Hip Hop Since 1978

Hip Hop Since 1978 (HHS78) was a management and production company based in New York City. It was started by Gee Roberson and Kyambo "Hip-Hop" Joshua. HHS78 has been involved in the daily operations of Roc-A-Fella Records since the label's inception in the mid 1990s. HHS78 originally signed Kanye West to their production and management company in 1998, and negotiated his signing to Roc-A-Fella Records. Hip Hop Since 1978's first official project was West's 2004 album, The College Dropout.[1]

In January 2007, they partnered with Bryant Entertainment. As a result, they managed the careers of Lil Wayne, Drake and Nicki Minaj (who were signed to Young Money/Cash Money Records).

In January 2009, Kyambo Joshua and Columbia Records parted ways. Most recently, HHS78 has signed Young Jeezy onto their management firm.[2]

As of 2014, the agency no longer exists. That same year, Kyambo Joshua joined the A&R department at Def Jam Recordings (along with record producer No I.D.), while Gee Roberson has launched two of his own management agencies, The Blueprint Group and Maverick Management.[3][4]