Invivo Wines

Invivo Wines has two main brands: the Invivo brand produces New Zealand Sauvignon Blanc, Pinot Gris, Chardonnay and Pinot Noir, from the Marlborough and Central Otago regions, including a higher tier range with a Michelle's label. The Graham Norton's Own brand produces New Zealand Sauvignon Blanc, a rosé based on Pinot Noir, a South Australian Shiraz, an Italian DOC Prosecco, and an Irish Gin in the London Dry style.[4][5] In 2019 Invivo entered a partnership with Sarah Jessica Parker to produce the Invivo X range, including a Marlborough Sauvignon Blanc and a Provençal rosé.[6][7] Previously, Invivo also produced Belle, a label for low calorie, low alcohol Sauvignon Blanc and Rosé wines at 9% ABV, and a Scarlett's Spritzer range of sparkling natural fruit-infused drinks.[8][9]

Invivo began in 2007 as an idea between old school friends, winemaker Rob Cameron and Tim Lightbourne.[10] Invivo discovered chat-show star Graham Norton was a fan of their Sauvignon Blanc and sent him some of theirs to try.[11] As a result, Invivo and Norton began working together on a "Graham Norton's Own" branded range of wines, starting with a 2015 Marlborough Sauvignon Blanc. Invivo winemakers and Norton meet each year to blend the next vintage of the range, subsequently expanded to include other varietals.[12][13] Norton is also a minor shareholder of Invivo Wines.[14]

In March 2015, Invivo became the first New Zealand company to raise NZD $2 million of equity crowdfunding, the maximum amount allowed under New Zealand regulations, raised through the Snowball Effect platform.[15] By 2018, Invivo became the largest equity crowdfunded company in the Southern Hemisphere having raised NZD $4.4 million.[16]