Internet Advertising Bureau

The Internet Advertising Bureau UK (IAB UK) is the industry body for digital advertising in the United Kingdom, founded in 1997. It promotes a sustainable future for digital advertising and best practice for advertisers, agencies, and media owners. It is apparently related to the global IAB.

Chairman

Richard Eyre has been the Chairman of IAB UK since March 2003. In 2013 he was awarded the Advertising Association's Mackintosh Medal.[1] In January 2014 he was appointed a CBE for services to advertising and the media in the New Years Honours.[2]

Chief Executive

Jon Mew has been Chief Executive Officer since 5 January 2017.[3]

Activities

Spend & Audience Benchmarking

The IAB UK PwC Digital Adspend study has tracked the growth of the online and mobile advertising industry since 1997. In 2016, it was reported that adspend on mobile display had overtaken that on PC for the first time.[4]

The IAB works with UKOM on establishing the industry-approved standard for online audience measurement.

Flagship Events

The IAB holds an annual flagship event, Engage,[5] in addition to research breakfasts, workshops, seminars, and other conferences throughout the year. In 2013, the IAB's Engage event won an award for In House Event of the Year at the UK Event Awards.[6] In 2014, Mobile Engage won Corporate Event of the Year at the same awards.

Since 2016, IAB UK has held an annual Leadership Summit bringing together senior industry leaders for discussions.

Training

The IAB also has a training department educating advertisers, publishers, and agency talent on many aspects of digital.

Policy and Regulatory Affairs

The IAB established a regulatory department in 2008 to help members develop best practice guidelines and participate in policy dialogues with the Government, the EU, and consumer groups. IAB UK has been instrumental[7] in co-ordinating the UK ad tech industry's response to the ICO's ‘Update report into adtech and real time bidding'.

Groups

IAB members participate in specialism groups covering online disciplines; these councils help guide and deliver IAB initiatives. As of 2019 these groups include search, audio, gaming, connected TV, mobile and in-app, video and more.

References
  1. Ridley, Louise (11 April 2013). "AA honours Eyre with Mackintosh Medal". Campaign. Retrieved 23 July 2016.
  2. Watkins, James (31 December 2013). "TV and advertising boss appointed CBE in honours list". Get Surrey. Retrieved 23 July 2016.
  3. Gwynn, Simon (5 January 2017). "IAB UK promotes Jon Mew to CEO". Campaign.
  4. Power, Rachael (12 October 2016). "Mobile display ad spend overtakes PC and tablet for first time, IAB says". Marketing Tech.
  5. Kotecha, Amit (29 October 2013). "Reflections on IAB Engage". Marketing Blogged. Archived from the original on 3 March 2014.
  6. "UK Event Awards". The Drum. 7 December 2013. Archived from the original on 7 December 2013.
  7. "IAB UK sets out actions to address ICO's real-time bidding concerns | IAB UK". www.iabuk.com. Retrieved 2020-11-18.
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