GreenOrder

GreenOrder was a management consulting group specialising in environmental sustainability. It was established in 2000 by Andrew L. Shapiro.[1]

History

Shapiro got the idea for GreenOrder from the Wetlands Preserve, an environmentally friendly nightclub in the TriBeCa area of New York City.[2]

According to Shapiro, what started as a sort of “green dot-com” using the internet to help companies procure products that were environmentally safe and energy efficient became one of the most unusual management consulting firms of the world.[3] GreenOrder merged with Cleantech Group in October 2012.[4]

GreenOrder was acquired by LRN in 2008 and operated as a wholly owned subsidiary.[5] In 2012, GreenOrder was merged with Cleantech Group LLC.[6] GreenOrder no longer exists as a separate entity.

Notable work

GreenOrder worked with companies like Polo Ralph Lauren and General Motors.[7] It helped Saudi Basic Industries (SABIC), the fourth largest chemicals company globally, make investments to grow revenue from technologies that financially benefit customers and also improve environmental impact, such as plastics produced by SABIC used to improve fuel efficiency of GM's Chevy Volt, the second best-selling car in the fast growing market for electric and hybrid-electric vehicles.[8]

In 2011, GreenOrder Partner Truman Semans, UN Secretary General Ban Ki-Moon, and Lord Nicholas Stern delivered the keynote addresses at the World Future Energy Summit in Abu Dhabi. The event was the largest renewable energy conference ever convened, with 26,000 attendees from 137 Countries. Semans’ discussed the emerging age of radical transparency that increasingly reveals to investors the environmental risks and corporate environmental performance affecting every geography, market, company and asset class globally.[9]

GreenOrder served as a principal strategic adviser on General Electric's ecomagination portfolio, including steering the ecomagination Product Review process.[10] [11] In 2011, the ecomagination portfolio achieved $21 billion in annual revenue and includes over 140 products that improve customers' environmental and operational performance.[12]

References
  1. Inc. Staff. "The Converts - Green 50 - Sustainable Businesses". Inc. Retrieved 2006-11-01.
  2. Gregor, Alison (2006-10-08). "A Dollars-and-Cents Man With a Green Philosophy". The New York Times. Retrieved 2006-10-08.
  3. LRN. "GreenOrder Consultants Join LRN". SustainableBusiness.com News. Retrieved 2008-12-05.
  4. GreenBiz. "GreenOrder, Cleantech Group announce merger". Retrieved 2012-11-05.
  5. https://www.businesswire.com/news/home/20121002006202/en/Cleantech-Group-LRN-Announce-Merger-Cleantech-Group
  6. https://www.businesswire.com/news/home/20121002006202/en/Cleantech-Group-LRN-Announce-Merger-Cleantech-Group
  7. Neves, Antonio. "Out-Greening the Competition". MSN. Archived from the original on 2011-07-21. Retrieved 2012-11-05.
  8. Rapier, Robert. "U.S. Electric Vehicle Sales Soared In 2016". Forbes. Retrieved 30 October 2017.
  9. "World Future Energy Summit 2011 Concludes with Record Attendee Levels". EnergyTrend.
  10. MacMillan, Douglas. "The Issue: Immelt's Unpopular Idea". Business Week. Retrieved 2012-09-21.
  11. General Electric. "The Ecomagination Product Review Process". GE Blogs. Archived from the original on 2010-12-04. Retrieved 2012-09-21.
  12. General Electric. ""We Are Only Getting Started": GE's ecomagination Tops $100 Billion in Revenues". R&D Magazine. Retrieved 2012-11-05.
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