Heart South

Heart South is a regional radio station owned and operated by Global as part of the Heart network. It broadcasts to the south and south east of England from studios in Fareham, Hampshire.

Heart South
CityFareham, Hampshire
Broadcast areaSouth and South East of England
Frequency
  • Kent:
    • 95.9, 96.1, 97, 102.8, 103.1 MHz
  • Hampshire and Dorset:
    • 96.7, 97.5, 102.3 MHz
  • Sussex and Surrey:
    • 96.9, 97.5, 102, 102.4, 102.7, 103.5 MHz
  • Thames Valley:
    • 97, 97.4, 102.6, 102.9, 103.4 MHz
  • DAB
    • RDS: Heart___
BrandingThis is Heart
SloganTurn up the Feel Good!
Programming
FormatAdult Contemporary
Ownership
OwnerGlobal
Capital South
Links
WebsiteHeart

The station launched on 3 June 2019 as a result of a merger between four sister stations in Hampshire and Dorset, Kent, Sussex and Surrey and the Thames Valley.

History

Under relaxed OFCOM requirements for local content on commercial radio, Heart South is permitted to share all programmes between seven licences located in the ITV Meridian broadcast region.[1]

Previously, these licences broadcast as separate stations:

Ocean Sound's West service was split off into Power FM in December 1988 - with the parent service, later known was Ocean FM continuing for the East and North areas.

In 1992, Ocean merged with Southern Sound (latterly Southern FM) to form the Southern Radio Group with the two stations largely sharing output. The company went onto purchase Invicta Radio in 1992, before being brought by Capital Radio plc in 1994.

By 2005, all seven stations entered common ownership when GWR Group merged with Capital to form GCap Media, which in turn was taken over by Global in 2008.

In 2009, six of the stations were rebranded as part of a rollout of the Heart network across 29 local radio stations owned by Global. Fox FM and 2-Ten FM relaunched in March, followed by 2CR, Invicta, Ocean FM, Southern FM. By this point, local programming had been reduced to ten hours on weekdays and four hours at weekends.

During the summer of 2010, Global merged six of the stations into three - with Mercury FM joining the Heart network as a result:

Heart Kent retained its local programming - but across all stations, local output was further cut to seven hours on weekdays. Localised news bulletins, traffic updates and advertising continued to air as opt-outs.

On 26 February 2019, following OFCOM's decision to relax local content obligations from commercial radio, Global announced it would merge the four stations in the South and South East into one.[2]

As of 3 June 2019, regional programming consists of three hours on weekdays, alongside localised news bulletins, traffic updates and advertising.[3] Local breakfast and weekend shows were replaced with network programming from London.

Global's studio centres in Portslade, Reading and Whitstable were closed, although local newsgathering and sales staff were retained.[2] Across the four stations, fourteen local presenters left the Heart network.[4]

Programming

All networked programming originates from Global's London headquarters, including Heart Breakfast, presented each weekday by Jamie Theakston and Amanda Holden.

Regional programming is produced and broadcast from Global's Fareham studios from 4-7pm on weekdays, presented by Rich Clarke.[4][5]

News

Heart South broadcasts hourly local news bulletins from 6am-7pm on weekdays and 6am-12pm at weekends.[5] Separate bulletins are produced for the licence areas previously served by Heart's stations in Berkshire, Dorset, Hampshire, Kent, Oxfordshire, Sussex and Surrey.

National news updates air hourly from Global's London headquarters at all other times.

References

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