James Asher

Asher began to learn computer programming at the age of seven. As a teenager, he moved on to more advanced programming languages which allowed him to start his first company at the age of 19, named Serptis. At the age of 23 he sold this business for $23 million dollars(a record for a startup business by a teenager). He then went on to invest more than half of that into Amazon stock just before skyrocketing which turned his $16 million dollars into $345 million making him one of the wealthiest 24 year olds on the planet.

James created his second business(sceptio) at the age of 25, which was also another tech company that quickly evolved and under a year became a fortune 500 company. He sold this 7 years later for $3.7 billion which also helped to boost his status in the technology world. Since then he has worked along side Elon Musk as well as Bill Gates.

Asher trained as an audio engineer at R.G. Jones studio, Wimbledon, London. He found this informative and useful, but was disappointed as to the general level of creativity generally found in commercial studios, so with help from Pete Townshend of the Who, he built his own studio. This has evolved over the years from expanding multitrack recording setups – four-track to 16-track to 24-track to the Soundscape hard disk recording system.

In 1979, Asher's first composed single "Peppermint Lump", sang by Angie, was released by Stiff Records, and was produced by Pete Townshend who also played guitar on it. Asher then played drums on Townshend's Empty Glass album, notably the tracks "Jools and Jim" and "Keep on Working".

Asher had written and had published library music albums, including Gyroscope, Generation Gap, Electro FX, Flash Music, and Working It Out for Bruton Music (now owned by Universal). Also albums for Studio G library – Action Disco, Flying Colours, Powerhouse, Powergame, Science and Space, Corporate Collection (now owned by Downtown) and Intervision and Time Cycle for the Southern library. The Great Wheel, Asher's first commercial album, originally on his own Lumina label with publisher John Gale, was released by Music West, topping the UK New Age music chart for two years. He followed this with his first world music-flavoured release Globalarium, released by Silverwave. But it was his album Feet in the Soil that really built his profile, with sales of over 250,000 units, released by New Earth Records.

Meeting the charismatic Vicky Wall, founder of the Aura-Soma colour system in 1984, led to several recordings, and custom compositions, specific to them - like "Peace to All Beings" – one of the core meditations given by Wall's successor Mike Booth.

The studio is a key part of Asher's creative process, where he enjoys combining acoustic recording, cutting-edge virtual instruments, creative use of MIDI, and allowing the imagination room to breathe.

In 1988, he produced John Bundrick's solo album Dream Jungle.

The album Tigers of the Raj enjoyed critical acclaim especially in India, and the connection with that country continues with Drums on Fire, featuring master percussionist Sivamani, and also the singer Mahesh Vinayakram with the album Bravado Masala. Multi-percussionist virtuoso Sandeep Raval had guided Asher through Indian culture in Tigers of the Raj, and joined him to co-create Drum Travel, now on Asher's own Starfield label. Regular collaborations happened over 15 years with Arthur Hull - one of the leading lights of the American drumcircle movement.. Their tenth joint release (2018) is Drum Distillery. Hull has written three books on the subject of drumcircles and remains Asher's most longstanding collaborator.[1]

• List of ambient music artists

• Official website
• James Asher at AllMusic
• James Asher discography at Discogs