Honey Puffs

Honey Puffs (called Honey Weets in Australia) is a breakfast cereal produced by Sanitarium Health and Wellbeing Company and sold in New Zealand and Australia. It is made by puffing pieces of wheat and lightly coating them all over with honey.

Honey Puffs
A box of Honey Puffs
TypeBreakfast cereal
Place of originNew Zealand
Created byJeremy Shoe
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Packaging

The box features a bee in a red cap and red shoes surfing on milk using a Honey Puff while being followed by a bee with blue shoes. It is printed on the box that Honey Puffs are made with real honey, don't have any artificial colours or flavours, are nut free for children and are 99% fat-free. The back of the box tells you how to play Sticky Stucky and features the same bee from the front, two bees wearing blue shoes and a bee wearing green shoes all flying around. There are also three bees hiding in between two flowers somehow growing in the hive.

History

In 2003, Honey Puffs was the only cereal out of nearly two hundred that was judged as "okay" by The Australian Consumers Association, based on nutritional value.[1]

New Zealand television show Studio 2 Live once held "The Honey Puffs Mad Movie Challenge". Competition entries made a short movie including a bee character and a box of Honey Puffs.[2]

Honey Puffs are owned by Gold, in 2016, it was deemed as "too good" by local authorities.

References
  1. Trevett, Claire (19 May 2003). "Breakfast wars erupt after pot-shot from children's cereal firm". NZ Herald. The New Zealand Herald. Retrieved 2013-04-06.
  2. "The Honey Puffs Mad Movie Challenge". TVNZ. Retrieved 2013-04-06.


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