Golf Wang

Golf Wang is an American clothing brand established in 2011 by American musician Tyler, the Creator. The brand is known for its colorful, vibrant, and sometimes controversial designs. The name Golf Wang is a spoonerism of Wolf Gang, a common phrase used throughout Tyler's early music. The brand caters to streetwear, skateboarding, and hip hop culture. The brand produces clothes, shoes, accessories as well as manufactures skateboards which are designed and styled by Tyler and modeled by his close friends.

Golf Wang
TypePrivate company
IndustryFashion, Streetwear
Founded2011 (2011)
Headquarters350 N Fairfax Ave, ,
Key people
Tyler Okonma
ProductsTextiles, Apparel, Footwear, Accessories
Websitewww.golfwang.com
www.golflefleur.com

Collaborations

Golf Wang has collaborated with skateboard shoe brand Vans starting in 2012. Golf Wang chose to try their designs on the Old Skool Pro "S" silhouette. The first collection in 2012, consisted bold color uppers with a gum sole. The second collection in 2014, consisted of three bold color ways of the model with a contrasting pink sole.[1] After two successful collaborations with vans, Golf Wang was ready for a third collaboration. Similar of the previous releases, Golf Wang stuck with vibrant colors on the checkered Old Skool silhouette in 2015.[2] They have made several different pairs and colors, including shoes with the Odd Future donut logo. Since then, Tyler has left Vans and has collaborated with American shoe brand Converse. The rapper and shoe company teamed up to design a special pair of shoes to promote Tyler's new album, Flower Boy. The style is known as "GOLF le FLEUR*". The first set of blue shoes were released on July 13, 2017, although members of the Golf 2016 fashion show were given a pair a few days before they were sold..

Fashion shows

Collections are usually released or "dropped" twice a year, for Spring/Summer and for Fall/Winter. The first fashion show, named Golf 2016, was held on June 11, 2016, and was attended by Kanye West, Dylan and Cole Sprouse, Kendall Jenner, and YG. A new shoe brand named 'Golf le Fleur' was also announced at the show.[3][4][5][6] On November 2, 2017, three colorways for the "Golf le Fleur x Converse" were released called "Jolly Green", "Solar Power" and "Vanilla" using the same Converse One-Star shoe but with a flower shape surrounding the star.[7]

GOLF le FLEUR*

On June 11, 2016, during the Golf Wang fashion show, a new shoe brand was announced. Dubbed "Golf le Fleur" (stylized as "GOLF le FLEUR*"), it was announced to be a collaboration between Tyler, the Creator and Converse. After the fashion show, attendees were given a sheet of 3 shoes which they could pick one pair for free, but this never came to be. However, in mid July 2017, attendees of the fashion show were given a free pair of Converse shoes, known as "Clearwaters". These came with a signature insole and limited edition color, and roughly a week later, these were released to the public on July 13, 2017.[8]

On August 3, 2017, the first set of Golf le Fleurs was released. They came in 4 colors, called "Airway Blue" (light blue), "Peach Pearl" (peach colored), "Sulfur" (yellow), and "Fuschia Glow" (fuscia/lavender).[9]

On October 16, 2017, the second set of Golf le Fleurs was announced. This set was named the "Uno", which contained 3 new shoes, with a brand new insole, design, and bottom. The colors, Jolly Green (forest green), Vanilla (cream), and Solar Power (yellow), were released on November 2, 2017.[10]

On January 4, 2018, the second set of "Unos", and the third overall set of Golf le Fleurs were announced. They were released on January 18, 2018, with the colors "Bachelor Blue" (light blue), "Geranium Pink" (light pink), and "Jade Lime" (light green).[11]

On April 23, 2018, the first set of the a line known as "Monos", and the fourth overall set of Golf le Fleurs were announced. They are a monotone colored shoe, and on April 26, 2018, were released. The colors were "Black", "White", "Greener Pastures" (dark green), "Limoges" (dark blue), and "Rhubarb" (burgundy).[12]

On May 23, the third set of "Unos", (also nicknamed "two-toned") and the fifth overall set of Golf le Fleurs were announced. They were released on June 1, 2018 with the colors "Purple Heart" (purple and green), "Molten Lava" (red and blue), "Candy Pink" (red and pink), and "Plume" (baby blue and baby pink).[13]

