Hooked (app)

Hooked is a mobile application launched in September 2015 by Prerna Gupta and Parag Chordia.[1] The app is designed to give people access to chat fiction—short stories in the form of texts on their phones.[2][3][4]

Hooked
Initial release2015
Operating systemiOS, Android
TypeChat fiction
Websitewww.hooked.co

Overview

The app is designed to accept stories from users and professional authors.[5] The stories can be about 1000 words and told as conversations in text message form. Instead of flipping pages, readers tap their screen to read the next text message in the text conversation story. Users are also charged a fee for unlimited access to stories on the app.[6][7][8][9]

According to the founder, Prerna Gupta, their main goal for creating the app was to engage teenagers and millennials and get them to read stories without getting distracted.[10][11] The founders’ goal as indicated on the app as its slogan is to revive fiction from extinction in today’s social media generation.[12][13][14]

References
  1. "15 questions with Prerna Gupta - CNNMoney". CNNMoney. Retrieved 28 August 2017.
  2. "How to use Hooked, the highly addictive reading app topping the App Store right now". Business Insider. Retrieved 28 August 2017.
  3. "Write flash fiction for $500 a pop » CRIME FICTION LOVER". www.crimefictionlover.com. Retrieved 28 August 2017.
  4. "This New Fiction App Delivers Original Stories In The Form Of Text Messages". Fast Company. 17 September 2015. Retrieved 28 August 2017.
  5. Faughnder, Ryan. "Can the Hooked app find the next 'Harry Potter' for Hollywood?". Los Angeles Times. Retrieved 28 August 2017.
  6. "Roll over, Dickens. Kids now read 'chat fiction'". Retrieved 28 August 2017.
  7. Castillo, Michelle (21 May 2017). "Hooked app: Horror stories in text messages". Retrieved 28 August 2017.
  8. Ha, Anthony. "Hooked Is An App For Readers Who Think Fiction Should Be More Like Text Messaging | TechCrunch". Retrieved 28 August 2017.
  9. Drake, David (12 July 2016). "Are You Hooked on this Mobile App?". Huffington Post. Retrieved 28 August 2017.
  10. "More than 1.8 million teens are reading books by text messages thanks to this start-up". Washington Post. Retrieved 28 August 2017.
  11. "Hooked aims to get kids reading — via text message". San Francisco Chronicle. Retrieved 28 August 2017.
  12. "This app is getting young people Hooked on chat-based fiction | The Bookseller". www.thebookseller.com. Retrieved 28 August 2017.
  13. "Login". Axios. Retrieved 28 August 2017.
  14. "Indian American businesswoman Prerna Gupta launches iPhone app 'Hooked' for short fiction". The American Bazaar. 21 September 2015. Retrieved 28 August 2017.
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