Insta360

Arashi Vision Inc. (Chinese: 影石创新科技股份有限公司), doing business as Insta360 is a camera company headquartered in Shenzhen, Guangdong, with offices in Los Angeles, Tokyo and Berlin. It makes action cameras, 360-degree cameras,[1] editing software for mobile and desktop and 180-3D cameras.

Insta360
Native name
影石创新科技股份有限公司
TypePrivately held company
Industry
Founded2015
FounderJK Liu
Headquarters
Shenzhen, Guangdong
,
China
Area served
Worldwide
Products
BrandsInsta360

History

Insta360 CEO, JK Liu (刘靖康) met his co-founders while studying computer science at Nanjing University, Liu recognized the potential of 360 when he attended a music concert and wanted to develop products to record and share such powerfully moving events.[2]

Liu's first product was a smartphone app for live streaming, but he quickly expanded the firm's product portfolio by developing an accessory to turn a smartphone into a 360-degree camera.[2]

After graduating, Liu and his team moved to Shenzhen and founded Insta360 in 2015[3] to begin developing and manufacturing 360-degree cameras as they found the current market standard did not fulfill their needs. Insta360 later began to recognise the benefits of 360 video go far beyond standard 360 video, and began pioneering a new type of action camera, a 360 action camera that uses 360 video as a tool to create traditional flat framed content. This was with the first in the ONE series, Insta360 ONE.

Since then, Insta360 has also opened offices in Los Angeles, Tokyo, and Berlin and it hosts 500 employees globally.

In 2020, Insta360 entered a strategic partnership with Leica to help produce the ONE R 1-Inch Edition.[4] Since then, ONE R has been recognised as one of TIME magazine's best inventions of 2020.[5] A recent milestone for the company was Apple hosting Insta360 cameras in stores in over 100 countries.[6]

Product Lines

Action Cameras

Insta360's action camera lineup includes the ONE series (ONE, ONE X, ONE R and ONE X2) and the Insta360 GO. The ONE series uses 360 technology to create traditional flat video results by "reframing" the 360 video, allowing the editor to pick their angle in post-production.[7] They also all share "FlowState Stabilization" Insta360's proprietary image stabilization technology.

Professional VR Cameras

Insta360 also create VR 360 cameras made for professionals. This line includes Pro, Pro 2 and Titan. They all shoot high resolution content designed for consumption in VR, or as traditional 360 video.

The Insta360 App

The app for iOS and Android is developed for use alongside Insta360 ONE X2, ONE R and GO, the Insta360 app is made for editing 360 into flat framed content, then exporting it to share or save. It has editing tools as well as AI-assisted templates in what Insta360 call "Shot Lab" to make 360 editing less cumbersome, and make creative 360 techniques easier. The app also has a community section, where creators from around the world share tips, discuss and share their content shot on Insta360 cameras.

Products

Insta360 ONE X2

Launched in October 2020, the Insta360 ONE X2 is the successor of Insta360 ONE X. Similar to ONE R, it features an OLED Touchscreen where users can have live-preview of the video during recording. It uses a 1630mAh battery, with run time of 80 minutes approximately. Different from its predecessor ONE X, it supports H.265 video coding, and can also be used as a single lens action camera by turning on Steady Cam Mode. With this, ONE X2 can be used either as a 360 action camera, or a traditional action camera.

Insta360 ONE R

Launched in January 2020, Insta360 ONE R is an action cam with interchangeable lens modules. Three lens modules released by Insta360 are currently available: The 4K Wide Angle Mod, Dual-Lens 360-Degree Mod, and the 1-inch Wide-Angle Mod, co-engineered with Leica.

ONE R is either used as a traditional action camera with the 1-Inch Wide-Angle Mod to shoot 5.3K traditionally framed video, or it can be used like the other ONE series action cameras with the Dual-Lens 360 Mod.

FUNCTION INSTA360 ONE X2 INSTA360 ONE R
360 Video Resolution 5.7K 360 Mod: 5.7K
Wide Angle Video Resolution 2560×1440 (Steady Cam Mode) 4K Mod: 4K

1-Inch Mod: 5.3K

FlowState Stabilization ✓ ✓
Invisible Selfie Stick ✓ ✓
AI Editing ✓ ✓
Waterproof ✓ IPX8 to 10m ✓ IPX8 to 5m
Microphones 4x

Ambisonic and stereo audio

 2x

Stereo audio

Battery 1630mAh Standard: 1190mAh

Boosted Battery: 2380mAh

Run Time 80 minutes 4K & 360 Mod: 70 minutes

1-Inch Mod: 65 minutes

Video Coding H.265, H.264 H.265, H.264
Screen Color touchscreen Reversible color touchscreen
Webcam Mode ✓ ✓ 4K and 360 Mod only
Live Streaming ✓ ✓ 360 Mod only

Insta360 GO

Insta360 GO is a thumb-sized, 180°, splash-proof camera that can capture 15, 30 or 60 seconds of video. Weighing twenty grams, it's dubbed the "Twenty-Gram Steady Cam". With its April 2020 update, GO now captures up to 5 minutes of video in its "FPV Mode", designed for FPV drones.

Insta360 Titan

Insta360 Titan is a 360 VR camera, it features 8 lenses and 8 micro four-thirds Sony sensors. The camera is capable of filming in stereo at 8K and monoscopic at 11K.

Insta360 Pro 2

As an evolution of the Insta360 Pro, the Pro 2 is designed for professional photographers and filmmakers. Launched in August 2018, the Pro 2 shoots in 8K 3D VR.

References
  1. 徐昕琦."南大'标准哥'刘靖康用代码告诉你大学应该怎样过",凤凰网，19 December 2013. Retrieved on 06 March 2017.
  2. "Chinese GoPro rival brings photo robot idea to Japan". Nikkei Asia. Retrieved 2020-12-30.
  3. https://www.insta360.com/about
  4. "Leica Camera AG and Insta360 Announce Strategic Partnership to Reinvent the Action Cam // 2020 // Press Releases // Press Centre // Company - Leica Camera AG". us.leica-camera.com. Retrieved 2020-12-31.
  5. "Insta360 One R: The 100 Best Inventions of 2020". Time. Retrieved 2021-01-04.
  6. "Insta360 ONE R 1-Inch Edition Now Available at Apple.com". Insta360 Blog. 2020-06-10. Retrieved 2021-01-04.
  7. "Best 360 Action Camera: Insta360 ONE X2 vs ONE R". Insta360 Blog. 2020-11-12. Retrieved 2021-01-14.
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