Google Affiliate Network
The Google Affiliate Network was the affiliate marketing company, specifically affiliate network, formerly known as Doubleclick Performics, which was bought by Google in 2007.[1] On April 16, 2013, Google announced the closure of the Google Affiliate Network.[2]
 | |
| Type | Public |
|---|---|
| Industry | Affiliate marketing |
| Founded | Chicago, Illinois (1998) as Dynamic Trade |
| Headquarters | Mountain View, California |
| Products | Affiliate network |
| Website | google.com/ads/affiliatenetwork/ |
History
- DoubleClick announced the acquisition of DoubleClick (including Performics) by Google for $3.1 Billion in April 2007. The acquisition was finalized in March 2008 after the approval of the Department of Justice antitrust authorities in the United States and the Brussels-based European Commission, the antitrust authority of the European Union.[3][4]
- The search engine marketing and optimization part of Performics was acquired by Publicis in 2008, after the purchase of DoubleClick by Google (NASDAQ: GOOG) had been finalized.[5] The affiliate network part of DoubleClick Performics remained with Google and was re-branded Google Affiliate Network.
- On April 17, 2013, Google announced plans to retire the Google Affiliate Network on July 31, 2013.
References
- Drive conversions with performance-based advertising – Google Affiliate Network – Google Ads. Google.com. Retrieved on 2013-09-19.
- Google Affiliate Network: An update on Google Affiliate Network. Googleaffiliatenetwork-blog.blogspot.com. Retrieved on 2013-09-19.
- Paul R. La Monica (April 13, 2007), Google to buy DoubleClick for $3.1 billion, CNN Money, retrieved January 15, 2009
- Lane R Ellis (March 11, 2008), Google Gets E.U. Go-Ahead For DoubleClick Merger Archived 2013-02-08 at Archive.today, Search Engine World, retrieved January 15, 2009
- Google Completes Sale of Performics (Sept 10, 2008),, NYTimes.com, retrieved November 11, 2008
External links
- Google Affiliate Network Website
- Google AdPlanner (beta) - Complimentary tool
- Google Homepage (corporate website)
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