I Will Never Let You Down

"I Will Never Let You Down" is a song by British singer Rita Ora, released on 31 March 2014, through Roc Nation and Columbia Records.[1] The song debuted at number one on the UK Singles Chart, making it Ora's fourth overall UK number-one single (and third as a solo artist) within three years.[2]

For the song by Caliban, see The Awakening (Caliban album).

"I Will Never Let You Down"
Single by Rita Ora
Released31 March 2014 (2014-03-31)
Genre
Length3:23
Label
Songwriter(s)Calvin Harris
Producer(s)Calvin Harris
Rita Ora singles chronology
"Lay Down Your Weapons"
(2013)		 "I Will Never Let You Down"
(2014)		 "Black Widow"
(2014)

Background and composition

In January 2014, Ora appeared alongside Nick Grimshaw and Paolo Nutini to announce Radio 1's Big Weekend 2014 in Glasgow. During the promotion, she confirmed she had collaborated with Calvin Harris on a new song.[3] The preview of the song was featured in Ora's commercial advertisement for Rimmel London Cosmetics during the 2014 BRIT Awards on 19 February. The song premiered in full on Capital FM on 31 March 2014.[1]

"I Will Never Let You Down" is an up-tempo pop, dance and R&B song.[4] It is set at a tempo of 128 beats per minute.[5] Ora herself likened the song to the work of Whitney Houston, particularly her 1985 song "How Will I Know".[6]

Reception

Critical response

Digital Spy's Lewis Corner gave the song 4 stars out of 5, praising the musical arrangement of the song.[7] Ultimate Music critic said that the song "is without doubt an almighty global smash, the perfect union of two powerhouses making the ultimate feel good love song." In July 2014, Billboard listed "I Will Never Let You Down" as one of the "10 Best Songs of 2014 (So Far)" saying that "one listen to that delicious synth line and gooey chorus will whet your appetite for more listens."[8] Popjustice named it the fifth best single of 2014.[9]

Commercial performance

On 18 May 2014, the song debuted at number one on the UK Singles Chart with sales of 105,095 copies, making it Ora's fourth overall single to reach the top of the chart, and third as a solo artist.[10] As of January 2016, the song has sold 600,000 copies in the UK.

On 20 April 2014, "I Will Never Let You Down" debuted on the Australian ARIA Singles Chart at number nineteen.[11] Two weeks later, the song reached its peak at number five making it Ora's first top five single in the country, and third overall top ten track on this chart.[12] In New Zealand, the recording entered the NZ Top 40 Singles Chart at number 38, and peaked at number nine after three weeks on the chart.[13] In the United States, the song peaked at number seventy-seven on the Billboard Hot 100 chart. "I Will Never Let You Down" also peaked at number twenty-two on the Mainstream Top 40 chart and topped Dance Club Songs chart.

Music video

The music video for "I Will Never Let You Down" was filmed in Los Angeles[14] and directed by Francesco Carrozzini.[15] The video features twin dancers Polly and Sophie Duniam.[16] Ora premiered the video in Leicester Square on 31 March 2014. It was uploaded to her official Vevo account the same day.

Live performances

Ora performed "I Will Never Let You Down" for the first time on television on an episode of The Tonight Show Starring Jimmy Fallon which aired on 22 April 2014.[17] Towards the end of the performance, pop artist Mr. Brainwash appeared, dousing her with colorful paint while she continued to sing.[18] On 8 May 2014, she performed "I Will Never Let You Down" on the finale of Germany's Next Topmodel.[19] Ora was supposed to perform the song at the 2014 Teen Choice Awards, but was forced to pull out after ex-boyfriend, Calvin Harris, refused to allow her to perform their song.[20]

Remix
"I Will Never Let You Down (Switch Remix)"
Promotional single by Rita Ora
from the album Pepsi Beats of the Beautiful Game
Released9 June 2014
Recorded2014
Length3:48
LabelCaroline[21]
Songwriter(s)Calvin Harris
Producer(s)Switch[22]

