Hims, Inc.

Hims, Inc. is a telemedicine company that operates Hims and Hers, which sell men's and women's personal care products. Hims, Inc. was founded in 2017 with the launch of Hims, and Hers was launched in 2018. In January 2019, Hims became the second-fastest startup to become a so-called "unicorn" after Bird.[1]

Hims, Inc.
Product typePublic
CountryUnited States
Introduced2017
MarketsUnited States, United Kingdom
Websitehttps://www.forhims.com

History

In 2017, Andrew Dudum, general partner of startup studio Atomic, co-founded Hims, Inc. with Jack Abraham as an Atomic portfolio company.[2] The Hims brand initially sold hair loss treatments, biotin vitamins, DHT-blocking shampoo, and prescription erectile dysfunction treatments.[3][4][5]

Investors in Hims include Forerunner Ventures, Redpoint Ventures, and Maverick Ventures.[6] In January 2019, Hims raised an additional $100 million in a Series C funding round.[7][8] Following the funding, the company was valued at $1 billion.[7][8] In the same month, the brand launched in the United Kingdom with products for erectile dysfunction and hair loss.[9][10]

In November 2018, Hims launched a women’s health brand, Hers.[11][12] The company initially sold birth control, skin care and hair loss products, and prescriptions for hypoactive sexual desire disorder.[13][14] Hims and Hers sell over-the-counter products and prescriptions through a subscription model.[15] The company received media attention for its advertisements in 2018, with critics stating that the ads were too suggestive for the public subway.[16][17]

References
  1. Wenner, Michael (2019-07-21). "Hims, Roman, Keeps: The State of Telehealth in 2020". Equityzen. Retrieved 2019-07-21.
  2. Konrad, Alex. "Silicon Valley's 'Pixar': Why The Startup Studio Behind Hims' Breakout Success Just Raised $150M". Forbes. Retrieved 2019-04-23.
  3. Hurly, Adam. "Now You Can Subscribe to Hair Loss and Erectile Dysfunction Pills". GQ. Retrieved 2019-05-03.
  4. Schneier, Matthew (2017-11-28). "Finally Putting Some Fun in Erectile Dysfunction". The New York Times. ISSN 0362-4331. Retrieved 2019-04-23.
  5. Budds, Diana (2017-11-15). "This Startup Is Rebranding Penis Pills And Hair Loss Treatments For Millennials". Fast Company. Retrieved 2019-05-03.
  6. Cremades, Alejandro. "He Did $1 Million In Sales In The First Week Of Business And His Startup Is Now Worth $1 Billion". Forbes. Retrieved 2019-08-27.
  7. "Wellness startup Hims enters the unicorn club with $100M investment". TechCrunch. Retrieved 2019-04-23.
  8. Raphael, Rina (2019-04-02). "This "hair wellness" startup is taking on Rogaine". Fast Company. Retrieved 2019-05-03.
  9. Nicolle, Emily (2019-01-30). "Men's wellness startup Hims lands in the City for its UK launch". www.cityam.com. Retrieved 2019-05-14.
  10. Moshakis, Alex (2019-03-17). "Evolution of man: the rise and rise of the male wellness sector". The Observer. The Guardian. ISSN 0029-7712. Retrieved 2019-05-14.
  11. Leonard, Andrew (2019-01-15). "Hims Scored Big With Male Consumers. Can It Repeat The Trick With Women?". Entrepreneur. Retrieved 2019-05-03.
  12. Tindera, Michela (2018-11-01). "Hims Launches Hers, A Direct-To-Consumer Site Selling Birth Control And Other Drugs". Forbes. Retrieved 2019-05-03.
  13. Powell, Andrea (2018-12-17). "Virtual Health Care Spares Doctor's Visits—and Awkwardness". Wired. ISSN 1059-1028. Retrieved 2019-04-23.
  14. "Hims Branches Into Women's Health With the Launch of Hers". www.adweek.com. Retrieved 2019-12-16.
  15. Schneier, Matthew (2018-11-01). "Does Wellness Begin in the Bedroom?". The New York Times. ISSN 0362-4331. Retrieved 2019-12-16.
  16. Rosenbaum, Leah. "Brick, Mortar And Pestle: Telemedicine Website Hims Will Open Its First Mail-Order Pharmacy In 2020". Forbes. Retrieved 2020-03-10.
  17. Bromwich, Jonah Engel (2019-08-09). "Sex and the Subway Ad". The New York Times. ISSN 0362-4331. Retrieved 2020-03-10.


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