Hall's Pictorial Weekly

Hall's Pictorial Weekly had its origins in the daily regional news magazine Newsbeat, which ran between 1964 and 1971. The programme was noted for concentrating on colourful characters and off-beat reportage, as well as occasional comedy sketches. According to Hall, it occurred to him one day that he would be much more the master of the situation if he simply sat at home and wrote sketches, instead of looking for stories around the country.

The first episode of Hall's Pictorial Weekly aired on 29 September 1971. Set in the offices of a mythical provincial newspaper in the fictional town of Ballymagash, it initially continued to cover offbeat regional news in the manner of Newsbeat, but gradually gave over more time towards comedy sketches and parodies.

In testament to the show's popularity, the term "Ballymagash-style politics" quickly became common parlance as a shorthand way of describing the type of "parish-pump" politics which became one of its key satirical targets.[1]

Hall's Pictorial Weekly was at its strongest during the 1973–1977 term of the Fine Gael-Labour Party coalition government. So sharp and constant was its satirical send up of the government ministers of the time, that it is generally accepted that the programme played an important part in bringing the coalition into disrepute and perhaps even contributed to bringing it down.[2] Ireland at the time had a very volatile economic situation and the show spared no political expense in portraying the then Taoiseach, Liam Cosgrave, as the "Minister for Hardship," while the Minister for Finance, Richie Ryan, was portrayed as "Richie Ruin".

The show also portrayed the former Taoiseach Jack Lynch (played by Frank Kelly) as a rather benign pipe-smoking figure. The political party he led, Fianna Fáil, was also lampooned as being called "Feel and Fall". Charles Haughey was parodied as "Charlie Hawkeye".