HokBen

PT Eka Bogainti, doing business as HokBen (formerly known as Hoka Hoka Bento), is a Japanese fast food chain of restaurants headquartered in Jakarta, Indonesia. Their chain of restaurants today spread across Java, Bali and Sumatra. The name Hoka Hoka Bento is derived from Japanese language which means "steaming bento" (Japanese meal in a package).

PT Eka Bogainti
HokBen
TypePrivate
IndustryFoodservice
FoundedApril 18, 1985 (1985-04-18)
FounderHendra Arifin
HeadquartersJakarta, Indonesia
ProductsJapanese fastfood
Websitewww.hokben.co.id
One of the Hoka Hoka Bento restaurants in Jalan Sabang, Jakarta
HokBen Majapahit Semarang 2

History
Hoka Hoka Bento's employee

Established on 18 April 1985 in Kebon Kacang, Jakarta, under PT. Eka Bogainti by Hendra Arifin,[1] HokBen became the largest Japanese fast food chain in Indonesia. Although they serve Japanese fast food, the ownership,[2] management and cooks are entirely Indonesian.[3] There is no Japanese involvement in the business.[4]

In April 2008, the firm had 98 outlets.[5] As of April 2010, there were around 120 outlets, with expansion planned to other Indonesian cities in Central Java, Yogyakarta and Bali.[6][7] Today, Hoka Hoka Bento has 141 restaurant chains in Java and Bali.

Products
Restaurant interior

HokBen serves various Japanese fast food. However, unlike the common ordering and serving method in most fast food restaurants, HokBen's serving arrangement is set similar to a highschool cafeteria where customers move along the line with a tray to collect their dishes. Their menu comprises both set meals and à la carte dishes.[8] Although they define themselves as a Japanese restaurant, most of the food served have been adapted to suit Indonesians' taste.[9] Examples of the change include stronger flavour compared to authentic Japanese food as well as the addition of sambal to cater to Indonesians' preference for spicy food.

Hoka Hoka Bento meal set

HokBen offers a kids' meal package called "Kidzu Bento" which includes toys. They are also able to accommodate for children's birthday parties in their restaurants.[10] The logo and toys offered are based on Hoka Hoka Bento characters.

Mascot

The mascots of HokBen are a pair of adolescent characters named Taro (boy) and Hanako (girl).[11] Both characters appear in the restaurant's logo.

References
  1. "Ciputra Entrepreneurship Hendra Arifin, Sang Pemilik Hokben". Archived from the original on 15 March 2014. Retrieved 15 March 2014.
  2. Ternyata Hoka Hoka Bento 100% Milik Orang Indonesia Toh….
  3. "Garuda Indonesia serving Japanese fast food HokBen in business class sparks debate online". Coconuts. 5 July 2019.
  4. "Garuda to serve HokBen on limited domestic flights". Jakarta Post. 30 November 2018.
  5. http://www.hokahokabento.co.id/?mod=aboutus&opt=vwSub&cid=2&id=1
  6. "Archived copy". Archived from the original on 15 June 2010. Retrieved 7 October 2010.CS1 maint: archived copy as title (link)
  7. "Halo Jepang". Archived from the original on 31 March 2012. Retrieved 7 September 2011.
  8. "HokBen". www.hokben.co.id. Retrieved 6 November 2017.
  9. "Japanese Bento with indonesian taste - Review of Hoka Hoka Bento - Gambir, Jakarta, Indonesia - TripAdvisor". www.tripadvisor.com.sg. Retrieved 6 November 2017.
  10. "HokBen". www.hokben.co.id. Retrieved 6 November 2017.
  11. Media, Kompas Cyber. "Paket Baru Bento Anak - Kompas.com". KOMPAS.com (in Indonesian). Retrieved 6 November 2017.
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