It's Goin' Down (Yung Joc song)

"It's Goin' Down" is a song co-written and recorded by American hip hop artist Yung Joc, and produced by Nitti. It was released in April 2006 as the first single from his debut album New Joc City.

"It's Goin' Down"
Single by Yung Joc
from the album New Joc City
ReleasedApril 1, 2006[1][2]
Recorded2005
Genre
Length4:01
Label
Songwriter(s)
  • Chadron Moore
  • Jasiel Robinson
Producer(s)Nitti
Yung Joc singles chronology
"It's Goin' Down"
(2006)		 "I Know You See It"
(2006)
Music video
"It's Goin' Down" on YouTube
Audio
"It's Goin' Down" on YouTube

Composition

The song is part of the snap genre, popular in hip hop music from the Southern United States. The title is slang for describing a "good time."[3]

Music video

Directed by Lenny Bass, a music video for "It's Goin' Down" was filmed in early March 2006. It took place at various locations in the Atlanta area, including the corner of Rocky Ford Road and Hosea Williams Drive at the Kirkwood neighborhood and a clothing store in Belvedere Plaza. Yung Joc and other cast members ride in the 1969 Oldsmobile Cutlass. Making cameos in this video included rapper Killer Mike, two members of the R&B group Cherish, and producer Nitti.[4]

Commercial performance

"It's Goin' Down" performed very well in the U.S., peaking at number 3 on the Billboard Hot 100 on June 24, 2006.[5] It peaked at number 1 on the Billboard Hot R&B/Hip-Hop Songs chart for eight weeks beginning on June 3, 2006.[6]

This single and successor "I Know You See It" both earned Platinum RIAA certification on December 14, 2006 for selling one million copies.[7]

Critical reception and awards

David Jeffries of allmusic called the song "a simple, familiar-sounding bit of Southern weekend music that withstands numerous replays."[8] Sonia Murray of Yung Joc's hometown Atlanta Journal-Constitution newspaper described the beat as having "sharp, insistent keyboards" and the lyrics as "simple...[but] infectious."[9]

Comparing Yung Joc's rapping style to "a senior citizen on the MARTA," Brian Sims of HipHopDX called the song "hypnotic, even if the flow is not" and "nothing fancy, just bar after monotonous bar."[10] Tom Breihan of Pitchfork was even more critical, describing the song as "basically filler itself" due to being "just a clicking drumbeat, a maddeningly repetitive synth line, and a swaggery brag-rap."[11]

In year-end lists, Rolling Stone ranked "It's Goin' Down" no. 79 in its year-end "100 Best Songs of the Year" list in 2006 for showing "the power of a pure, synthy snap beat and a singsongy rhyme."[12] The January 2007 issue of Vibe ranked the song 15th in its "60 Songs of '06" list.[13]

"It's Goin' Down" was a nominee for the Grammy Award for Best Rap Song in 2007, which went to "Money Maker" by Ludacris featuring Pharrell. However, it won the Hip-Hop Track of the Year award at the BET Awards 2006.[14]

Remixes

Five remixes were made for this song: the official remix features Rick Ross, Slim Thug, and Jody Breeze; one adds a verse by Cam'ron to the official remix; one features Trae; the last features Lil Wayne, Rick Ross and Currency. Rapper Lydell Lucky made a remix to the song as well, which features Paul Wall, Trae and others.

The song can be heard in the 2007 film Norbit in the scene where Rasputia was out looking for Norbit who was on a date with Kate.

A number of songs have sampled lines from "It's Goin' Down", such as "If Ya Girl Choose" by Gucci Mane and "Get Like Me" by David Banner featuring Chris Brown.

Charts

References
  1. "Yung Joc – Goin' Down". Discogs. Retrieved June 22, 2018.
  2. Petipas, Jolene (April 1, 2006). "Diddy Shows Atlanta Love, Inks Label Deal With Block Enterprises". SOHH. Archived from the original on May 6, 2006. Retrieved June 22, 2018.
  3. Eldredge, Richard L. (June 9, 2006). "Yung Joc happy to be living his dream". Atlanta Journal-Constitution. Archived from the original on June 13, 2006. Retrieved June 22, 2018.
  4. Murray, Sonia (March 9, 2006). "Music insider". Atlanta Journal-Constitution. Archived from the original on March 10, 2006. Retrieved July 30, 2019.
  5. "Yung Joc Chart History: Hot 100, "It's Goin' Down"". Billboard.com. Retrieved July 15, 2018.
  6. "Yung Joc Chart History: Hot R&B/Hip-Hop Songs, "It's Goin' Down"". Billboard.com. Retrieved July 15, 2018.
  7. "Yung Joc". RIAA. Retrieved 2008-08-03.
  8. Jeffries, David (2006). "New Joc City AllMusic Review". AllMusic. Retrieved June 22, 2018.
  9. Murray, Sonia (June 6, 2006). "Yung Joc: "New Joc City"". Atlanta Journal-Constitution. Archived from the original on June 15, 2006. Retrieved June 22, 2018.
  10. Sims, Brian (June 12, 2006). "Yung Joc - New Joc City". HipHopDX. Archived from the original on June 13, 2006. Retrieved June 22, 2018.
  11. Breihan, Tom (June 26, 2006). "Yung Joc: New Joc City". Pitchfork. Archived from the original on July 2, 2006. Retrieved July 15, 2018.
  12. "The 100 Best Songs of 2006 (71-80)". Rolling Stone. Archived from the original on December 14, 2006. Retrieved May 12, 2009.
  13. "60 Songs of '06", Vibe, 15 (1), p. 82, January 2007, archived from the original on January 8, 2007, retrieved August 7, 2018
  14. Hale, Andreas (November 13, 2006). "BET Hip Hop Award Winners". HipHopDX. Archived from the original on November 17, 2006. Retrieved June 22, 2018.
  15. "Hot 100 Singles Week June 24, 2006 – billboard.com". Billboard Singles Chart. Retrieved September 9, 2015.
  16. "Yung Joc Chart History (Pop Songs)". Billboard. Retrieved 2011-07-31.
  17. "Yung Joc Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved 2011-07-31.
  18. "Yung Joc Chart History (Hot Rap Songs)". Billboard. Retrieved 2011-07-31.
  19. "New Joc City – Yung Joc > Charts & Awards > Billboard Singles". Retrieved July 31, 2011.
  20. "Yung Joc Chart History (Rhythmic)". Billboard. Retrieved 2020-01-22.
  21. "Hot 100 Songs – Year-End 2006". Billboard. Retrieved January 22, 2020.
  22. "Rhythmic Songs – Year-End 2006". Billboard. Retrieved January 22, 2020.
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