Hunkemöller

Hunkemöller is a clothing manufacturer from the Netherlands, specialising in underclothes and lingerie. The company was founded in 1886 in Amsterdam as a special shop for corsets. Nowadays it is an omni-channel brand with more than 7,400 employees in 21 countries.[1] Hunkemöller is one of the field leaders in ladies underwear, especially in the Low Countries.

Hunkemöller International B.V.
LTD
Headquarters
Hilversum, Netherlands since 1886
Number of locations
940 stores
Key people
Philip F. Mountford, Michael P. Hitchcock and Vi J. Patel
ProductsFashion, lingerie
Revenue615 Mio. EUR (2018)
Number of employees
7,400 (2019)
Websitehunkemoller.co.uk
Hunkemöller store in Antwerpen (2017)

History

Wilhelm Hunkemöller and his wife Josephina Lexis founded the company in 1886 as a special shop for corsets and bustles in Amsterdam. In the beginning they used to produce in their own factory. In the following years the family owned business expanded and they could open stores in Amsterdam, Rotterdam and Utrecht. In 1974 the company was acquired by Vendex subsidiary Confendex B.V., a subsidiary company of Vroom & Dreesman B.V. Thereby the company name was changed from “Hunkemöller Lexis” just to “Hunkemöller”. In 1977 the company expanded to Belgium and ten years later to Germany. Nowadays Hunkemöller has many stores in Europe and in the Middle East. In June 2019, Hunkemöller opened the first store in Shanghai, China. [2]

Since August the 31 2016, the Dutch model Doutzen Kroes represents Hunkemöller as the new face of the brand.[3] Previously, the model and moderator Sylvie Meis was the face of the company.

Company structure

Hunkemöller runs an omni-channel operation, which contains own-operated stores, shop-in-shops, e-commerce and international franchise units. Hunkemöller began its franchise program in 1979. These days the lingerie company contains more than 940 stores, with more than 7,400 employees.[4] 2015 Hunkemöller recorded a turnover of 440 Million Euros.[5] The company was acquired by The Carlyle Group in the beginning of 2016.[6] Since the end of 2010 the company belonged to PAI Partners, a European private equity group.[7] Before it was part of Maxeda, a retail business from the Netherlands. Hunkemöller’s headquarter is in Hilversum.

Collections

Hunkemöller sells lingerie, shapewear, nightwear, swimwear, sports clothing, hosiery and ladies accessories. In addition Hunkemöller features a range of sub-brands: HKMX (sports collection), Private collection (seductive lingerie), Noir (lingerie and swimwear), Bra Solutions (Bra Basics), The Sylvie Collection and Marlies Dekker Collection (designer collections).

Since October 27, 2016, the "Doutzen's Stories" Collection is online.[8]

Awards

In 2014 Hunkemöller secured the Retail Award again for the best lingerie chain in the Netherlands. In Belgium, Germany and Austria it got awarded with the same award a year before. Moreover, in Germany the company secured the prestigious “Retailer of the Year Award” in 2015.

  • 2017: Best European Retailer of the year (Lingerie & Underwear) [9]
  • 2016: RETA (Retail Technology award) in the category Best Enterprise Solution[10]
  • 2015: VROUW Award Telegraaf (NL) for the best lingerie collection with focus on the Sylvie Collection London ( voted by readers of VROUW )[11]
  • 2015: Women’s Health Germany Award for "best lingerie brand"
  • 2014: Mercuriusprijs for best store concept in Belgium with the Meir Flagship store.
  • 2015: RETA (Retail Technology award) in the category best customer experience with the Flagship Düsseldorf, Germany[12]

References
  1. "Corporate info - About us". www.hkmi.com. Retrieved 2020-01-20.
  2. "Hunkemöller to open 47 stores in China over next five years". www.fashionnetwork.com. 2019-06-19. Retrieved 2020-01-30.
  3. "Doutzen Kroes is Hunkemöller's new face". www.fashiongonerogue.com. 2016-08-31. Retrieved 2016-11-07.
  4. "Corporate info - About us". www.hkmi.com. Retrieved 2020-01-20.
  5. "The Brand - Hunkemöller". jobs.hunkemoller.com. Retrieved 2016-11-07.
  6. "Hunkemöller | The Carlyle Group". www.carlyle.com. Retrieved 2016-11-07.
  7. "PAI Partners agrees to sell Hunkemöller to The Carlyle Group" (PDF). Archived from the original (PDF) on 2016-11-07.
  8. "Doutzen Kroes is revealed as the new brand ambassador for Hunkemöller". Fashion united. 2016-09-01. Retrieved 2017-04-21.
  9. Blaazer, Esmee. "Hunkemöller Beste winkelketen van Europa" (in Dutch). Retrieved 2018-06-05.
  10. Institute, EHI Retail. "Preisträger 2016 - retail technology awards europe - EHI Retail Institute". www.reta-europe.com. Retrieved 2016-11-07.
  11. "En de winnaars van de VROUW awards zijn..." telegraaf.nl (in Dutch). Archived from the original on 2016-10-13. Retrieved 2016-11-07.
  12. "retail technology awards europe: Das sind die reta-Gewinner 2015 – invidis". invidis. Retrieved 2016-11-07.
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