hit104.9 The Border

hit104.9 The Border (ACMA callsign: 2AAY) is an Australian radio station owned by Southern Cross Media. The station is based in Albury New South Wales. Some programs based in Albury are simulcast to other Hit Network regional radio stations across the country.

Hit104.9 The Border
Broadcast areaAlbury RA1[1]
FrequencyFM: 104.9 MHz Albury
BrandingThe Border's Hit104.9
SloganHits & Old School
Programming
Language(s)English
FormatContemporary hit radio
AffiliationsHit Network
Ownership
OwnerSouthern Cross Austereo
(Radio Albury Wodonga Pty Ltd)
2BDR
Technical information
Licensing authority
ACMA
ERP100,000 watts
Transmitter coordinates
36.253620°S 146.855115°E / -36.253620; 146.855115
Repeater(s)
Links
Public licence information
Profile
WebsiteOfficial website

hit104.9 plays Hits & School with various music features including 9 Minutes of Old School and RnB Friday.

Breakfast is hosted by Tim and Jess, Mornings is hosted by Tyson & Afternoons is hosted by Maddy. Other programs include Carrie and Tommy, Hughesy and Ed, Ash London Live, Tom and Olly & Those Two Girls.[2]

On 14 December 2016 Southern Cross Austereo rebranded all of their regional Hit Network affiliated stations to one centralised "Hit" brand.[3]

References

  1. "Map of Albury" (PDF). Acma.gov.au. Archived from the original (PDF) on 15 October 2009. Retrieved 15 July 2015.
  2. "Riley-Rose&Seamus | hit.com.au". www.hit.com.au/shows/riley-rose-seamus. Retrieved 12 October 2017.
  3. "Years in the making, the biggest rebrand in Australian radio history has arrived | radioinfo.com.au". www.radioinfo.com.au. Retrieved 12 October 2017.


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