In Gold Blood

In Gold Blood is the third studio album from Welsh alternative rock band Kids in Glass Houses, released on 15 August 2011 through Roadrunner Records. Kids in Glass houses released the first single off the album, "Gold Blood" on 5 June.

In Gold Blood
Studio album by
Kids in Glass Houses
Released15 August 2011
GenrePop rock, pop punk, alternative rock[1][2][3]
Length41:00
LabelRoadrunner
ProducerJason Perry[4]
Kids in Glass Houses chronology
Dirt
(2010)		 In Gold Blood
(2011)		 Peace
(2013)
Singles from In Gold Blood
  1. "Gold Blood"
    Released: 5 June 2011
  2. "Animals"
    Released: 7 August 2011
  3. "Not in This World"
    Released: 24 October 2011
  4. "Diamond Days"
    Released: 19 March 2012

Release and promotion

Kids in Glass Houses used viral marketing methods to promote the album, uploading individual tracks online for free download. The first song released for free download was the title track "Gold Blood" on 20 May, demand for the free download was so high that their website crashed.[5][6] On 16 June 2011 the band revealed both the album art and the full track listing of the album.[7] The second single "Animals" was released as a digital single on 7 August.[8] The fourth single released from the album was Diamond Days and was released on 19 March.[9]

Lyrical themes

Kids in Glass Houses had often said in the announcement and the follow up to the release of In Gold Blood that it is to be a concept record. Aled Phillips had stated that it is: "a concept record, a big, grown-up record. It's going to document a journey". Differing significantly from their previous albums as stated by Phillips as it does not, in his own words, involve "free-for-all tangent-laden lyrical assault"[10][11] The album uses a narrative of two different characters living in a Mad Max inspired world. Phillips intricately describes the concepts as: "They are caught between different systems and beliefs at war with each other and the album is their attempt to find a way through that. There are plenty of negative sentiments but there is an optimism in the songs too, they might not make it through together but they do come out the other side."[9] Phillips has cited the concept albums of My Chemical Romance and Born To Run Bruce Springsteen as primary influences on the work.[12]

Reception

Singles

"Gold Blood" was released as the album's lead single on 5 June 2011. "Animals" was released on 7 August 2011 as the album's second single. On 17 September 2011 "Not in This World" was announced as the third single with a release date of 24 October 2011.

Critical reception
Professional ratings
Review scores
SourceRating
AllMusic[13]
BBC Music(favorable)[1]
Big Cheese[2]
Drowned in Sound5/10[14]
The Fly[15]
Kerrang![16]
Media Essentials[17]
Punktastic[18]
Rock Louder4/5[19]
Rock Sound9/10[6]
This Is Fake DIY8/10[3]

In Gold Blood has received mixed to positive reviews. Many reviewers has stated In Gold Blood possesses a clear sign of progression and showing the band writing more album oriented rock. Rocksound gave it exceptional praise, saying "It's the absolute meeting point of a band's potential and their promise, and it has come at the perfect time in their career. Well done Kids in Glass Houses - you've surprised even us.[6] Tom Aylott from Punktastic.com said "The next big question for the band will be on how to progress next, but fortunately that's a question they won't have to answer for a while and they can rest easy knowing 'In Gold Blood' is everything they wanted to be, even if it rubs a few up the wrong way."[18] Sean Dyer of Media Essentials also commented on how the sound of the album will receive mixed opinion from Kids in Glass Houses' fanbase; saying: "No doubt this record will go over some of KIGH’s fans but most will appreciate this sound and drive to achieve something new and different."[17]

Track listing
No.TitleLength
1."Gold Blood"3:28
2."Teenage Wonderland"3:35
3."Diamond Days"3:48
4."Not in This World"4:03
5."The Florist"4:11
6."Animals"3:53
7."Only the Brave Die Free"3:36
8."Annie May"3:51
9."Fire"4:17
10."Black Crush"3:31
11."A God to Many Devils"4:47
Total length:41:00
iTunes bonus track version
No.TitleLength
12."Nobody's Waiting" (Demo)3:15
13."Enough for You" (Demo)3:31
14."Gold Blood" (Music Video)2:50
15."Animals" (Music Video)3:34
16."In Gold Blood - About the Album" (Video Documentary)15:15
Total length:1:08:45

Charts
Chart (2011) Peak
position
UK Albums Chart[20] 27
UK Download Albums Chart[21] 28
UK Rock Albums Chart[22] 1
Scottish Albums Chart[23] 21

