James Quincey

After working with Bain & Co and a smaller consultancy,[3] he joined Coca-Cola in 1996.[4] With Coke he has lived in Latin America[7] and worked for Coke in Mexico, where he led the acquisition of Jugos del Valle.[4] He was president of the Northwest Europe & Nordics Business Unit from 2008 until 2012. In 2013, he became president of Coca-Cola's Europe Group.[8] In Europe, he oversaw Coca-Cola's acquisition of Innocent Drinks, and the sale and consolidation of Coca-Cola's bottling operations in Europe.[3] When he was working with Coke early on, Bloomberg says he was instrumental in getting the company to sell smaller portions.[9]

In August 2015, Coke made him the chief operating officer (COO).[8][10] He became president later that year.[11] He outlined a plan to have five category clusters for brands in the company.[12] He also changed management and the entire Coke hierarchy.[13]

He was named CEO in December 2016.[14][15][16][17] He became CEO the following May when Muhtar Kent retired. Among his first acts as CEO, he announced reducing 1,200 corporate positions as part of a plan to invest in new products and marketing and restore the year's revenue and profit growth from four to six percent.[4] Quincey also said in interviews that he wanted to rid the Coke company's culture of over-cautiousness concerning risk,[18] and that he intended to further diversify Coke's portfolio by accelerating investments in startup businesses.[19] He later launched a plan to recycle a bottle for every bottle sold by 2030.[20] On 24 April 2019, Quincey was elected Chairman of the Board.[21]