Inside Apple
Inside Apple: How America's Most Admired–And Secretive–Company Really Works (also subtitled The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand), is a business and economics book on the systems, leadership patterns, strategies, and tactics adopted by Apple Inc.. The book was authored by Adam Lashinsky, who is the Senior Editor-at-Large for Fortune and a leading correspondent in Silicon Valley.[1]
 Cover Page of Inside Apple on release date | |
| Author | Adam Lashinsky |
|---|---|
| Country | United States |
| Language | English |
| Genre | Business, economics |
| Publisher | John Murray |
Publication date | February 14, 2012 |
| Media type | E-book, Print (Hardback and Paperback) |
| Pages | 223 pp |
| ISBN | 978-1-84854-744-5 |
Content
The book revolves around the past and future of Steve Jobs's famous brand Apple Inc.. The book records the transition of the company in 1996, after the return of Steve Jobs when it had cash to remain solvent for only ninety days to the consecutive successes of the iPod, iPhone, and iPad, ending up in 2011, when the company was the largest company in the world.[2][3][4]
References
- Lashinsky, Adam (2012). Inside Apple. John Murray. ISBN 9781848547223. Retrieved 2015-06-25.
- "Inside Apple – Beyond Steve Jobs « Leadership | Management | Excellence". harikn.com. Retrieved 2015-06-25.
- "Book review: "Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand" - latimes". LA Times. Retrieved 2015-06-25.
- "Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand by Adam Lashinsky | The Sunday Times". The Sunday Times. Retrieved 2015-06-25.