Hatsukoi (Utada Hikaru song)

"Hatsukoi" is a song by Japanese-American singer-songwriter Utada Hikaru. It is her fifth single under the label Epic Records Japan and was taken from her upcoming seventh Japanese-language studio album Hatsukoi. The song was released as a digital download on May 30 and was used as a tie-in for the Japanese television drama Hana Nochi Hare - Hanadan Next Season. It's the second song that Utada delivers to the series, after Flavor of Life in 2007.[1]

"Hatsukoi"
Single by Utada Hikaru
from the album Hatsukoi
LanguageJapanese
ReleasedMay 30, 2018 (2018-05-30)
RecordedMarch 2018
Genre
Length4:41
Label
Songwriter(s)Utada Hikaru
Producer(s)Utada Hikaru
Utada Hikaru singles chronology
"Play a Love Song"
(2018)		 "Hatsukoi"
(2018)		 "Chikai"
(2018)
Music video
"Hatsukoi (Short Version)" on YouTube

Music video

The song's corresponding promo video is directed by Yasuhito Tsuge, the same director that worked with Utada on the "Manatsu no Tooriame" music video. Released on the same day as the song, it can be purchased via iTunes store,[2] and has simultaneously been released for rotation to Japanese TV Station M-On. Following the good reception of the "Forevermore" and "Anata" music video documentaries with M-On, a new one will be exhibited at the channel on June 27, the same day of Hatsukoi album release.

Commercial performance

The song topped the Oricon download chart for 2 consecutive weeks, making Utada Hikaru the only female singer to reach the top of the chart 3 times since its beginning.[3] The song debuted at #32 in World Charts, making 120,000 points in the first week.[4]

Track listing

All lyrics are written by Utada Hikaru; all music is composed by Utada Hikaru.

Digital version
No.TitleLength
1."Hatsukoi"4:41

Charts

Release history
Region Date Format
Worldwide May 30, 2018 (2018-05-30) Digital download

References
  1. "Hikaru Utada's Single "Hatsukoi," The Image Song For TBS Tuesday Night Drama Series "Hana nochi Hare - Hanadan Next Season" To Be Released Digitally On May 30". Utadahikaru.jp. Utada Hikaru Official Website. Retrieved April 30, 2018.
  2. "Hikaru Utada's Digital Single For "Hatsukoi" (Image Song For TBS Drama "Hana Nochi Hare - Hanadan Next Season") Released Wednesday, May 30! Music Video For The Track Also Announced". utadahikaru.jp. Utada Hikaru Official Website. Retrieved June 22, 2018.
  3. "【オリコン】宇多田ヒカル、女性初の配信シングルV2 『花晴れ』提供「初恋」" (in Japanese). Oricon. June 13, 2018. Retrieved June 22, 2018.
  4. "Global Track Chart week 24 / 2018 - June 16". MediaTraffic. June 16, 2018. Retrieved June 22, 2018.
  5. "Hot 100" (in Japanese). Billboard Japan. June 11, 2018. Retrieved June 7, 2018.
  6. "Download Songs" (in Japanese). Billboard Japan. June 11, 2018. Retrieved June 7, 2018.
  7. "宇多田ヒカル「初恋」デジタルランキング初登場１位" (in Japanese). Yahoo! Japan. June 6, 2018. Retrieved June 5, 2018.
  8. "Top Download Songs Chart Year-end 2018" (in Japanese). Billboard Japan. Retrieved December 7, 2018.
  9. "有料音楽配信認定". RIAJ. Retrieved December 21, 2017.
  10. "年間デジタルシングル（単曲）ランキング　1位～25位" (in Japanese). Oricon. Retrieved December 22, 2018.
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