiara – Gold" (in Italian). Federazione Industria Musicale Italiana. Retrieved November 15, 2016. Select "2016" in the "Anno" drop-down menu. Select "Gold" in the "Filtra" field. Select "Singoli online" under "Sezione".
  62. "New Zealand single certifications – Kiiara – Gold". Recorded Music NZ. Retrieved August 2, 2016.
  63. "British single certifications – Kiiara – Gold". British Phonographic Industry. Retrieved August 12, 2016. Select singles in the Format field. Select Silver in the Certification field. Type Gold in the "Search BPI Awards" field and then press Enter.
  64. "American single certifications – Kiiara – Gold". Recording Industry Association of America. Retrieved September 7, 2018. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
  65. Golden, Zara (June 17, 2015). "Kiiara Won't Stand To Be Treated Anything Less Than 'Gold' - The Fader". The Fader. Retrieved September 1, 2016.
  66. "iTunes Store (AU) - Music - Kiiara - Gold - Single". iTunes Store (AU). October 26, 2015. Retrieved April 1, 2016.
  67. "iTunes Store (NZ) - Music - Kiiara - Gold - Single". iTunes Store (NZ). October 26, 2015. Retrieved April 1, 2016.
  68. "iTunes Store (UK) - Music - Kiiara - Gold - Single". iTunes Store (UK). October 26, 2015. Retrieved April 1, 2016.
  69. "Kiiara - Gold RadioDate". Radioairplay.fm. April 15, 2016. Retrieved April 15, 2016.
  70. "Mainstream Top 40 Future Releases - AllAccess". AllAccess Media Group. May 10, 2016. Archived from the original on April 2, 2016. Retrieved April 1, 2016.

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