Jetta (marque)

Jetta is a Chinese car marque created by Volkswagen Group with its joint venture partner FAW Group in 2019. The Volkswagen Jetta is a popular car in China, and the model forms the basis of the new company, with two additional SUV models scheduled to join the range.[1]

Jetta
TypeJoint venture
IndustryAutomotive
Founded26 February 2019 (2019-02-26)
Headquarters
Changchun, Jilin, China
Area served
China
Key people
Harald Müller (CEO)
ProductsAutomobiles
ParentFAW-Volkswagen
Websitejetta.faw-vw.com

The Jetta cars will be built in Chengdu at an FAW-Volkswagen joint venture plant.[2]

History

Eight months after Jetta was unveiled in China, 1% of the market was aimed at young car shoppers following the outbreak of COVID-19.[3] AT the time the brand was introduced, Harald Müller was the company president.[4] He is Jetta's CEO.[5]

On May 2020, Harald Müller revealed in interviews that there's been interest in the marque brand from outside China.[6] On August 2020, there are plans to potentially export Jetta-branded vehicles outside China, but the company has not disclosed which target markets they want to aim at.[7]

Models

The range will consist of the VA3 saloon, the VS5 compact SUV and the VS7 SUV. The cars were designed and developed by Volkswagen in Germany.[8]

While the VA3 is a facelift of the Chinese Volkswagen Jetta (based on the same platform as the SEAT Toledo Mk4), both SUV models, the VS5 and the VS7 are based on the Volkswagen Group compact SUV models including the SEAT Ateca, Škoda Karoq and Volkswagen Tharu.[9][10]

Sales

67,600 Jetta vehicles were sold in China in the first half of 2020.[7]

References
  1. "Volkswagen spins off Jetta into a Chinese car brand". The Verge. 26 February 2019. Retrieved 9 April 2019.
  2. "VW spins off Jetta into separate brand for young up-and-comers in China". CNet. 26 February 2019. Retrieved 9 April 2019.
  3. https://fineauto.info/budget-volkswagen-may-appear-on-new-markets/
  4. http://english.news18a.com/news/english_134982.html
  5. https://www.volkswagen-newsroom.com/en/publications/magazines/inside-march-6-2019-no-02-177
  6. https://citizen.co.za/motoring/motoring-news-motoring/2290730/volkswagen-plotting-expansion-of-jetta-brand-outside-china/
  7. https://asia.nikkei.com/Business/Automobiles/VW-extends-China-market-lead-with-new-low-cost-brand-Jetta
  8. "JETTA品牌即将正式发布，开启在华新篇章". FAW VW. 18 March 2019. Retrieved 9 April 2019.
  9. Torchinsky, Jason. "Jetta Is Its Own Car Brand Now [Update]". Jalopnik.
  10. "Jetta: New China-only Volkswagen models shown at Shanghai | Autocar". www.autocar.co.uk.
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