Hector the Tax Inspector

Animated by Snowden Fine Animation (the same studio that did Bob and Margaret), Hector was first used in 1995 as the advertising personality of self-assessment tax returns.[3] and also as a way to put a human face on the Inland Revenue.[4] He was voiced in television adverts by Alec Guinness.[5] It was believed that the usage of Hector helped Inland Revenue to reach their targets due to a rise in awareness of self-assessment tax returns which was attributed to Hector.[4] Hector eventually became so popular that he became associated with the whole Inland Revenue rather than just the self-assessment tax returns campaign.[6]

In 2001, Inland Revenue stopped using Hector in its advertising. The then head of Inland Revenue stated that the reason for dropping Hector was that he was "too white, too male and too middle aged to represent the Revenue" (though his voice actor died the year before anyway).[7] Hector was replaced in the Inland Revenue's advertising by Mrs Doyle from Channel 4 sitcom Father Ted.[7]

Merchandise to support Inland Revenue's advertising campaign featuring Hector was produced in large quantities.[4]

However, the character of Hector was not popular with Inland Revenue's staff, some of whom believed that Hector's image was not appropriate for the time.[1]

In 2011, supporters of Scottish association football club, Celtic started to use images and masks of Hector to insult supporters of their Old Firm rivals Rangers by referring to Rangers' tax problems with Her Majesty's Revenue and Customs.[8]