ICI Paris XL

ICI Paris XL is a perfume shop chain founded in the late 1960s in Belgium. The name ICI Paris XL means 'This is Paris' and was derived from the train trips that were undertaken by the founders on their way to buy perfume from Paris. The XL refers to the location of the company's first store, which was located in Ixelles (pronounced XL), a neighbourhood of Brussels.

ICI Paris XL
TypeSubsidiary of A.S. Watson Group
IndustryRetail
Headquarters
Belgium
Number of locations
Belgium, Netherlands and Luxembourg
Key people
Dominic Lai (Group Managing Director)
ProductsPerfume
OwnerA.S. Watson Group
ParentHutchinson Whampoa
Websitewww.iciparisxl.be

The Company was acquired by the Kruidvat Group in 1996, which then in-turn became part of the A.S. Watson Group in 2002.

After the acquisition by the A.S. Watson Group, the company grew rapidly through opening new stores, enlarging, refurbishing and relocating existing outlets. The company has 230 outlets in Belgium, the Netherlands and Luxembourg.

ICI Paris XL has been awarded the Best Webshop Award since 2014[1][2] in recognition of its continuous efforts in providing customers with an innovative O+O (online and offline) beauty shopping experience.[3][4]

References
  1. https://www.bestewinkelketen.be/. Missing or empty |title= (help)
  2. https://www.iciparisxl.be/nl/maatschappelijk-verantwoord-ondernemen. Missing or empty |title= (help)
  3. https://www.retaildetail.be/nl/news/drogmetica/ici-paris-xl-geeft-online-%E2%80%98live%E2%80%99-advies. Missing or empty |title= (help)
  4. https://www.aswatson.com/watson-news-id-326/#.YBDrSOgzbcs. Missing or empty |title= (help)


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