On February 23, the "Industrial" line was released with another rework of the Converse (shoe company) "One Star". The shoes were released with barely blue/egret/black and barely blue/patriot/egret colorways. The line also included matching '60s workwear boilersuits. [14]

On May 17, the "Velvet le Fleur" line was released. This included 2 reworks of the "One Star" in red and brown as well as a rework of the "Chuck 70" in purple. All of which use a quilted velvet material. [15]

On June 28, another pair of "Unos" was released featuring a bright rainbow sole and an all-white upper. [16]

On September 13, a pair of Converse All-Stars was released with a polka dot design

Golf Wang store

From 2011 to 2014, Tyler had an Odd Future/Golf Wang shop on Fairfax Avenue, which later closed due to disagreements with the landlord. On October 25, 2017, after much speculation and many rumors, Tyler announced a brand new Golf Wang store, simply named "GOLF", which opened the next day and is located on 350 North Fairfax Avenue in Los Angeles, California. It officially opened on October 26, 2017, and features an indoor skating bowl.[17]

During the George Floyd protests in Los Angeles, the GOLF store was damaged. However, the official Golf Wang Instagram account reaffirmed that the store would be fine and that people should be more concerned about the racial injustices in America over their store being damaged.[18]

References

  1. "Golf Wang x Vans Syndicate Old Skool Pro "S"". Mass Appeal. 2014-07-02. Retrieved 2019-02-12.
  2. Old Skool collection
  3. "Tyler, the Creator presents first Golf Wang fashion show". Rap-Up. June 12, 2016. Retrieved November 23, 2018.
  4. Yotka, Steff (April 18, 2016). "Moschino and Golf Wang Are Kicking Off Made's New Fashion Series in Los Angeles". Vogue. Condé Nast Digital. Retrieved June 25, 2016.
  5. Marlowe, Rachel (June 13, 2016). "Tyler, the Creator's First Fashion Show Was Just as Epic as We Expected". Vogue. Condé Nast Digital. Retrieved June 25, 2016.
  6. Gustashaw, Megan (June 13, 2016). "Why Tyler, the Creator's Wacked-Out, Trippy Fashion Show Was a Game Changer". GQ. Condé Nast. Retrieved June 25, 2016.
  7. Stanley, Jack (October 18, 2017). "A Closer Look at Golf le Fleur's Signature Converse". Hypebeast. Retrieved November 23, 2018.
  8. Johnson, Patrick (July 20, 2017). "Tyler, The Creator's Converse Collaboration Drops This Thursday". Sneaker News. Retrieved November 23, 2018.
  9. Staff (July 27, 2017). "Converse Officially Unveils Tyler, The Creator's Golf Le Fleur x One Star Collection". Sneaker News. Retrieved November 23, 2018.
  10. Danforth, Chris (October 16, 2017). "Tyler, The Creator & Converse Officially Debut Golf le Fleur* Sneakers & Apparel". Highsnobiety. Retrieved November 23, 2018.
  11. Deng, Victor (January 15, 2018). "Tyler, the Creator's One Star Dropping in Three New Colorways". Sole Collector. Complex Media. Retrieved November 23, 2018.
  12. Boykins, Austin (April 23, 2018). "Converse Reveals New GOLF le Fleur* "Mono" Collection". Hypebeast. Retrieved November 23, 2018.
  13. Watamanuk, Tyler (May 24, 2018). "Tyler, the Creator and Converse Are Here to Brighten Up Your Summer Kicks". GQ. Condé Nast. Retrieved November 23, 2018.
  14. "GOLF le FLEUR* x Converse "Industrial" Pack Gets an Official Release Date". HYPEBEAST. Retrieved February 21, 2019.
  15. "Converse and Tyler, The Creator Buck Seasonal Norms". Nike. Retrieved September 4, 2019.
  16. "Official Look at Tyler, The Creator's Rainbow GOLF le FLEUR* Converse". HYPEBEAST. Retrieved September 4, 2019.
  17. Krastz, Roger (October 25, 2017). "Tyler, The Creator to Open Golf Wang Flagship Store in Los Angeles". XXL. Townsquare Media. Retrieved November 23, 2018.
  18. "Tyler, the Creator Not Concerned With Golf Store Damage Amid Protests: 'Understand What Really Needs to Be Fixed'". Complex. Retrieved 2020-06-24.
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