References
  1. Mike Diver (10 August 2011). "BBC - Music - Kids in Glass Houses in Gold Blood Review". BBC. Retrieved 17 August 2011. It’s unrelenting in its inclusive appeal, never making proceedings tough for the listener; every chorus is designed to be belted out at maximum volume, every riff sparkles like a brilliant dawn over a horizon-filling sea.
  2. Mair, Rob (15 August 2011). "Kids in Glass Houses - In Gold Blood". Big Cheese (Newstrade MMC). Archived from the original on 19 September 2011. Retrieved 19 August 2011.
  3. O’Malley, Gareth (15 August 2011). "Kids in Glass Houses - In Gold Blood". This Is Fake DIY. Retrieved 18 August 2011.
  4. "Kids in Glass Houses to release new album 'In Gold Blood' in August". NME. 24 May 2011. Retrieved 22 July 2011.
  5. James McLaren (24 May 2011). "Kids in Glass Houses ready in Gold Blood". BBC Music. Retrieved 22 July 2011.
  6. Andy Ritchie (11 July 2011). Darren Tayor (ed.). "Kids in Glass Houses [9]". Rock Sound (151): 76–77. This is a progressive thought provoking record that unravels that little bit more on every listen, like every great album should
  7. "Kids in Glass Houses reveal details of new album 'In Gold Blood'". NME. 16 June 2011. Retrieved 22 July 2011.
  8. "KIDS IN GLASS HOUSES ANIMALS VIDEO". Roadrunner Records. 1 July 2011. Retrieved 22 July 2011.
  9. "KIDS IN GLASS HOUSES ARE SET TO RELEASE DIAMOND DAYS TO COINCIDE WITH THE BAND'S SUPPORT SLOT ON THE UPCOMING YOU ME AT SIX UK TOUR…". Roadrunner Records. 16 January 2012. Retrieved 16 January 2012.
  10. Rupert Davies (16 June 2011). "Kids in Glass Houses announce art and tracklist for new album". fanafix. Archived from the original on 2 April 2012. Retrieved 7 October 2011.
  11. "Kids in Glass Houses working on concept album". NME. 9 March 2011. Retrieved 7 October 2011.
  12. "Kids in Glass Houses at Sonisphere: 'Our new LP is set in a Mad Max world'". NME. 9 July 2011. Archived from the original on 3 November 2011. Retrieved 7 October 2011.
  13. Jon O'Brien. "In Gold Blood - Kids in Glass Houses AllMusic". AllMusic. Retrieved 2 October 2011.
  14. Robert Leedham (10 August 2011). "Kids in Glass Houses - In Gold Blood/Releases/Releases//Drowned In Sound". Drowned in Sound. Retrieved 22 August 2011.
  15. Stass, Joanna (24 August 2011). "Kids in Glass Houses 'In Gold Blood' (Roadrunner)". The Fly (MAMA Group). Retrieved 2 September 2011.
  16. Winwood, Ian (13 August 2011). James McMahon (ed.). "Kids in Glass Houses - In Gold Blood". Kerrang! (1376): 50–51. ISSN 0262-6624.
  17. Sean Dyer (9 August 2011). "Media Essentials Reviews: Kids in Glass Houses – In Gold Blood". Media Essentials. Archived from the original on 23 March 2012. Retrieved 22 August 2011. With 'In Gold Blood', KIGH have found a unique and winning formula with a new unique progressive sound of rock and punk whilst keeping that polished pop sound of the previous successful album.
  18. Tom Aylott (2 August 2011). "Review: Kids in Glass Houses - In Gold Blood". Punktastic. Retrieved 28 August 2011.
  19. Sean Reid (8 September 2011). "Kids in Glass Houses - In Gold Blood Album Reviews Rock Louder". Rock Louder. Retrieved 2 October 2011.
  20. "TOP 40 OFFICIAL UK ALBUMS ARCHIVE". 27 August 2011. Retrieved 7 September 2011.
  21. "Download Albums Chart". The Official Charts Company. 27 August 2011. Archived from the original on 11 October 2011. Retrieved 22 August 2011.
  22. "TOP 40 ROCK & METAL ALBUMS ARCHIVE". 27 August 2011. Retrieved 7 September 2011.
  23. "Scottish Albums Charts". The Official Charts Company. 27 August 2011. Archived from the original on 16 October 2011. Retrieved 22 August 2011.
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