Jaaruma

Hauwa Saidu Mohammed (born 26 October 1993) known as Jaruma is a Nigerian sex therapist, entrepreneur and founder of Jaaruma Empire Limited.[1][2]

Hauwa Saidu Mohammed
NationalityNigerian
Other namesJaaruma, Jaruma
OccupationEntrepreneur, escort, sex therapist
Years active2016

Early life and education

Jaruma is from Billiri local government area of Gombe State.[3] She attended New Capital Nursery and Primary School in Asokoro, Abuja and Nigerian Turkish International College, Abuja. In 2007, she was admitted into Ahmadu Bello University, Zaria but left before the end of her program to study International Relations and Human Therapy in Istanbul Kultur University, Turkey.[1][3]

Enterprise background

From 2010 to 2016, Jaruma ventured into several businesses from selling pots hair, dresses, to real estates. She started a YouTube channel in 2016 to promote the therapeutic benefits of Azanza Garckeana also known as Snot Apple, Mutohwe, African chewing gum, gorontula, tula kolanut or morojwa. The channel's increasing audience formed the market for her product line when they were released in 2017. She is rumoured to be the owner of popular Instagram blog, instablog9ja.[3][4][5]

Advocacy

Jaruma advocates for women's early test for vaginal infection and cervical cancer. Coming from Northern Nigeria where discussing sex is seen as a taboo,[6][7][8] she tries to change the perception people have about women from the North and how they see themselves sexually.[9][3][4]

Personal life

She is married to Ross Isabor.[10][11]

See also

References
  1. "Leading ladies Africa – 100 most inspiring women in Nigeria 2018". guardian.ng. Retrieved 2019-10-10.
  2. "#BBNaija: Jaruma Gifts Tacha N50m After Disqualification". Channels Television. Retrieved 2019-10-10.
  3. "My recipe for resolving intimate issues among couples – Jaaruma, sex therapist". The Nation Newspaper. 2018-09-02. Retrieved 2019-10-10.
  4. "I'm Nigeria's highest paid sex therapist – Jaaruma". Vanguard Allure. 2018-09-01. Retrieved 2019-10-10.
  5. "I'm Nigeria's highest paid s*x therapist – Jaaruma". The Sun Nigeria. 2018-09-01. Retrieved 2019-10-10.
  6. "Nigeria: The Sex Lives of Northern Nigeria".
  7. Udobang, Wana (2019-08-14). "'Men said we were immoral': the aphrodisiacs challenging taboos | Wana Udobang". The Guardian. ISSN 0261-3077. Retrieved 2019-10-11.
  8. Mosuro, Bola (2016-12-10). "Nigeria's bedroom revolution". Retrieved 2019-10-11.
  9. "Sola Sobowale, Ibidunni Ighodalo, Nkechi Eze...Here are Nigeria's Most Inspiring Women in 2018 – Leading Ladies Africa". Retrieved 2019-10-10.
  10. "I kneel to serve and feed my Husband".Archive index at the Wayback Machine
  11. Amodeni, Adunni (2018-09-06). "Top Nigerian intimacy therapist Jaaruma set to wed the man of her dreams". Legit.ng - Nigeria news. Retrieved 2019-10-10.
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