"I Will Never Let You Down" was remixed for the Pepsi visual album, Pepsi Beats of the Beautiful Game (2014). The production was done by British record producer Switch.[22]

Track listing

Digital download[23]

  1. "I Will Never Let You Down" – 3:23

CD single[24]

  1. "I Will Never Let You Down" – 3:23
  2. "I Will Never Let You Down" (R3hab Remix Radio Edit) – 3:36

Digital download – Remixes[25]

  1. "I Will Never Let You Down" (R3hab Remix) – 4:11
  2. "I Will Never Let You Down" (Gregor Salto Vegas Club Mix) – 6:17
  3. "I Will Never Let You Down" (Gregor Salto Vegas Radio Mix) – 3:41
  4. "I Will Never Let You Down" (Gregor Salto Vegas Radio Instrumental) – 3:42
  5. "I Will Never Let You Down" (Steve Smart and WestFunk Club Mix) – 4:51
  6. "I Will Never Let You Down" (Steve Smart and WestFunk Radio Edit) – 3:08
  7. "I Will Never Let You Down" (DJ Escape and Tony Coluccio Man Mix) – 7:41
  8. "I Will Never Let You Down" (DJ Escape and Tony Coluccio Radio Mix) – 4:38
  9. "I Will Never Let You Down" (DJ Escape and Tony Coluccio Dub) – 6:41
  10. "I Will Never Let You Down" (Digital Dog Remix) – 5:52
  11. "I Will Never Let You Down" (Digital Dog Radio Edit) – 4:00

Digital download – Remixes (Beatport exclusive)[26]

  1. "I Will Never Let You Down" (R3hab Remix) – 4:11
  2. "I Will Never Let You Down" (Gregor Salto Vegas Club Mix) – 6:17
  3. "I Will Never Let You Down" (Steve Smart and WestFunk Club Mix) – 4:50

Streaming – Remixes (Spotify exclusive)[27]

  1. "I Will Never Let You Down" – 3:23
  2. "I Will Never Let You Down" (R3hab Remix Radio Edit) – 3:36
  3. "I Will Never Let You Down" (DJ Escape & Tony Coluccio Radio Mix) – 4:38
  4. "I Will Never Let You Down" (Digital Dog Radio Edit) – 4:00

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[64] Platinum 70,000^
Denmark (IFPI Denmark)[65] Gold 15,000^
Germany (BVMI)[66] Gold 150,000
Italy (FIMI)[67] Gold 15,000*
New Zealand (RMNZ)[68] Gold 7,500*
United Kingdom (BPI)[69] Platinum 600,000^
Streaming

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
Sales+streaming figures based on certification alone.

Release history
Country Date Format Label Ref.
France 31 March 2014 Digital download Sony Music [70]
Ireland [71]
Italy [72]
Spain [73]
Australia 4 April 2014 [74]
United States 22 April 2014
[75]
Germany 25 April 2014 Sony Music [76]
United Kingdom 29 April 2014 Digital download (Beatport exclusive remixes) Columbia Records [26]
Germany 9 May 2014 CD single Sony Music [24]
United Kingdom 11 May 2014 Digital download Columbia Records [77]

See also

References
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  3. "Glasgow schoolboy scores a kiss with Rita Ora at Radio 1 Big Weekend launch". Evening Times. 31 March 2014. Retrieved 30 January 2014.
  4. "Rita Ora: 'I Will Never Let You Down' - Single review". Digital Spy. 7 May 2014. Retrieved 9 May 2014.
  5. "'I Will Never Let You Down'". SongBPM.com. 9 May 2014. Retrieved 9 May 2014.
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  9. "The Top 45 Singles Of 2014". 21 December 2014. Archived from the original on 10 January 2015. Retrieved 2 February 2015.
  10. Pakinkis, Tom (20 May 2014). "Official Charts Analysis: Jackson sells 47,764 to hit No.1 almost five years after death". MusicWeek. Retrieved 24 May 2014.
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