Gregg L. Witt

Gregg L. Witt (born Gregg Lee Witt; March 6, 1974) is an American author, youth brand strategist, speaker, and entrepreneur. Witt is known for his youth marketing strategies, keynote talks, seminars, and co-authored the youth marketing book, The Gen Z Frequency published by Kogan Page with Derek E. Baird. In 2016 he was named a top 5 youth marketer to follow by Inc. Magazine and in 2017 he made the Forbes list of leading Generation Z experts.[1][2]

Gregg L. Witt
Born (1974-03-06) March 6, 1974
Winona, Minnesota, United States
NationalityUnited States
Occupation
  • Brand strategist, author, speaker
Years active1992-present
Known forYouth marketing, brand strategy, speaking, entrepreneurship

Early life

Witt was born in Minneapolis, Minnesota, on March 6, 1974. Witt is the youngest of two children and grew up in Winona, Minnesota. His father, Terry M. Witt, owned and operated a successful catering and vending business named Witt Vending Co., established in 1950.[3] Terry has been a business mentor to Gregg starting at an early age.

Witt was bullied at school for skateboarding and struggled as a student, Witt stated that he "was the kid who didn’t fit in and was told he wouldn’t amount to much." It was at the age of 15 years that the determined Witt, decided that a business career in skateboarding was his aspiration.

Gregg L. Witt attended Winona Senior High School. During high school at age 16, he started the Goodtimes Intelligence Agency, a skateboarding and apparel company that became a globally recognized brand.[4] After graduating high school in 1992 he moved to San Diego, California.

Career

Goodtimes sponsored pro athlete celebrities Peter Hewitt, Adam McNatt, Jordan Richter, Matt Moffett, Reese Forbes, Tyrone Olsen, Jason Masse, Jeff King, Dave Leroux, Adil Dyani, Jeremy Deglopper, Hans Claessens, Al Partenan, Sam Hitz, Joe Pino, Brian Seber and Dorian Tucker. During the time Witt founded Goodtimes, he also became involved in successful entertainment and footwear ventures with international distributors of the Goodtimes brand. In October 1997 Goodtimes was acquired by private investors, where Witt was retained as Chief Marketing Officer

In January 1999, Witt joined Kristine Zucchetti to found Premise Immersive Marketing, a youth marketing agency. He served the company as senior marketing strategist and new partnerships development. Its clients include Qualcomm, FunnyOrDie, U.S. Air Force, Landscape Structures, Nissan, Six Flags, and Partnership For A Drug-Free America.

During 1995 - 1997 Witt earned three consecutive titles as a Vans Amateur Skateboarding World Champion Medalist in Vert.

In 2007, Witt received San Diego's 40 Under 40 Award for youth marketing that positively impacts young people.[5]

In 2008, Witt's company Premise Immersive Marketing created and launched the first ever youth education program, wreckED for the Partnership For A Drug-Free America.

In 2010, Witt was keynote speaker for National Association of College Stores (NACS).[6]

In 2011, Witt was keynote speaker for the American Advertising Federation (AAF).

Late 2012, Witt re-branded Premise as Immersive Youth Marketing, immersive youth marketing[7] and merged with ParkerWhite Brand Interactive[8]

References
  1. Pozin, llya (2016-09-27). "The Top 11 Youth Marketers to Follow This Year". Inc. Retrieved 2018-09-03.
  2. Patel, Deep (2017-04-06). "10 Gen Z Experts You Should Be Following". Forbes. Retrieved 2018-09-03.
  3. Dulek, Amber (February 8, 2008). "Stansfield Vending purchases Witt Vending". Retrieved September 6, 2018.
  4. Witt, Gregg. "Goodtimes Skateboards". Skately Skateboard Industry Library, 2012
  5. Witt, Gregg. "San Diego 40 Under 40 Award". Metro San Diego Communications Inc.
  6. National Association of College Stores (NACS)
  7. http://immersiveyouthmarketing.com/
  8. http://parkerwhite.com/
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